How To Create A Facebook Content Plan For Any Small Business  

How To Create A Facebook Content Plan For Any Small Business  

How To Create A Facebook Content Plan For Any Small Business

Facebook is the #1 social media platform in the world for very good reason, it’s a hybrid of everything you need as a small business owner looking to leverage the vast advertising options and business tools that Facebook provides.

In return it just wants one simple thing.

GREAT ORIGINAL CONTENT THAT IT’S USERS LOVE! 

The more of that you create, and the better it gets viewed, received, liked, shared or commented on, the better.


Now Here Comes The Tricky Bit

Building your business & your brand on Facebook is NOT about you.

It's not about your business.

It's not about your services, products or latest offers.

It's about YOUR target audience (that just happens to BE on Facebook every day) and what THEY LIKE.


And Here's The Even Trickier Bit

The way in which most small business owners view Facebook is usually either:-

a. It's a complete waste of time.

b. There is no measurable ROI (return on investment) 


Here's The Ultimate Challenge Bit

How you build a Facebook page that actually IS about your target market AND is geared up to driving high quality leads and sales for your business is a balance that is very rarely achieved by small business owners without a LOT of testing and measuring, winning and failing until you find a unique blend of:-

a. A balance of content that resonates with your target audience that you know will DELIGHT them in some way day after day, week after week.

b. Plus a balance of being able to deliver strong Direct Response Marketing Calls To Action that actively engage people in either directly with your offers or by recommending you to friends and family from the bond you have successfully built with them over time.


So How Exactly Do You Do That?

#1. Be Original

When it comes to Facebook post ideas originality will always make you stand out and when you develop your own brand and style nothing can be more effective in attracting more eyeballs to your Facebook page, more readers to your content and be actively growing your Facebook business page all at the same time.

If you haven’t grasped Facebook pages for your business just yet, don’t worry there is a lot to learn but when you start thinking about it as part of your overall business strategy you’ll soon find it becomes fun and easy to do.

Running out of ideas or things to say on Facebook is a common fear that can really hold you back from starting your Facebook business page and then staying consistent with it.

The ones that stay consistent with it are usually the ones that grow their business via social media.

Here are some easy ways to make Facebook post ideas simple, easy and fun to do.


#2 Decide On Which Type Of Facebook Posts You Are Going To Focus On Creating 

**Remember these will be posts your target market will LIKE.

There are over 28 types of Facebook Post Ideas listed inside my free Social Media Posting Strategy Cheatsheet ranging from motivational quotes and text status updates to case studies and webinars and pretty much everything in between.

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"social media cheatsheet"

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If you are a solopreneur or small business owner one thing’s for certain you can’t do them all.

The best way to start getting more likes, shares and comments on your Facebook page updates is to narrow your focus and do some really well.

(If you also have an INSTRAGRAM account you’ll quickly notice the difference that a higher organic reach than Facebook gives you when it comes to feedback on your beautiful creations).

It’s better to do 2 brilliant focused updates per day than 10 random updates that will inevitably be of less quality or relevance and will potentially do you more harm than good.

Start by deciding on a mix of Facebook post ideas that you are going to create for example:-

  • Motivational quotes (shareable valuable content)
  • Engaging posts (asking questions, fill in the blanks, did you know facts etc)
  • Expert tips (custom made expert tips with your brand, image or logo)
  • Promotional offers (special offers, discounts and bundles for your products and services)
  • Blog content (your latest articles, plus old blog posts with recent Opt In Offers included)
  • Video content (Facebook Live videos, webinars or workshops)

Then commit to creating them in your brand and your style.


 #3 Make Them Original And On Brand 

You do not have to make all your Facebook post ideas “on brand” to be effective but  you will want to create everything with your styling, your branding, your face or your logo on somewhere.

Whether you use certain colours on your website or you use the same image you use on your Facebook profile you really want to put a little time and effort into creating Facebook post ideas that are totally unique.

The people who are standing out online right now are the ones using their own words as tips, quotes and though leadership style sayings.

Use CANVA.com to create Social Media updates like this for your business. Brand yourself as “the go-to expert in your niche” as the saying goes, how you do anything is how you do everything and to stand out online you need to take that extra step that others aren’t willing to do.


 #4. Divide Them Into Three Category Types,

Is It Useful?

Is It Engaging?

And Is There A Call To Action?

The smarter you get about using your own blogs, quotes and videos as your main content on Facebook and across all your social media platforms the easier it will be to create content that has multiple functions.

A video that becomes a podcast that becomes a blog is just one piece of original content re-purposed.

In the main there are only 3 types of content you need to focus on when you are creating your Facebook post ideas.

  1. Useful content like Podcasts, Blogs, Video Tips, Training, Tutorials, Webinars etc

  2. Engaging content such as Facebook Lives, asking questions and answering FAQ’s.

  3. Promotional / Calls to action such as special discounts, offers and Holiday specials.

How many Facebook page updates you do every day will depend on your time commitment and your niche but best practice for most Facebook business pages is typically 1-3 posts per day every day.

Consistency is king!

This is an overview of the types of Facebook post ideas to focus on with the “is it useful” content bucket being the most important.

Think about mixing up your Facebook post ideas to create a variety of updates like this:-

  • Monday – motivational quote + text status update + video tip

  • Tuesday – Blog post + expert tip + question

  • Wednesday – Personal update + call to action + free webinar / training 


 #4| Let A Top Brand Or Facebook Page Show You The Way

Find and follow some of the top Facebook pages in your niche as your page and study everything they do.

Facebook business pages allow you to do this in a simple way inside your page INSIGHTS and it can give you a great overview on how you are doing in terms of page likes, posts and engagement.

Engagement is what you after on your page and Facebook wants that for it’s end users too so it pays to pay attention to people who are extremely good at it!

(Hence my mentor for learning all about social media for business was indeed Sandi Krakowski – her engagement is insane!) 

If you are still sitting on the fence with Facebook business pages for your business and how many updates you should or should not be doing, what type of content gets the most engagement, whether or not you should grow your page likes one thing is for 100% certain, if Facebook business pages “didn’t work” not one of the these entrepreneurs or brands would be using them!

Not only does following other Facebook business pages give you an incredible insight into what others are doing by regularly visiting their pages and leaving comments can really boost your own brand awareness too.

To do this effectively post everything as your page not as an individual.


 #5| Look At Your Page Insights Every Week To Check What's Working

Every week look at your own page insights and make adjustments to your strategy.

If things are in the red focus on why that might be and work on that area of your business. One simple switch can make all the difference for example one switch I recently made was to ask more questions to increase engagement.

As you can see I am still working on growing my reach and increasing engagement (just like Sandi taught me).

  • Look at the content that gets the most engagement on the FB pages you watch and figure out why.
  • Is it original content?
  • Is it inspiring?
  • Is it a video?
  • Is it a certain design or colour?

Then ask yourself how you can do something like that for YOUR business?

* Word to the wise never just COPY what they do, it doesn’t work that way, what they are doing is being themselves and inspiring people in their own way.

For example Sandi uses religion a lot, if that isn’t you don’t bring it in to your business.

Or another example would be The Female Entrepreneur Association, which focuses on branding in Carrie’s inimitable style and delivering inspiring updates aimed at female entrepreneurs. If that isn’t your target market it’s not really going to help you build your audience or your business.


 #6 | Bonus Tip! 

When you set up FB pages to follow like this you can click on the page name from your insights and find out which were the to posts this week on any of the pages!.

This one was the top one this week for the Female Entrepreneur Association proving once again that positive messages are one of the reasons we ALL love Facebook whether you are an entrepreneur or not.

Compared to the doom and gloom of the Newspapers, TV News and everyday life Facebook is a breath of fresh air when you follow pages like this!

The key thing here is to “be on brand” as much as possible, stay on the positive and inspiring side of life and above all BE ORIGINAL which is easy when you just be yourself.


Summary

  • Plan your social media content for the week (or month) ahead. Be strategic with it.
  • Make your updates original, on brand and focus on engagement.
  • Divide everything you do into 3 content buckets, Useful, Engaging or a Call To Action.
  • Watch other Facebook pages as your page and study the insights. Learn from top influencers in your niche, invest in them, their programs and watch what they do.
  • *Also follow Facebook pages managed by top companies, such as Starbucks, Dove, Nike & Red Bull. See what's popular & integrate it into your page content mix. 
  • Every week make it a habit to tap into your Facebook page insights to see if you are making progress.

 


 

To your online marketing success!

 

 

 

 

 

 

 

 

 

Diane Cossie, Creative Online Marketing 

P.S. While you're here, why not download a copy of my Free Social Media Cheatsheet! It will help

"Free Social Media Cheatsheet"

 

5 Easy Pinterest Marketing Tips For Increasing Organic Traffic

5 Easy Pinterest Marketing Tips For Increasing Organic Traffic

5 Pinterest Marketing Tips For Driving More Traffic To Your Website

Pinterest marketing should be something you “do” for your business as part of your marketing mix because it’s potential to drive traffic to your website is HUGE!

[click_to_tweet tweet=”More than 70% of people use Pinterest to get inspiration on what to buy (compared to just 17% on Facebook). Source: Bizrate” quote=”More than 70% of people use Pinterest to get inspiration on what to buy (compared to just 17% on Facebook). Source: Bizrate” theme=”style4″]

When I first discovered Pinterest I couldn’t believe it’s brilliance in terms of an end user (I mean who doesn’t love collecting outfits & décor ideas or creating virtual Vision Boards right?)

Since discovering Pinterest I have found it incredibly useful as inspiration for content ideas and to find ideas for social media updates.

But I was still oblivious to it’s amazing potential to drive perpetual traffic to my websites until one of the blog posts I created for Contemporary Log Living started showing Pinterest shares in the thousands.

This article has over 29,000 Pinterest Shares and counting!

 The Essentials of Creating A Cosy Guest Room

Suddenly I wanted to know everything I could to develop a Pinterest Marketing strategy for my business ventures and for my clients.

Pinterest takes time to work (like a search engine) and there is a TON of preparation work to create a solid foundation but when you start to build momentum with Pinterest it will reward you with perpetual traffic over and over again.

If you are looking for a new traffic source for your business in 2019 and beyond here’s 5 quick-start Pinterest marketing tips to help you get started.


Tip #1 : Get Good At Giving People What They Are Looking For

Pinterest recently posted from their Newsroom that it is now helping 250 million people find inspirationPinterest describes itself as a VISUAL DISCOVERY ENGINE and that's a lovely way to introduce it's unique combination of search engine capabilities (like Google) with ideas & inspiration in visual content.

Imagine you have a Facebook or Instagram page aimed at female entrepreneurs and you are looking to inspire them with an empowering quote. You might start searching on Google images where you will find a lot of popular empowering quotes for women. 

You can also see sub-categories of the search term above the images such as "empowerment" and "self-motivation."

Now wouldn't it be a great idea if you could save the images you want to use to a digital Pinboard ....

"Pinterest marketing tips "

Well, that's EXACTLY what Pinterest lets you do!

You can create a free account, create a board called Empowering Quotes for Women and start saving all your searches to that board.

How handy-dandy is that!

But it gets better ...

If you enter the same keyword phrase into Pinterest you will see all the empowering quotes other people have already pinned and you can start saving them to your new board too!

**Tip! Make a note of the sub-categories on Pinterest for all your keywords (and blog posts) for popular searches in the future.

"Pinterest marketing tips "

With 2 million people posting to Pinterest every day  (source Hootsuite) and an incredible total of 100 BILLION pins in total now hosted on Pinterest it makes complete sense to think about how you as a small business owner can make use of it for your business doesn't it?

So let's dive in a little deeper shall we?

 


Tip #2 : Convert Or Set Your Pinterest Account As A Business Account

In marketing terms data mining is where you find the gold so do yourself a huge favour and switch your Pinterest account to a business account. 

"Pinterest Marketing Tips"

 

 

It's simple and free to do:- here's the how=to part from Pinterest:-

To Create a new business profile

  1. If you have a personal profile, go to pinterest.com/logout to log out
  2. Go to pinterest.com/business/create/
  3. Fill in your email address, password and business name then select a business type
  4. Click Create account

Or To Convert a personal profile to a business one

  1. Log in to your account
  2. Go to pinterest.com/business/convert/
  3. Fill in your business name and website, then select a business type
  4. Click Create account

If you get stuck Pinterest have some great help available which you can access by clicking here.


Tip #3 : Make Use Of Keywords In Your Profile And Verify Your Website

"Pinterest Marketing Tips"

With Pinterest being a visual search engine, it's all about the keywords.

So think very much like you would with your LinkedIN profile when it comes to your Pinterest profile.

Scatter keyword terms and phrases that people are searching for in your bio and verify your website.

If you have a WordPress website this process is made super-easy with a great little WordPress plug-in called Verify Ownership

Check your Pinterest statistics every month to make sure you are making progress and bring a smile to your face when you check your Google Analytics and see that Pinterest traffic source grow and grow over time.

Don't expect overnight miracles here, just like with Google search engine traffic takes time.

 


Tip #4 : Create Compelling Board Descriptions 

"Pinterest Marketing Tips"

 

I hope you are now feeling really suited & booted about your new Pinterest business account ownership because treating Pinterest with the respect it deserves will repay you from now on time after time after time IF you do a few smart things to help you grow your following and create boards pins that attract plenty of attention.

Pinterest is an online space for people who love to PLAN things.

It might be a new diet or exercise plan, a new outfit or make-up tip, or a product or service they want to try in the future.

It's a place where people dream big and feel inspired and it's also one of the best places online to see what people are intending to spend money on.

So use Pinterest to SHARE ideas & inspiration about your products and services by creating a BOARD all about you and your business and PIN regularly to it.

With Contemporary Log Living we are planning on using Pinterest a LOT in 2019 so we've created a board for the website and made sure the description is a friendly one.

**Note that hashtags are GREAT for Pinterest too! 

If you have been on Pinterest for a while as a user, spend some time writing descriptions for your boards and include some hashtags to help your boards get found on Pinterest.


Tip #5 : Post Your Own Content And Write Good Pin Descriptions

"Pinterest Marketing Tips"

One of the easiest and best ways to create great PINS for your website is with the awesome Social Warfare WordPress Plug-In.

This little plug-in is hands-down THE best $29 I have spent in 2018 (it's sooo good I'll be doing an entire blog post about it later this month).

One of the tricky "bits" of people pinning content from your website is making sure the original source details point back to your website!

Most people are going to visit a website, see an image and SAVE without looking at the description of the pin.

But we're going to play it smart here and write a great PIN description using the awesome Social Warfare WordPress Plug-In. Because it allows us to do 2 simply amazingly good things:-

  1. OPEN GRAPH SHARE CUSTOMIZATION ...

"Pinterest marketing tips"

 

This allows you to craft a description that will end up beside your image on Pinterest whenever someone decides to PIN something from your website.

And as if that wasn't great in itself, they also allow you to ...

2. Add A Pinterest Image And Description (But Not In The Post) - It "appears" when you Save or Pin It to Pinterest! 

 

How FAB!

This is a God send - thank you Social Warfare WordPress Plug-In.!  ??


Happy Pinning!

Summary

  1. Pinterest is a visual search engine with a demographic of people looking to plan future purchases.
  2. Set up or convert your Pinterest account to a business account to get access to all your "Pinteresting" stats.
  3. Make use of keywords in your profile and Board descriptions.
  4. Use Hashtags in your PIN & Board desriptions,
  5. Splurge on getting yourself Social Warfare WordPress Plug-In. For total awesome Pinning!

 

To your online marketing success!

Diane Cossie, Creative Online Marketing 

 

How To Create A Facebook Page Video Cover (How To Tutorial)

How To Create A Facebook Page Video Cover (How To Tutorial)

How To Create A Facebook Page Video Cover (Step-By-Step How To Tutorial)

Would you love a trendy new Facebook video cover for your Facebook business page? 

I know I did but I was perplexed by things like how to make a video the size of the Facebook page cover, what to put in it and what to make it with so when I finally accomplished the task I thought it might be useful to others.

I conquered the task with the brilliant video editing software ANIMOTO.

I have been using Animoto for quite some time but when I found out how easy it to use their new ANIMOTO for short marketing videos I quickly found a way to make a great little video for both my You Tube Trailer and with a few edits my Facebook business page that I absolutely love up and running in less than half an hour.


 Step 1. Start With A Storyboard In Mind & Select Your Content 

 

In an ideal world you want your Facebook Business page video to tell the story of your page visually in less than 90 seconds.

Just like every great editing task like that you’ll probably start with too much and then edit it done for sharpness and clarity.

If you are anything like me, you’ve already got a TON of images lurking in your downloads and documents that will be perfect for your Facebook Video Cover or you can simply create new ones with our favourite graphic designing tool CANVA.COM


ANIMOTO will tell you how long your video will be overall as you add text, images and video on the storyboard.

As you can see I have 11 x images, 2 short live videos and a logo at the end which total a Storyboard of 1 minute 17 seconds (less than the 90 seconds allowed).

So your first task is to find 10 images that you want to include in your storyboard plus your logo for the end of the video if that is applicable for you and your brand.

*BONUS tip!* Find a royalty free image that has the Facebook “LIKE” button on or something to prompt the page like (which you are going to include in your Facebook Video Cover text overlays)

*SUPER BONUS tip!” Use 2 -3 video clips of yourself doing your “thing.” Animoto allows you to crop the video length to suit the overall length of your video. 

Don’t be overly promotional with your video, it’s a “scene setter” for the type of content your page will be generating on a regular basis going forward.


Step 2. Upload Your Content Then Drag & Drop Into Blocks To Create Your Facebook Video Cover

Animoto currently allows you to add certain types of content in “blocks” they provide. These are the blocks of content that will feature your images, video and logo.

Select the best block for your choice of content and upload.

If you hover over your image block you will see a “SEE MORE” option under each block of content. This allows you to add TEXT and resize the image as required.

Select the “T” option to add your text.

The top line of the text will automatically be bigger than the second line (like a headline and sub headline) but you can easily resize either to fit the frame as required.


*Super important tips!

Use the MARKETING VIDEO creation option within ANIMOTO not the standard create video as only the marketing video will allow you to centre the text. This will be very important when your video goes to Facebook as your Facebook video cover because Facebook will resize it and you will not see any text if it is too high or too low.

*Use the enhance legibility option for text that will be easily read. 

This will automatically add a transparent black background to white writing. This is very important to tell your story visually in words as most people will watch the video without sound. Statistics show that 85% of all videos on Facebook are watched without the sound on.


  Step 3. Crop Your Video To Act As A Mini Trailer For Your Content 

Creating mini trailers for your products and services, eclasses and content is a great habit to get into and allows you to put more visual content on social media in short snippets that people tend to like right now. Upload 2-3 of your mini videos to ANIMOTO and then hit the SEE MORE feature to start editing the video clip.

Then select the SCISSORS icon to cut the video to the right length.

For best effect think of a “cliff hanger effect” of saying just enough but in a slightly intriguing way.

Making sure people can see and hear you is a great way of connecting with people and demonstrate that your Facebook page is going to be delivering valuable content to your FB page followers.


 Step 4. Content You May Want To Include In Your Facebook Video Cover 

Your Facebook Video Cover is an ideal way to introduce what your Facebook page is all about.

Add to your video:-

  • Who you are (I’m _____)
  • What your brand is (I’m _____ and I’m the founder / author / creator of __________)
  • What you are going to be sharing with your audience (I’m going to teach you _________)
  • How often they can expect fresh new content from you.
  • Reiterate what your FB page and brand is all about. (benefit driven)
  • A Facebook “LIKE” image to ask for the page LIKE.
  • Add in a unique piece of content that is totally yours and yours only. (eg a method / formula)
  • Reiterate your uniqueness with benefit driven images & text.
  • Big up yourself a little bit (this is your chance to shine).
  • Ask for the page LIKE & add your website URL.

Remember this is something you need to be dedicated to fulfilling as part of building your brand and your business online. It takes commitment to keep a Facebook page flowing each and every day.


 How To Create A Facebook Page Video Cover (How To Tutorial) Step 5. Bonus Tip! Adding Music

ANIMOTO has quite a library of music to add to your video and by pure chance the one that was pre-selected to my Facebook Video Cover was exactly as I would have wanted. But you can easily select a different tune by selecting the MUSIC ICON on the left hand side of the video editing area.

If you want a great resource for royalty free music to select from head over to AUDIO JUNGLE

It’s where you will find a massive choice of jingles, sound effects, intros and outros for all your video making.

When your video is ready, simply use the PREVIEW VIDEO option followed by the PRODUCE OPTION when you have completed your project. You will then be able to download it to desktop and then upload it as your new Facebook Video Cover. 

Summary

  1. Plan out your storyboard to tell “the story of your page”, who you are, what you will be sharing and what value your page will be bringing to your followers every week.
  2. Use 2-3 short live video snippets to make your video “real” and about you and your brand. It will bring the whole thing to life.
  3. Upload a mixture of images, videos and your logo to the editing area and put them in order to “tell your story.”
  4. Make your video short, concise and engaging.
  5. Ask for the page LIKE in a subtle way and use the MARKETING VIDEO option from ANIMOTO to centre your text. Your video must tell your story in words as most people will watch it without audio.

To your online marketing success!

Diane Cossie, Creative Online Marketing