5 Ways To Instantly Improve Your LinkedIn Profile
LinkedIn now has an estimated 562 million members (9 million of which are in the UK).
And it is the world’s largest social media platform for professionals.
If you are looking to build your network locally and boost your business profile there really is none better for the job.
But when was the last time you looked at your LinkedIn profile?
Buckle up my friends because most of them have been gathering dust.
So here are a few ways to instantly improve and revitalize your LinkedIn profile.
1. Update Your LinkedIn Profile Picture
Let’s start with the your all important LinkedIn profile picture shall we?
Is it brightly lit and a head shot or something your best mate snapped across the dinner table in a restaurant with mood lighting?
First impressions count so make it a good one.
According to research, LinkedIn profiles with head shots get 14 times more profile views.
Adding a photo to your LinkedIn profile makes you 34 more times likely to receive a LinkedIn message.
And let’s face it we all love connecting with smiley happy people who look friendly and approachable.
People do business with people not logos.
If you are a corporate employee under the main logo banner of the company, that’s perfectly fine.
But as small business owner or work from home entrepreneur looking to build your network locally, a great LinkedIn profile picture can certainly help make that first contact all the easier.
Make sure you add in a new background image for your profile while you are refreshing your profile.
Add any wording details to the centre of your image as the crop LinkedIn applies restricts what is visible.
2. If You Get Lost Click The View Profile Link
If you get lost on LinkedIn simply locate your LinkedIn profile and hit the “view profile” link to take you back to your profile.
The next section to populate or refresh which is your “Headline.”
With LinkedIn you want to be searched for and found for keywords and phrases that match your niche.
This is crucial to increasing and growing your network.
One of the main aims with using LinkedIn is to leverage the platform for professional gain.
But if your profile photo or headline look anything other than professional, you’ll be sending out the wrong impression and image.
By default LinkedIn populates your headline with your current job title.
But you’ll want to enhance that by sharing your expertise and promoting your core marketing message.
In your headline, tell people who you are, who you help and how you can make their work / life better.
3. Showcase Your Specialty
Showcase your specialty to stand out.
There are hundreds of millions of users on LinkedIn who will be competing within your niche.
If your headline just reads “Project Manager” or “Local Business Owner” or “Marketing Company” you are not really going to grab the attention of someone looking for a specialist in a certain area of business that could be you!
A better example might be :-
"Marketing Company based in Shropshire that specializes in social media management for coaches and consultants."
Or perhaps you help start-up businesses and would have a headline that speaks directly to them, for example:-
“Specialists in helping start-up business owners develop and grow their business online.”
4. Be Specific
Be as specific as possible and include relevant keywords.
An appealing headline that’s easy to read and understand is your primary goal on LinkedIn but you should include keywords within your description to help people actively searching for your skills find you easily.
It is best to focus on making keywords sound natural rather than stuff your description full of keywords that make no sense.
Try to think of 2-3 keywords that are most relevant to you and your business.
For example :-
"Search engine optimization specialists who help construction companies, electricians and plumbers in the Staffordshire area get page one visibility on Google."
How To Change Your Headline?
How to change your headline.
- Go to View Profile and click the pencil icon on the right hand side of your profile view under the cover image for your profile.
- Edit your Headline.
- Click save when done.
- You can add an enhancement (if it fits your profession and personality) from ★ Copy Paste Character ★ to help you stand out even more.
- You are limited to 120 characters for your headline (which is less that a Twitter tweet used to be)
5. Tell A Story In Your Description
In the first lines of your description, say Hello and introduce yourself!
Then proceed to tell people looking at your profile what you do.
The first few lines are visible before they have to click to read more so make then count.
It’s good practice (although not common) to tell a story in your description rather than simply fill it out as if it was a resume or CV.
(Yes people search and use LinkedIn for hiring people)
But as a small business owner or entrepreneur you are likely to be doing the hiring not the other way round. 😉
Stories connect people better than just a list of achievements.
And with 2,000 characters to play with you can write something compelling that will help people understand what you do, and how you can help them.
It also helps to build your brand.
Want a quick checklist to work through to sharpen your LinkedIn Profile? Here you go ...
- Change your profile photo to a brightly lit, smiling head shot to gain more profile views.
- Create a new background image for your LinkedIn profile to match your branding.
- Make your headline keyword driven and descriptive of who you are, who you help and what you do.
- Use your description to make the most impact in the first few sentences and go on to tell a story of how you help people and the results they get from working with you.
To your online success!
Diane Cossie, Creative Online Marketing