The 3 Biggest Mistakes Most Small Business Owners Make With Social Media
As small business owners we are busy with a captial “B” and likely to be making these 3 simple social media mistakes without even realizing it. Here’s what they are and more importantly how to fix them.
Do you suffer from the “What to post, When & With What?” issue?
It might be tripping you up with your Social Media efforts.
Creating fresh content every day for our businesses is hard.
As a small business owner or entrepreneur, you probably don’t have a marketing team brainstorming and creating your content for you, or holding regular marketing meetings to assess what’s working and what isn’t.
Chances are if you are running a side-hustle, or just starting up your business, you will be responsible for everything and everyone in your business.
That means you need to be the Managing Director or CEO, sales & marketing department,
branding and admin, book keeper and accountant, content and product creator
and you’ll answer the telephone and keep your clients happy all at the same time.
It’s a bit like juggling plates.
Once you have one spinning beautifully another ones starts to wobble a bit, and one or two usually end up smashed on the floor every now and again, as everything gets on top of you.
And you simply run out of hours in the day.
And that can create those awful feelings of doom and despair.
When everything seems overwhelming, and you start to feel stressed out and totally lost.
So I’m guessing the last thing you need to hear is that you also need to be your social media manager right?
Want some help?
Great .. then read on.
Biggest Mistake #1 Is Lack Of Consistency
You will start out posting frequently.
When everything is free-flowing and easy to do.
But suddenly all those content ideas start drying up, nobody seems to be seeing your content, let alone liking, commenting, or sharing it.
And those little self-doubts and worries in your head become giant monsters that start telling you
“you are just not good at this, give up!”
The stop – start approach doesn’t work.
Because you just haven’t given it enough time.
The only way you will ever “find your groove” as I call on social media is to start and don’t stop.
It might sound radical but it works!
I started in 2012 and haven’t stopped.
The good news is that I’ve found some pretty darn nifty tools and resources along the way that have saved me hours every week.
(You can find out more about how I manage social media, the tools I recommend plus all sorts of short-cuts, tips & strategies as a member of The Project Lifestyle Club.)
Biggest Mistake #2 Lack Of Variety Of Post Types
You can choose whether to believe me or not but simple text status updates still work.
Yes, I know video is all the rage. But once you have consumed a few dozen funny cat or dog videos, a dozen or more Kids on “Your Country” Has Talent videos, suddenly that hilarious Polar Bear falling over video or woman sitting in her car with a Star Wars mask on all start to wear a little bit thin, I don’t know about you but surely there is more to life than that!
Variety is the spice of life.
And small business Facebook pages can easily make people hit the hide post button.
(it’s the Facebook version of snooze)
If your updates don’t catch the eye, or tug at the heart, or make someone’s day, in quite the same way as someone bungee jumping of a bridge that’s over 1,000 feet in the air, it's game over. Mix it up with variety of posts.
And be as unique and useful as possible to stand out.
You don’t have to stray too far out of your niche or be ridiculous.
You just have to create amazing stand-out thought provoking content.
Or something that makes people smile, feel good.
Or think “I didn’t know that” or “I’ll try that!”
Biggest Mistake #3 Too Much Of All About You & Not Enough About Them
Hands up if you are guilty of posting your new or latest product on your Facebook page?
Followed by another one
and another one
and another one!
Here’s an example from one of my client’s competitors. which is Zedbox on Facebook.
Their website and product is fantastic.
But with Facebook they are doing what most small business owners do on Facebook and share images of what they sell.
There’s nothing wrong with that unless that’s ALL you do:-
It’s the equivalent of talking about me, me, me & me again.
Now Compare It To One Of The Facebook Pages I Managed For My Client And You’ll See The Difference Immediately
On the IHUS Facebook page we share information about the products and services, but we also find and share information and images about other things that target audience might be interested in, including some behind the scenes photos of the IHUS team on a charity bike ride.
Which page would you be most likely to follow?
The best way to create social updates is to create them for what might be interesting to your audience.
Not just your latest this or your latest that.
It’s the OPPOSITE of what we tend to do on our personal profile and that makes it pretty alien territory for new small business Facebook page owners.
You, my friend you have to think about your Facebook business page like a living magazine.
I call it unleashing the Miranda Priestley in you.
If you want to learn more about thinking differently when it comes to creating content for your business grab yourself a copy of my Blog Planning Kit. I've included How To Make An Editorial Calendar for your business with it, plus video tutorials that walk you through the whole thing so you don't have to sit there looking to "fill in the blanks" all by yourself.
Why Facebook Zero Is Actually A Reflection Of Your Facebook Business Pages
The Facebook algorithm change in 2018 has got a lot of small business owners in a total flap.
With the organic reach on Facebook potentially going down to what some people are calling Facebook Zero.
But before you get on your high horse about it, let’s think about it from Facebook’s perspective.
Facebook is my out and out favourite social media platform.
The amount of tools and potential reach it provides you as a small business owner today for free is incredible.
In the days of global reach you have immense opportunity to leverage everything Facebook has created.
And it’s happy to let you do so, via it’s advertising options.
But you also have increased competition.
And if you thought your niche was as yet untouched, do a few Google searches and you’ll be literally shocked at what you’ll find.
Social media is a much more mature platform nowadays and it isn’t going to go away anytime soon.
But trying to take in all social media platforms at once is like trying to drink water from a fire-hydrant.
A quick update here or there, sent out to all social media platforms in a blast like fashion simply isn’t going to cut it any more.
We are all becoming slightly immune to the same old quotes, we’ve all seen too many of them
(unless you are completely new to Facebook that is).
So when something fresh and original comes our way that sounds smart, is not too “salesy” and is actually useful, we are all ears and eyes.
If Facebook recently uncovered that it’s users were not paying any attention to Facebook pages in their Newsfeeds, that is a reflection of US not them.
It’s a pull your socks up, take notice and do something about it notice in giant red letters.
So what’s the solution?
Treat Facebook marketing with the utmost respect,
Be as original and useful to your audience as possible and it will serve you well.
- Biggest mistake number one is lack of consistency. Start and don’t stop.
- Second biggest mistake is lack of variety in your post types.
- Third biggest mistake is too much about you and not enough about them.
- Take a short-cut to a strong blogging business plan with my Blog Planning Kit. it will help!
- If you want a sure-fire way to creating a Facebook Marketing Plan for your business, check out the Social Media Training Session inside the Project Lifestyle Club
To your online marketing success!