How To Create A Motivational Quote For Facebook Using Canva
Whether you use Facebook as a user or as a business, motivational quotes still outperform most images for likes, comments & shares. We live in a world where the News fills us with dread, and we are constantly being bombarded with marketing messages, adverts, offers and the latest celebrity & politician’s shenanigans so when we scroll the Facebook Newsfeed every day we anticipate some kind of positivity please!
CANVA.com is a brilliant free online graphic designing tool that is simple to use and very effective at creating your own Motivational Quote of the Day for your Facebook profile or page.
Here’s how to create a motivational quote for Facebook using Canva.
In this blog post I’m going to show you a Canva tutorial about creating a unique tip of the day or branded motivational quote for social media.
Running an online business can quickly become a daunting task when it comes to creating content and images as and when you need them.
Especially since social media came along and demanded fresh DAILY content too!
So what’s a solopreneur to do?
Outsource or learn a new skill.
No challenge there really, it had to be learn a new skill
(because it will pay you back over and over again.)
And you could easily spend your entire monthly marketing budget outsourcing the task at Fiverr.com or buying royalty free images from Shutterstock.
Before Canva.com came along images were one of my BIGGEST challenges.
Even though I’m pretty good at art and interior design, creating what I thought would look good online with the tools available before Canva was not exactly easy.
Now I get great comments about my Instagram page and I don’t try to reinvent the wheel with every image I create.
I found that by creating a BRAND MOOD BOARD suddenly everything started to click into place and become easier and easier to do.
Plus the images started to look good too!
There is a video above, or follow the instructions below, either way, you'll soon be creating social media updates like a pro!
Creating A Unique Quote, Tip, Word or Thought for the Day with my Canva Tutorial.
One of the benefits of using Canva is that it opens the doors to unleashing your inner creativity in multiple ways to help you do everything from designing your own logo, blog headers, flyers, Facebook ads, Twitter posts, Ebooks, PDF’s, social media updates, plus a ton of other tasks you would usually have to outsource to a graphic designer.
With that said, not everybody can do Canva in quite the same way as someone who has an artistic flair or “an eye” for an eye catching design when they see it.
It’s a bit like decorating a house or creating a garden, some people can just visualize everything and exactly how it is going to look and others can’t.
But I don’t want you to throw your arms up in the air and decide that you are just one of those people who simply cannot create anything at the first hurdle,
(I was firmly in the CAN’T visualize it camp when I started)
But I carried on & practiced creating images because having unique content is key to a successful online business.
It recently also became more rare than a few years ago …
In a recent article about Facebook stories from the BufferApp a problem scenario with regards to changes in Facebook’s user behaviour it high-lighted the following trend:-
The fuel that has fired Facebook’s extraordinary growth so far is user-generated content.
However, the sharing of original, user-generated content such as status’ and images declined 21% between mid-2015 and mid-2016. At the same time, sharing of news articles and other outside links increased, The Information, a tech news site, reported.
For Facebook, this is a big problem.
Many of its users are no longer creating their own content, instead they are sharing links and information from other websites.
So how do you set yourself apart from your competitors AND give Facebook more of what it wants AND build your brand all at the same time?
Canva Tutorial Part 1. Start With Thinking About What Serves Your Audience?
You should spend a little time planning ahead and writing notes about who your audience is on social media.
Are they likely to be small business owners?
Or interior design lovers?
The more you can really think about who your ideal potential customers ARE the better.
Then you'll find it much easier to create content FOR them.
For example if you are in the health and fitness industry you might want to think about creating a motivational quote for the day to inspire people to keep up the good work.
You want your audience to feel inspired by what you create for them every day.
Or you might want to create a Daily Tip or quick recipe idea on how to stay on track ..
Everyone loves a feel good way to start their day, which is we all love Facebook, Instagram and Pinterest!
The vast majority of Facebook users share other people’s content.
Your goal as an entrepreneur is to become is the CREATOR of something unique to you, your business and your brand that people WANT to share on Facebook.
The difference may seem subtle (ie you are sharing great content) BUT the difference to your brand and your business will be immeasurable.
If you are planning on inspiring other people, building your brand and deciding on your “voice” within your online marketing mix then these simple, quick and easy to create daily updates are super simple with Canva.
Canva Tutorial Part 2. Next Decide On Your Branding
If you are brand new to your business and you are putting your branding together with all the great advice out there nowadays, lucky you!
To make it all just that little bit easier, a great place to start is by creating a BRAND MOOD BOARD.
Once you have your colours, fonts, brand keywords, textures and style nailed, everything you design will look more professional and “pulled together.”
Start by choosing 3 colours and think of at least one texture, you can find out more about branding your business by reading my recent post about brand mood boards by clicking here.
And if you are using Instagram, extra bonus tip is to use wording on a white background because they really “pop” and stand out like this …
For a fantastic example of putting all of this into action be sure to follow Foundr magazine, their blend of content & updates is fabulous!
Canva Tutorial Part 3. Decide On Your Royalty Free Image Sources And Bookmark Them
I happen to LOVE Bigstockphoto for images, I think their selection is excellent and they have a flexible reasonably priced Credit plan to buy images as and when you need them.
Another great resource is withinCanva itself at an incredibly low priced $1.00 per image or choose from an abundance of free ones on offer there too.
Pick up a book from your bookshelf and find something inspiring to share from it.
Or think of something you’ve said to a friend, family member or client that they found helpful
The more gold nuggets you seek out the easier they are to find.
After several years now of regurgitating “famous quotes” it’s the uniquely created ones with words of your own that will ultimately help you stand out.
It’s a very strange feeling “bigging up yourself” I say feel the fear and do it anyway because you have to become your number one cheerleader so that you can lead and inspire others and help them turn their can’ts into their cans and their drams into plans.
[click_to_tweet tweet="As the Managing Director or CEO of your company it's up to YOU to be out there building your brand" quote="As the Managing Director or CEO of your company it's up to YOU to be out there building your brand" theme="style3"]
IF IT IS TO BE IT IS UP TO ME
You’ll find everything to do with images so much easier the more you do of them.
And when you decide on YOUR BRANDING it will all become 100% clear how to create everything in your business so that you develop a style all of your own.
Spend a little time really thinking about how you can create something unique for your audience.
Sharing tons of “other people’s stuff” as your entire social media strategy is not going to get you where you want to be.
A daily tip, thought, prayer, affirmation or quote is an easy way to get started creating unique branded content for your business.
CANVA is an online place where I typically spend part of my every working day.
Creating new content every day gives you an arsenal of updates when it’s time to go on vacation
For more Canva tutorials & everything to do with effective content marketing, check out the Project Lifestyle Club today!
The 3 Biggest Mistakes Most Small Business Owners Make With Social Media
As small business owners we are busy with a captial “B” and likely to be making these 3 simple social media mistakes without even realizing it. Here’s what they are and more importantly how to fix them.
Do you suffer from the “What to post, When & With What?” issue?
It might be tripping you up with your Social Media efforts.
Creating fresh content every day for our businesses is hard.
As a small business owner or entrepreneur, you probably don’t have a marketing team brainstorming and creating your content for you, or holding regular marketing meetings to assess what’s working and what isn’t.
Chances are if you are running a side-hustle, or just starting up your business, you will be responsible for everything and everyone in your business.
That means you need to be the Managing Director or CEO, sales & marketing department,
branding and admin, book keeper and accountant, content and product creator
and you’ll answer the telephone and keep your clients happy all at the same time.
It’s a bit like juggling plates.
Once you have one spinning beautifully another ones starts to wobble a bit, and one or two usually end up smashed on the floor every now and again, as everything gets on top of you.
And you simply run out of hours in the day.
And that can create those awful feelings of doom and despair.
When everything seems overwhelming, and you start to feel stressed out and totally lost.
So I’m guessing the last thing you need to hear is that you also need to be your social media manager right?
Want some help?
Great .. then read on.
Biggest Mistake #1 Is Lack Of Consistency
You will start out posting frequently.
When everything is free-flowing and easy to do.
But suddenly all those content ideas start drying up, nobody seems to be seeing your content, let alone liking, commenting, or sharing it.
And those little self-doubts and worries in your head become giant monsters that start telling you
“you are just not good at this, give up!”
The stop – start approach doesn’t work.
Because you just haven’t given it enough time.
The only way you will ever “find your groove” as I call on social media is to start and don’t stop.
It might sound radical but it works!
I started in 2012 and haven’t stopped.
The good news is that I’ve found some pretty darn nifty tools and resources along the way that have saved me hours every week.
(You can find out more about how I manage social media, the tools I recommend plus all sorts of short-cuts, tips & strategies as a member of The Project Lifestyle Club.)
Biggest Mistake #2 Lack Of Variety Of Post Types
You can choose whether to believe me or not but simple text status updates still work.
Yes, I know video is all the rage. But once you have consumed a few dozen funny cat or dog videos, a dozen or more Kids on “Your Country” Has Talent videos, suddenly that hilarious Polar Bear falling over video or woman sitting in her car with a Star Wars mask on all start to wear a little bit thin, I don’t know about you but surely there is more to life than that!
Variety is the spice of life.
And small business Facebook pages can easily make people hit the hide post button.
(it’s the Facebook version of snooze)
If your updates don’t catch the eye, or tug at the heart, or make someone’s day, in quite the same way as someone bungee jumping of a bridge that’s over 1,000 feet in the air, it's game over. Mix it up with variety of posts.
And be as unique and useful as possible to stand out.
You don’t have to stray too far out of your niche or be ridiculous.
You just have to create amazing stand-out thought provoking content.
Or something that makes people smile, feel good.
Or think “I didn’t know that” or “I’ll try that!”
Biggest Mistake #3 Too Much Of All About You & Not Enough About Them
Hands up if you are guilty of posting your new or latest product on your Facebook page?
Followed by another one
and another one
and another one!
Here’s an example from one of my client’s competitors. which is Zedbox on Facebook.
Their website and product is fantastic.
But with Facebook they are doing what most small business owners do on Facebook and share images of what they sell.
There’s nothing wrong with that unless that’s ALL you do:-
It’s the equivalent of talking about me, me, me & me again.
Now Compare It To One Of The Facebook Pages I Managed For My Client And You’ll See The Difference Immediately
On the IHUS Facebook page we share information about the products and services, but we also find and share information and images about other things that target audience might be interested in, including some behind the scenes photos of the IHUS team on a charity bike ride.
Which page would you be most likely to follow?
The best way to create social updates is to create them for what might be interesting to your audience.
Not just your latest this or your latest that.
It’s the OPPOSITE of what we tend to do on our personal profile and that makes it pretty alien territory for new small business Facebook page owners.
You, my friend you have to think about your Facebook business page like a living magazine.
I call it unleashing the Miranda Priestley in you.
If you want to learn more about thinking differently when it comes to creating content for your business grab yourself a copy of my Blog Planning Kit. I've included How To Make An Editorial Calendar for your business with it, plus video tutorials that walk you through the whole thing so you don't have to sit there looking to "fill in the blanks" all by yourself.
Why Facebook Zero Is Actually A Reflection Of Your Facebook Business Pages
The Facebook algorithm change in 2018 has got a lot of small business owners in a total flap.
With the organic reach on Facebook potentially going down to what some people are calling Facebook Zero.
But before you get on your high horse about it, let’s think about it from Facebook’s perspective.
Facebook is my out and out favourite social media platform.
The amount of tools and potential reach it provides you as a small business owner today for free is incredible.
In the days of global reach you have immense opportunity to leverage everything Facebook has created.
And it’s happy to let you do so, via it’s advertising options.
But you also haveincreased competition.
And if you thought your niche was as yet untouched, do a few Google searches and you’ll be literally shocked at what you’ll find.
Social media is a much more mature platform nowadays and it isn’t going to go away anytime soon.
But trying to take in all social media platforms at once is like trying to drink water from a fire-hydrant.
A quick update here or there, sent out to all social media platforms in a blast like fashion simply isn’t going to cut it any more.
We are all becoming slightly immune to the same old quotes, we’ve all seen too many of them
(unless you are completely new to Facebook that is).
So when something fresh and original comes our way that sounds smart, is not too “salesy” and is actually useful, we are all ears and eyes.
If Facebook recently uncovered that it’s users were not paying any attention to Facebook pages in their Newsfeeds, that is a reflection of US not them.
It’s a pull your socks up, take notice and do something about it notice in giant red letters.
So what’s the solution?
Treat Facebook marketing with the utmost respect,
Be as original and useful to your audience as possible and it will serve you well.
Biggest mistake number one is lack of consistency. Start and don’t stop.
Second biggest mistake is lack of variety in your post types.
Third biggest mistake is too much about you and not enough about them.
Take a short-cut to a strong blogging business plan with my Blog Planning Kit. it will help!
If you want a sure-fire way to creating a Facebook Marketing Plan for your business, check out the Social Media Training Session inside the Project Lifestyle Club
LinkedIn now has an estimated 562 million members (9 million of which are in the UK).
And it is the world’s largest social media platform for professionals.
If you are looking to build your network locally and boost your business profile there really is none better for the job.
But when was the last time you looked at your LinkedIn profile?
Buckle up my friends because most of them have been gathering dust.
So here are a few ways to instantly improve and revitalize your LinkedIn profile.
1. Update Your LinkedIn Profile Picture
Let’s start with the your all important LinkedIn profile picture shall we?
Is it brightly lit and a head shot or something your best mate snapped across the dinner table in a restaurant with mood lighting?
First impressions count so make it a good one.
According to research, LinkedIn profiles with head shots get 14 times more profile views.
Adding a photo to your LinkedIn profile makes you 34 more times likely to receive a LinkedIn message.
And let’s face it we all love connecting with smiley happy people who look friendly and approachable.
People do business with people not logos.
If you are a corporate employee under the main logo banner of the company, that’s perfectly fine.
But as small business owner or work from home entrepreneur looking to build your network locally, a great LinkedIn profile picture can certainly help make that first contact all the easier.
Make sure you add in a new background image for your profile while you are refreshing your profile.
Add any wording details to the centre of your image as the crop LinkedIn applies restricts what is visible.
2. If You Get Lost Click The View Profile Link
If you get lost on LinkedIn simply locate your LinkedIn profile and hit the “view profile” link to take you back to your profile.
The next section to populate or refresh which is your “Headline.”
With LinkedIn you want to be searched for and found for keywords and phrases that match your niche.
This is crucial to increasing and growing your network.
One of the main aims with using LinkedIn is to leverage the platform for professional gain.
But if your profile photo or headline look anything other than professional, you’ll be sending out the wrong impression and image.
By default LinkedIn populates your headline with your current job title.
But you’ll want to enhance that by sharing your expertise and promoting your core marketing message.
In your headline, tell people who you are, who you help and how you can make their work / life better.
3. Showcase Your Specialty
Showcase your specialty to stand out.
There are hundreds of millions of users on LinkedIn who will be competing within your niche.
If your headline just reads “Project Manager” or “Local Business Owner” or “Marketing Company” you are not really going to grab the attention of someone looking for a specialist in a certain area of business that could be you!
A better example might be :-
"Marketing Company based in Shropshire that specializes in social media management for coaches and consultants."
Or perhaps you help start-up businesses and would have a headline that speaks directly to them, for example:-
“Specialists in helping start-up business owners develop and grow their business online.”
4. Be Specific
Be as specific as possible and include relevant keywords.
An appealing headline that’s easy to read and understand is your primary goal on LinkedIn but you should include keywords within your description to help people actively searching for your skills find you easily.
It is best to focus on making keywords sound natural rather than stuff your description full of keywords that make no sense.
Try to think of 2-3 keywords that are most relevant to you and your business.
For example :-
"Search engine optimization specialists who help construction companies, electricians and plumbers in the Staffordshire area get page one visibility on Google."
How To Change Your Headline?
How to change your headline.
Go to View Profile and click the pencil icon on the right hand side of your profile view under the cover image for your profile.
Edit your Headline.
Click save when done.
You can add an enhancement (if it fits your profession and personality) from ★ Copy Paste Character ★to help you stand out even more.
You are limited to 120 characters for your headline (which is less that a Twitter tweet used to be)
5. Tell A Story In Your Description
In the first lines of your description, say Hello and introduce yourself!
Then proceed to tell people looking at your profile what you do.
The first few lines are visible before they have to click to read more so make then count.
It’s good practice (although not common) to tell a story in your description rather than simply fill it out as if it was a resume or CV.
(Yes people search and use LinkedIn for hiring people)
But as a small business owner or entrepreneur you are likely to be doing the hiring not the other way round. 😉
Stories connect people better than just a list of achievements.
And with 2,000 characters to play with you can write something compelling that will help people understand what you do, and how you can help them.
It also helps to build your brand.
Want a quick checklist to work through to sharpen your LinkedIn Profile? Here you go ...
Change your profile photo to a brightly lit, smiling head shot to gain more profile views.
Create a new background image for your LinkedIn profile to match your branding.
Make your headline keyword driven and descriptive of who you are, who you help and what you do.
Use your description to make the most impact in the first few sentences and go on to tell a story of how you help people and the results they get from working with you.