5 Easy Pinterest Marketing Tips For Increasing Organic Traffic

5 Easy Pinterest Marketing Tips For Increasing Organic Traffic

5 Pinterest Marketing Tips For Driving More Traffic To Your Website

Pinterest marketing should be something you “do” for your business as part of your marketing mix because it’s potential to drive traffic to your website is HUGE!

[click_to_tweet tweet=”More than 70% of people use Pinterest to get inspiration on what to buy (compared to just 17% on Facebook). Source: Bizrate” quote=”More than 70% of people use Pinterest to get inspiration on what to buy (compared to just 17% on Facebook). Source: Bizrate” theme=”style4″]

When I first discovered Pinterest I couldn’t believe it’s brilliance in terms of an end user (I mean who doesn’t love collecting outfits & décor ideas or creating virtual Vision Boards right?)

Since discovering Pinterest I have found it incredibly useful as inspiration for content ideas and to find ideas for social media updates.

But I was still oblivious to it’s amazing potential to drive perpetual traffic to my websites until one of the blog posts I created for Contemporary Log Living started showing Pinterest shares in the thousands.

This article has over 29,000 Pinterest Shares and counting!

 The Essentials of Creating A Cosy Guest Room

Suddenly I wanted to know everything I could to develop a Pinterest Marketing strategy for my business ventures and for my clients.

Pinterest takes time to work (like a search engine) and there is a TON of preparation work to create a solid foundation but when you start to build momentum with Pinterest it will reward you with perpetual traffic over and over again.

If you are looking for a new traffic source for your business in 2019 and beyond here’s 5 quick-start Pinterest marketing tips to help you get started.


Tip #1 : Get Good At Giving People What They Are Looking For

Pinterest recently posted from their Newsroom that it is now helping 250 million people find inspirationPinterest describes itself as a VISUAL DISCOVERY ENGINE and that's a lovely way to introduce it's unique combination of search engine capabilities (like Google) with ideas & inspiration in visual content.

Imagine you have a Facebook or Instagram page aimed at female entrepreneurs and you are looking to inspire them with an empowering quote. You might start searching on Google images where you will find a lot of popular empowering quotes for women. 

You can also see sub-categories of the search term above the images such as "empowerment" and "self-motivation."

Now wouldn't it be a great idea if you could save the images you want to use to a digital Pinboard ....

"Pinterest marketing tips "

Well, that's EXACTLY what Pinterest lets you do!

You can create a free account, create a board called Empowering Quotes for Women and start saving all your searches to that board.

How handy-dandy is that!

But it gets better ...

If you enter the same keyword phrase into Pinterest you will see all the empowering quotes other people have already pinned and you can start saving them to your new board too!

**Tip! Make a note of the sub-categories on Pinterest for all your keywords (and blog posts) for popular searches in the future.

"Pinterest marketing tips "

With 2 million people posting to Pinterest every day  (source Hootsuite) and an incredible total of 100 BILLION pins in total now hosted on Pinterest it makes complete sense to think about how you as a small business owner can make use of it for your business doesn't it?

So let's dive in a little deeper shall we?

 


Tip #2 : Convert Or Set Your Pinterest Account As A Business Account

In marketing terms data mining is where you find the gold so do yourself a huge favour and switch your Pinterest account to a business account. 

"Pinterest Marketing Tips"

 

 

It's simple and free to do:- here's the how=to part from Pinterest:-

To Create a new business profile

  1. If you have a personal profile, go to pinterest.com/logout to log out
  2. Go to pinterest.com/business/create/
  3. Fill in your email address, password and business name then select a business type
  4. Click Create account

Or To Convert a personal profile to a business one

  1. Log in to your account
  2. Go to pinterest.com/business/convert/
  3. Fill in your business name and website, then select a business type
  4. Click Create account

If you get stuck Pinterest have some great help available which you can access by clicking here.


Tip #3 : Make Use Of Keywords In Your Profile And Verify Your Website

"Pinterest Marketing Tips"

With Pinterest being a visual search engine, it's all about the keywords.

So think very much like you would with your LinkedIN profile when it comes to your Pinterest profile.

Scatter keyword terms and phrases that people are searching for in your bio and verify your website.

If you have a WordPress website this process is made super-easy with a great little WordPress plug-in called Verify Ownership

Check your Pinterest statistics every month to make sure you are making progress and bring a smile to your face when you check your Google Analytics and see that Pinterest traffic source grow and grow over time.

Don't expect overnight miracles here, just like with Google search engine traffic takes time.

 


Tip #4 : Create Compelling Board Descriptions 

"Pinterest Marketing Tips"

 

I hope you are now feeling really suited & booted about your new Pinterest business account ownership because treating Pinterest with the respect it deserves will repay you from now on time after time after time IF you do a few smart things to help you grow your following and create boards pins that attract plenty of attention.

Pinterest is an online space for people who love to PLAN things.

It might be a new diet or exercise plan, a new outfit or make-up tip, or a product or service they want to try in the future.

It's a place where people dream big and feel inspired and it's also one of the best places online to see what people are intending to spend money on.

So use Pinterest to SHARE ideas & inspiration about your products and services by creating a BOARD all about you and your business and PIN regularly to it.

With Contemporary Log Living we are planning on using Pinterest a LOT in 2019 so we've created a board for the website and made sure the description is a friendly one.

**Note that hashtags are GREAT for Pinterest too! 

If you have been on Pinterest for a while as a user, spend some time writing descriptions for your boards and include some hashtags to help your boards get found on Pinterest.


Tip #5 : Post Your Own Content And Write Good Pin Descriptions

"Pinterest Marketing Tips"

One of the easiest and best ways to create great PINS for your website is with the awesome Social Warfare WordPress Plug-In.

This little plug-in is hands-down THE best $29 I have spent in 2018 (it's sooo good I'll be doing an entire blog post about it later this month).

One of the tricky "bits" of people pinning content from your website is making sure the original source details point back to your website!

Most people are going to visit a website, see an image and SAVE without looking at the description of the pin.

But we're going to play it smart here and write a great PIN description using the awesome Social Warfare WordPress Plug-In. Because it allows us to do 2 simply amazingly good things:-

  1. OPEN GRAPH SHARE CUSTOMIZATION ...

"Pinterest marketing tips"

 

This allows you to craft a description that will end up beside your image on Pinterest whenever someone decides to PIN something from your website.

And as if that wasn't great in itself, they also allow you to ...

2. Add A Pinterest Image And Description (But Not In The Post) - It "appears" when you Save or Pin It to Pinterest! 

 

How FAB!

This is a God send - thank you Social Warfare WordPress Plug-In.!  ??


Happy Pinning!

Summary

  1. Pinterest is a visual search engine with a demographic of people looking to plan future purchases.
  2. Set up or convert your Pinterest account to a business account to get access to all your "Pinteresting" stats.
  3. Make use of keywords in your profile and Board descriptions.
  4. Use Hashtags in your PIN & Board desriptions,
  5. Splurge on getting yourself Social Warfare WordPress Plug-In. For total awesome Pinning!

 

To your online marketing success!

Diane Cossie, Creative Online Marketing 

 

How To Create A Facebook Page Video Cover (How To Tutorial)

How To Create A Facebook Page Video Cover (How To Tutorial)

How To Create A Facebook Page Video Cover (Step-By-Step How To Tutorial)

Would you love a trendy new Facebook video cover for your Facebook business page? 

I know I did but I was perplexed by things like how to make a video the size of the Facebook page cover, what to put in it and what to make it with so when I finally accomplished the task I thought it might be useful to others.

I conquered the task with the brilliant video editing software ANIMOTO.

I have been using Animoto for quite some time but when I found out how easy it to use their new ANIMOTO for short marketing videos I quickly found a way to make a great little video for both my You Tube Trailer and with a few edits my Facebook business page that I absolutely love up and running in less than half an hour.


 Step 1. Start With A Storyboard In Mind & Select Your Content 

 

In an ideal world you want your Facebook Business page video to tell the story of your page visually in less than 90 seconds.

Just like every great editing task like that you’ll probably start with too much and then edit it done for sharpness and clarity.

If you are anything like me, you’ve already got a TON of images lurking in your downloads and documents that will be perfect for your Facebook Video Cover or you can simply create new ones with our favourite graphic designing tool CANVA.COM


ANIMOTO will tell you how long your video will be overall as you add text, images and video on the storyboard.

As you can see I have 11 x images, 2 short live videos and a logo at the end which total a Storyboard of 1 minute 17 seconds (less than the 90 seconds allowed).

So your first task is to find 10 images that you want to include in your storyboard plus your logo for the end of the video if that is applicable for you and your brand.

*BONUS tip!* Find a royalty free image that has the Facebook “LIKE” button on or something to prompt the page like (which you are going to include in your Facebook Video Cover text overlays)

*SUPER BONUS tip!” Use 2 -3 video clips of yourself doing your “thing.” Animoto allows you to crop the video length to suit the overall length of your video. 

Don’t be overly promotional with your video, it’s a “scene setter” for the type of content your page will be generating on a regular basis going forward.


Step 2. Upload Your Content Then Drag & Drop Into Blocks To Create Your Facebook Video Cover

Animoto currently allows you to add certain types of content in “blocks” they provide. These are the blocks of content that will feature your images, video and logo.

Select the best block for your choice of content and upload.

If you hover over your image block you will see a “SEE MORE” option under each block of content. This allows you to add TEXT and resize the image as required.

Select the “T” option to add your text.

The top line of the text will automatically be bigger than the second line (like a headline and sub headline) but you can easily resize either to fit the frame as required.


*Super important tips!

Use the MARKETING VIDEO creation option within ANIMOTO not the standard create video as only the marketing video will allow you to centre the text. This will be very important when your video goes to Facebook as your Facebook video cover because Facebook will resize it and you will not see any text if it is too high or too low.

*Use the enhance legibility option for text that will be easily read. 

This will automatically add a transparent black background to white writing. This is very important to tell your story visually in words as most people will watch the video without sound. Statistics show that 85% of all videos on Facebook are watched without the sound on.


  Step 3. Crop Your Video To Act As A Mini Trailer For Your Content 

Creating mini trailers for your products and services, eclasses and content is a great habit to get into and allows you to put more visual content on social media in short snippets that people tend to like right now. Upload 2-3 of your mini videos to ANIMOTO and then hit the SEE MORE feature to start editing the video clip.

Then select the SCISSORS icon to cut the video to the right length.

For best effect think of a “cliff hanger effect” of saying just enough but in a slightly intriguing way.

Making sure people can see and hear you is a great way of connecting with people and demonstrate that your Facebook page is going to be delivering valuable content to your FB page followers.


 Step 4. Content You May Want To Include In Your Facebook Video Cover 

Your Facebook Video Cover is an ideal way to introduce what your Facebook page is all about.

Add to your video:-

  • Who you are (I’m _____)
  • What your brand is (I’m _____ and I’m the founder / author / creator of __________)
  • What you are going to be sharing with your audience (I’m going to teach you _________)
  • How often they can expect fresh new content from you.
  • Reiterate what your FB page and brand is all about. (benefit driven)
  • A Facebook “LIKE” image to ask for the page LIKE.
  • Add in a unique piece of content that is totally yours and yours only. (eg a method / formula)
  • Reiterate your uniqueness with benefit driven images & text.
  • Big up yourself a little bit (this is your chance to shine).
  • Ask for the page LIKE & add your website URL.

Remember this is something you need to be dedicated to fulfilling as part of building your brand and your business online. It takes commitment to keep a Facebook page flowing each and every day.


 How To Create A Facebook Page Video Cover (How To Tutorial) Step 5. Bonus Tip! Adding Music

ANIMOTO has quite a library of music to add to your video and by pure chance the one that was pre-selected to my Facebook Video Cover was exactly as I would have wanted. But you can easily select a different tune by selecting the MUSIC ICON on the left hand side of the video editing area.

If you want a great resource for royalty free music to select from head over to AUDIO JUNGLE

It’s where you will find a massive choice of jingles, sound effects, intros and outros for all your video making.

When your video is ready, simply use the PREVIEW VIDEO option followed by the PRODUCE OPTION when you have completed your project. You will then be able to download it to desktop and then upload it as your new Facebook Video Cover. 

Summary

  1. Plan out your storyboard to tell “the story of your page”, who you are, what you will be sharing and what value your page will be bringing to your followers every week.
  2. Use 2-3 short live video snippets to make your video “real” and about you and your brand. It will bring the whole thing to life.
  3. Upload a mixture of images, videos and your logo to the editing area and put them in order to “tell your story.”
  4. Make your video short, concise and engaging.
  5. Ask for the page LIKE in a subtle way and use the MARKETING VIDEO option from ANIMOTO to centre your text. Your video must tell your story in words as most people will watch it without audio.

To your online marketing success!

Diane Cossie, Creative Online Marketing