5 Pinterest Marketing Tips For Driving More Traffic To Your Website
Pinterest marketing should be something you “do” for your business as part of your marketing mix because it’s potential to drive traffic to your website is HUGE!
More than 70% of people use Pinterest to get inspiration on what to buy (compared to just 17% on Facebook). Source: BizrateClick To Tweet
When I first discovered Pinterest I couldn’t believe it’s brilliance in terms of an end user (I mean who doesn’t love collecting outfits & décor ideas or creating virtual Vision Boards right?)
Since discovering Pinterest I have found it incredibly useful as inspiration for content ideas and to find ideas for social media updates.
But I was still oblivious to it’s amazing potential to drive perpetual traffic to my websites until one of the blog posts I created for Contemporary Log Living started showing Pinterest shares in the thousands.
This article has over 29,000 Pinterest Shares and counting!
Suddenly I wanted to know everything I could to develop a Pinterest Marketing strategy for my business ventures and for my clients.
Pinterest takes time to work (like a search engine) and there is a TON of preparation work to create a solid foundation but when you start to build momentum with Pinterest it will reward you with perpetual traffic over and over again.
If you are looking for a new traffic source for your business in 2019 and beyond here’s 5 quick-start Pinterest marketing tips to help you get started.
Tip #1 : Get Good At Giving People What They Are Looking For
Pinterest recently posted from their Newsroom that it is now helping 250 million people find inspiration. Pinterest describes itself as a VISUAL DISCOVERY ENGINE and that's a lovely way to introduce it's unique combination of search engine capabilities (like Google) with ideas & inspiration in visual content.
Imagine you have a Facebook or Instagram page aimed at female entrepreneurs and you are looking to inspire them with an empowering quote. You might start searching on Google images where you will find a lot of popular empowering quotes for women.
You can also see sub-categories of the search term above the images such as "empowerment" and "self-motivation."
Now wouldn't it be a great idea if you could save the images you want to use to a digital Pinboard ....
Well, that's EXACTLY what Pinterest lets you do!
You can create a free account, create a board called Empowering Quotes for Women and start saving all your searches to that board.
How handy-dandy is that!
But it gets better ...
If you enter the same keyword phrase into Pinterest you will see all the empowering quotes other people have already pinned and you can start saving them to your new board too!
**Tip! Make a note of the sub-categories on Pinterest for all your keywords (and blog posts) for popular searches in the future.
With 2 million people posting to Pinterest every day (source Hootsuite) and an incredible total of 100 BILLION pins in total now hosted on Pinterest it makes complete sense to think about how you as a small business owner can make use of it for your business doesn't it?
So let's dive in a little deeper shall we?
Tip #2 : Convert Or Set Your Pinterest Account As A Business Account
In marketing terms data mining is where you find the gold so do yourself a huge favour and switch your Pinterest account to a business account.
It's simple and free to do:- here's the how=to part from Pinterest:-
To Create a new business profile
- If you have a personal profile, go to pinterest.com/logout to log out
- Go to pinterest.com/business/create/
- Fill in your email address, password and business name then select a business type
- Click Create account
Or To Convert a personal profile to a business one
- Log in to your account
- Go to pinterest.com/business/convert/
- Fill in your business name and website, then select a business type
- Click Create account
If you get stuck Pinterest have some great help available which you can access by clicking here.
Tip #3 : Make Use Of Keywords In Your Profile And Verify Your Website
With Pinterest being a visual search engine, it's all about the keywords.
So think very much like you would with your LinkedIN profile when it comes to your Pinterest profile.
Scatter keyword terms and phrases that people are searching for in your bio and verify your website.
If you have a WordPress website this process is made super-easy with a great little WordPress plug-in called Verify Ownership
Check your Pinterest statistics every month to make sure you are making progress and bring a smile to your face when you check your Google Analytics and see that Pinterest traffic source grow and grow over time.
Don't expect overnight miracles here, just like with Google search engine traffic takes time.
Tip #4 : Create Compelling Board Descriptions
I hope you are now feeling really suited & booted about your new Pinterest business account ownership because treating Pinterest with the respect it deserves will repay you from now on time after time after time IF you do a few smart things to help you grow your following and create boards pins that attract plenty of attention.
Pinterest is an online space for people who love to PLAN things.
It might be a new diet or exercise plan, a new outfit or make-up tip, or a product or service they want to try in the future.
It's a place where people dream big and feel inspired and it's also one of the best places online to see what people are intending to spend money on.
So use Pinterest to SHARE ideas & inspiration about your products and services by creating a BOARD all about you and your business and PIN regularly to it.
With Contemporary Log Living we are planning on using Pinterest a LOT in 2019 so we've created a board for the website and made sure the description is a friendly one.
**Note that hashtags are GREAT for Pinterest too!
If you have been on Pinterest for a while as a user, spend some time writing descriptions for your boards and include some hashtags to help your boards get found on Pinterest.
Tip #5 : Post Your Own Content And Write Good Pin Descriptions
One of the easiest and best ways to create great PINS for your website is with the awesome Social Warfare WordPress Plug-In.
This little plug-in is hands-down THE best $29 I have spent in 2018 (it's sooo good I'll be doing an entire blog post about it later this month).
One of the tricky "bits" of people pinning content from your website is making sure the original source details point back to your website!
Most people are going to visit a website, see an image and SAVE without looking at the description of the pin.
But we're going to play it smart here and write a great PIN description using the awesome Social Warfare WordPress Plug-In. Because it allows us to do 2 simply amazingly good things:-
- OPEN GRAPH SHARE CUSTOMIZATION ...
This allows you to craft a description that will end up beside your image on Pinterest whenever someone decides to PIN something from your website.
And as if that wasn't great in itself, they also allow you to ...
2. Add A Pinterest Image And Description (But Not In The Post) - It "appears" when you Save or Pin It to Pinterest!
This is a God send - thank you Social Warfare WordPress Plug-In.! 💖💖
- Pinterest is a visual search engine with a demographic of people looking to plan future purchases.
- Set up or convert your Pinterest account to a business account to get access to all your "Pinteresting" stats.
- Make use of keywords in your profile and Board descriptions.
- Use Hashtags in your PIN & Board desriptions,
- Splurge on getting yourself Social Warfare WordPress Plug-In. For total awesome Pinning!
To your online marketing success!
Diane Cossie, Creative Online Marketing