How To Create A Facebook Page Video Cover (Step-By-Step How To Tutorial)
Would you love a trendy new Facebook video cover for your Facebook business page?
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I know I did but I was perplexed by things like how to make a video the size of the Facebook page cover, what to put in it and what to make it with so when I finally accomplished the task I thought it might be useful to others.
I conquered the task with the brilliant video editing software ANIMOTO.
I have been using Animoto for quite some time but when I found out how easy it to use their new ANIMOTO for short marketing videos I quickly found a way to make a great little video for both my You Tube Trailer and with a few edits my Facebook business page that I absolutely love up and running in less than half an hour.
Step 1. Start With A Storyboard In Mind & Select Your Content
In an ideal world you want your Facebook Business page video to tell the story of your page visually in less than 90 seconds.
Just like every great editing task like that you’ll probably start with too much and then edit it done for sharpness and clarity.
If you are anything like me, you’ve already got a TON of images lurking in your downloads and documents that will be perfect for your Facebook Video Cover or you can simply create new ones with our favourite graphic designing tool CANVA.COM
ANIMOTO will tell you how long your video will be overall as you add text, images and video on the storyboard.
As you can see I have 11 x images, 2 short live videos and a logo at the end which total a Storyboard of 1 minute 17 seconds (less than the 90 seconds allowed).
So your first task is to find 10 images that you want to include in your storyboard plus your logo for the end of the video if that is applicable for you and your brand.
*BONUS tip!* Find a royalty free image that has the Facebook “LIKE” button on or something to prompt the page like (which you are going to include in your Facebook Video Cover text overlays)
*SUPER BONUS tip!” Use 2 -3 video clips of yourself doing your “thing.” Animoto allows you to crop the video length to suit the overall length of your video.
Don’t be overly promotional with your video, it’s a “scene setter” for the type of content your page will be generating on a regular basis going forward.
Step 2. Upload Your Content Then Drag & Drop Into Blocks To Create Your Facebook Video Cover
Animoto currently allows you to add certain types of content in “blocks” they provide. These are the blocks of content that will feature your images, video and logo.
Select the best block for your choice of content and upload.
If you hover over your image block you will see a “SEE MORE” option under each block of content. This allows you to add TEXT and resize the image as required.
Select the “T” option to add your text.
The top line of the text will automatically be bigger than the second line (like a headline and sub headline) but you can easily resize either to fit the frame as required.
*Super important tips!
Use the MARKETING VIDEO creation option within ANIMOTO not the standard create video as only the marketing video will allow you to centre the text. This will be very important when your video goes to Facebook as your Facebook video cover because Facebook will resize it and you will not see any text if it is too high or too low.
*Use the enhance legibility option for text that will be easily read.
This will automatically add a transparent black background to white writing. This is very important to tell your story visually in words as most people will watch the video without sound. Statistics show that 85% of all videos on Facebook are watched without the sound on.
Step 3. Crop Your Video To Act As A Mini Trailer For Your Content
Creating mini trailers for your products and services, eclasses and content is a great habit to get into and allows you to put more visual content on social media in short snippets that people tend to like right now. Upload 2-3 of your mini videos to ANIMOTO and then hit the SEE MORE feature to start editing the video clip.
Then select the SCISSORS icon to cut the video to the right length.
For best effect think of a “cliff hanger effect” of saying just enough but in a slightly intriguing way.
Making sure people can see and hear you is a great way of connecting with people and demonstrate that your Facebook page is going to be delivering valuable content to your FB page followers.
Step 4. Content You May Want To Include In Your Facebook Video Cover
Your Facebook Video Cover is an ideal way to introduce what your Facebook page is all about.
Add to your video:-
- Who you are (I’m _____)
- What your brand is (I’m _____ and I’m the founder / author / creator of __________)
- What you are going to be sharing with your audience (I’m going to teach you _________)
- How often they can expect fresh new content from you.
- Reiterate what your FB page and brand is all about. (benefit driven)
- A Facebook “LIKE” image to ask for the page LIKE.
- Add in a unique piece of content that is totally yours and yours only. (eg a method / formula)
- Reiterate your uniqueness with benefit driven images & text.
- Big up yourself a little bit (this is your chance to shine).
- Ask for the page LIKE & add your website URL.
Remember this is something you need to be dedicated to fulfilling as part of building your brand and your business online. It takes commitment to keep a Facebook page flowing each and every day.
How To Create A Facebook Page Video Cover (How To Tutorial) Step 5. Bonus Tip! Adding Music
ANIMOTO has quite a library of music to add to your video and by pure chance the one that was pre-selected to my Facebook Video Cover was exactly as I would have wanted. But you can easily select a different tune by selecting the MUSIC ICON on the left hand side of the video editing area.
If you want a great resource for royalty free music to select from head over to AUDIO JUNGLE
It’s where you will find a massive choice of jingles, sound effects, intros and outros for all your video making.
When your video is ready, simply use the PREVIEW VIDEO option followed by the PRODUCE OPTION when you have completed your project. You will then be able to download it to desktop and then upload it as your new Facebook Video Cover.
- Plan out your storyboard to tell “the story of your page”, who you are, what you will be sharing and what value your page will be bringing to your followers every week.
- Use 2-3 short live video snippets to make your video “real” and about you and your brand. It will bring the whole thing to life.
- Upload a mixture of images, videos and your logo to the editing area and put them in order to “tell your story.”
- Make your video short, concise and engaging.
- Ask for the page LIKE in a subtle way and use the MARKETING VIDEO option from ANIMOTO to centre your text. Your video must tell your story in words as most people will watch it without audio.
To your online marketing success!
Diane Cossie, Creative Online Marketing