Facebook Business Page Covers Tips And Tricks 2019

Facebook Business Page Covers Tips And Tricks 2019

Facebook business pages are hands down one of the most important tools in your business today.

They help create implied trust and help build your brand when you put in the time and effort to build your audience consistently over time.

Check some of the Facebook business page tips and tricks below and give your Facebook business page a bit of a makeover at the same time.

We are all busy small business owners and entrepreneurs today with a lot of “extras” to manage on top of the day to day running of your business.

Those social media profiles you set up a little while ago can quickly go stale and out of date if you don’t check them on a monthly or quarterly basis.

To help you remember to manage these essential platforms for your business today and to offer some inspiration at the same time, feel free to check out my YouTube Channel for free digital, social media and content marketing tips every week.

Update Your Facebook Business Page Cover

When was the last time you checked your Facebook Business page cover was up to date?

A couple of months can go by in a flash and Facebook business page covers can quickly become out of date (especially promotional ones)

Work Intelligently Tip! Use a smart app like WUNDERLIST to create a monthly reminder to drop by & refresh your Facebook business page cover. It’s a great habit to forge.

Even though I sound like a broken record by now, CANVA.COM is your best online friend for creating images.

(It’s completely revolutionized every image on my website and social media (I frequently receive great comments on Instagram about them ❤ I literally cannot recommend it highly enough!) 🎉🎉🎉

Creating A New Facebook Business Page Cover Image

Head over to CANVA.COM and open a free account if you haven’t already got one and select the Facebook Cover template.

It’s already the right size at 820px x 312px so you can’t go wrong!

And it will show you some pretty good templates you can tweak and use for yourself too!

Some tips for your design:-

  • Keep it simple and eye catching.
  • Have your website url and name on there somewhere.
  • If you use a hashtag, think about adding that too.
  • Be on brand! (See this tutorial if you need some help with that)
  • Set the tone for what new visitors can expect from your content.
  • Add an intriguing or unique quote to enhance what you do.
  • Say Welcome To My Page!

Get Creative With Your Facebook Business Page Cover

Facebook business page covers do not have to be static images!

Click on the CAMERA icon on the top left hand corner of your Facebook business page to see the drop down menu of all the OPTIONS Facebook offers you to get creative with.

"facebook business page cover slideshow"

Facebook allow you to create a SLIDESHOW or VIDEO too!

How cool is that!

To create a Facebook business page SLIDESHOW simply select the EDIT SLIDESHOW option and you can then add other images to your Facebook Business page cover to showcase your business or tell a story.

To Create A Facebook Business Page Video Cover …

Check out this video tutorial and follow along the steps on the blog post I created that goes with the video.

Next Add A Description To Your Facebook Business Page Cover

MARKET BRILLIANTLY TIP! Don’t miss the opportunity to add a description to your Facebook Cover so that people who click on the image can find out more about you! AND KEEP A COPY on Evernote or on your computer to copy & paste it when you change the cover again.

This little screen capture video will show you where to add your description.

Some tips for your description might include:-

  • Introduce yourself, your business and say “Hello!”
  • Tell visitors a little bit about you, and how your business can potentially help them.
  • Add in links to any LEAD MAGNETS or PROMOTIONS you are running.
  • Make sure there is a link back to your website.
  • Write it as if you were talking to someone.
  • Give some great reasons why someone should follow your page!

Don’t Forget The Big Blue Button!

Immediately below your Facebook business cover is a BLUE BUTTON that when viewed on a smart phone covers the entire screen.

It’s designed to help people find out more about you, including options such as:-

  • Make a booking with you.
  • Contact you.
  • Learn more about your business.
  • Shop with you or make a donation.
  • Download your app.
  • Join your community.

This little screen capture video shows you where the button is located and how to edit & make your selection.

With one of Facebook’s 2019 prime takeaways from it’s vision for Facebook for the future being about the importance of privacy and Facebook Groups, if you have a Facebook Group it’s probably a good idea to use that option for your BLUE BUTTON.

If You’re Enjoying These Bite-Sized Tips And How-To’s You’ll Love This!

"Creative Online Marketing YouTube Channel"

We are all in an online business today and the more we can help support one another and share our tips and tricks the better for all.

So feel free to check out my YouTube Channel for digital, social media and content marketing tips every week.

Sharpening The Saw – One Of The 7 Habits Of Highly Successful People

If you’ve never come across the phrase “Sharpening The Saw” before it’s a famous story with a simple but powerful message behind it that goes something like this:-

A woodcutter was trying and failing to saw down a tree.  A young man who was watching asked â€śWhat are you doing?”

“Are you blind?” the woodcutter replied. â€śI’m cutting down this tree.”

The young man was unabashed. â€śYou look exhausted! Take a break. Sharpen your saw.”

The woodcutter explained to the young man that he had been sawing for hours and did not have time to take a break.

The young man pushed back… â€śIf you sharpen the saw, you would cut down the tree much faster.”

The woodcutter said â€śI don’t have time to sharpen the saw. Don’t you see I’m too busy?”

And there lies the problem that is years old that is still applicable to our every day today.

We are busy busy busy ALL the time. It’s relentless.

But as we being productive with that time?

You’ll get to where you are going 10x faster.

SUMMARY

  • Freshening and changing up your Facebook Business Page Cover every month or whenever you have a promotion is good practice.
  • Get creative with some of the other options Facebook allow such as a SLIDESHOW or a VIDEO.
  • Add a description to your Facebook cover.
  • Make sure you have a good call to action set up with the blue button immediately below your cover image.
  • Sharpen the Saw every month in one area of your business with my free digital, social media and content marketing tips every week. Subscribe here to my YouTube Channel and I look forward to helping you grow your business online!

To your digital marketing & social media success!

P.S. Don’t forget to connect with me on Facebook every day for business building tips & inspiration to help make your day go just that little bit better!

How To Create A Facebook Content Plan For Any Small Business  

How To Create A Facebook Content Plan For Any Small Business  

How To Create A Facebook Content Plan For Any Small Business

Facebook is the #1 social media platform in the world for very good reason, it’s a hybrid of everything you need as a small business owner looking to leverage the vast advertising options and business tools that Facebook provides.

In return it just wants one simple thing.

GREAT ORIGINAL CONTENT THAT IT’S USERS LOVE! 

The more of that you create, and the better it gets viewed, received, liked, shared or commented on, the better.


Now Here Comes The Tricky Bit

Building your business & your brand on Facebook is NOT about you.

It's not about your business.

It's not about your services, products or latest offers.

It's about YOUR target audience (that just happens to BE on Facebook every day) and what THEY LIKE.


And Here's The Even Trickier Bit

The way in which most small business owners view Facebook is usually either:-

a. It's a complete waste of time.

b. There is no measurable ROI (return on investment) 


Here's The Ultimate Challenge Bit

How you build a Facebook page that actually IS about your target market AND is geared up to driving high quality leads and sales for your business is a balance that is very rarely achieved by small business owners without a LOT of testing and measuring, winning and failing until you find a unique blend of:-

a. A balance of content that resonates with your target audience that you know will DELIGHT them in some way day after day, week after week.

b. Plus a balance of being able to deliver strong Direct Response Marketing Calls To Action that actively engage people in either directly with your offers or by recommending you to friends and family from the bond you have successfully built with them over time.


So How Exactly Do You Do That?

#1. Be Original

When it comes to Facebook post ideas originality will always make you stand out and when you develop your own brand and style nothing can be more effective in attracting more eyeballs to your Facebook page, more readers to your content and be actively growing your Facebook business page all at the same time.

If you haven’t grasped Facebook pages for your business just yet, don’t worry there is a lot to learn but when you start thinking about it as part of your overall business strategy you’ll soon find it becomes fun and easy to do.

Running out of ideas or things to say on Facebook is a common fear that can really hold you back from starting your Facebook business page and then staying consistent with it.

The ones that stay consistent with it are usually the ones that grow their business via social media.

Here are some easy ways to make Facebook post ideas simple, easy and fun to do.


#2 Decide On Which Type Of Facebook Posts You Are Going To Focus On Creating 

**Remember these will be posts your target market will LIKE.

There are over 28 types of Facebook Post Ideas listed inside my free Social Media Posting Strategy Cheatsheet ranging from motivational quotes and text status updates to case studies and webinars and pretty much everything in between.

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"social media cheatsheet"

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If you are a solopreneur or small business owner one thing’s for certain you can’t do them all.

The best way to start getting more likes, shares and comments on your Facebook page updates is to narrow your focus and do some really well.

(If you also have an INSTRAGRAM account you’ll quickly notice the difference that a higher organic reach than Facebook gives you when it comes to feedback on your beautiful creations).

It’s better to do 2 brilliant focused updates per day than 10 random updates that will inevitably be of less quality or relevance and will potentially do you more harm than good.

Start by deciding on a mix of Facebook post ideas that you are going to create for example:-

  • Motivational quotes (shareable valuable content)
  • Engaging posts (asking questions, fill in the blanks, did you know facts etc)
  • Expert tips (custom made expert tips with your brand, image or logo)
  • Promotional offers (special offers, discounts and bundles for your products and services)
  • Blog content (your latest articles, plus old blog posts with recent Opt In Offers included)
  • Video content (Facebook Live videos, webinars or workshops)

Then commit to creating them in your brand and your style.


 #3 Make Them Original And On Brand 

You do not have to make all your Facebook post ideas “on brand” to be effective but  you will want to create everything with your styling, your branding, your face or your logo on somewhere.

Whether you use certain colours on your website or you use the same image you use on your Facebook profile you really want to put a little time and effort into creating Facebook post ideas that are totally unique.

The people who are standing out online right now are the ones using their own words as tips, quotes and though leadership style sayings.

Use CANVA.com to create Social Media updates like this for your business. Brand yourself as “the go-to expert in your niche” as the saying goes, how you do anything is how you do everything and to stand out online you need to take that extra step that others aren’t willing to do.


 #4. Divide Them Into Three Category Types,

Is It Useful?

Is It Engaging?

And Is There A Call To Action?

The smarter you get about using your own blogs, quotes and videos as your main content on Facebook and across all your social media platforms the easier it will be to create content that has multiple functions.

A video that becomes a podcast that becomes a blog is just one piece of original content re-purposed.

In the main there are only 3 types of content you need to focus on when you are creating your Facebook post ideas.

  1. Useful content like Podcasts, Blogs, Video Tips, Training, Tutorials, Webinars etc

  2. Engaging content such as Facebook Lives, asking questions and answering FAQ’s.

  3. Promotional / Calls to action such as special discounts, offers and Holiday specials.

How many Facebook page updates you do every day will depend on your time commitment and your niche but best practice for most Facebook business pages is typically 1-3 posts per day every day.

Consistency is king!

This is an overview of the types of Facebook post ideas to focus on with the “is it useful” content bucket being the most important.

Think about mixing up your Facebook post ideas to create a variety of updates like this:-

  • Monday – motivational quote + text status update + video tip

  • Tuesday – Blog post + expert tip + question

  • Wednesday – Personal update + call to action + free webinar / training 


 #4| Let A Top Brand Or Facebook Page Show You The Way

Find and follow some of the top Facebook pages in your niche as your page and study everything they do.

Facebook business pages allow you to do this in a simple way inside your page INSIGHTS and it can give you a great overview on how you are doing in terms of page likes, posts and engagement.

Engagement is what you after on your page and Facebook wants that for it’s end users too so it pays to pay attention to people who are extremely good at it!

(Hence my mentor for learning all about social media for business was indeed Sandi Krakowski – her engagement is insane!) 

If you are still sitting on the fence with Facebook business pages for your business and how many updates you should or should not be doing, what type of content gets the most engagement, whether or not you should grow your page likes one thing is for 100% certain, if Facebook business pages “didn’t work” not one of the these entrepreneurs or brands would be using them!

Not only does following other Facebook business pages give you an incredible insight into what others are doing by regularly visiting their pages and leaving comments can really boost your own brand awareness too.

To do this effectively post everything as your page not as an individual.


 #5| Look At Your Page Insights Every Week To Check What's Working

Every week look at your own page insights and make adjustments to your strategy.

If things are in the red focus on why that might be and work on that area of your business. One simple switch can make all the difference for example one switch I recently made was to ask more questions to increase engagement.

As you can see I am still working on growing my reach and increasing engagement (just like Sandi taught me).

  • Look at the content that gets the most engagement on the FB pages you watch and figure out why.
  • Is it original content?
  • Is it inspiring?
  • Is it a video?
  • Is it a certain design or colour?

Then ask yourself how you can do something like that for YOUR business?

* Word to the wise never just COPY what they do, it doesn’t work that way, what they are doing is being themselves and inspiring people in their own way.

For example Sandi uses religion a lot, if that isn’t you don’t bring it in to your business.

Or another example would be The Female Entrepreneur Association, which focuses on branding in Carrie’s inimitable style and delivering inspiring updates aimed at female entrepreneurs. If that isn’t your target market it’s not really going to help you build your audience or your business.


 #6 | Bonus Tip! 

When you set up FB pages to follow like this you can click on the page name from your insights and find out which were the to posts this week on any of the pages!.

This one was the top one this week for the Female Entrepreneur Association proving once again that positive messages are one of the reasons we ALL love Facebook whether you are an entrepreneur or not.

Compared to the doom and gloom of the Newspapers, TV News and everyday life Facebook is a breath of fresh air when you follow pages like this!

The key thing here is to “be on brand” as much as possible, stay on the positive and inspiring side of life and above all BE ORIGINAL which is easy when you just be yourself.


Summary

  • Plan your social media content for the week (or month) ahead. Be strategic with it.
  • Make your updates original, on brand and focus on engagement.
  • Divide everything you do into 3 content buckets, Useful, Engaging or a Call To Action.
  • Watch other Facebook pages as your page and study the insights. Learn from top influencers in your niche, invest in them, their programs and watch what they do.
  • *Also follow Facebook pages managed by top companies, such as Starbucks, Dove, Nike & Red Bull. See what's popular & integrate it into your page content mix. 
  • Every week make it a habit to tap into your Facebook page insights to see if you are making progress.

 


 

To your online marketing success!

 

 

 

 

 

 

 

 

 

Diane Cossie, Creative Online Marketing 

P.S. While you're here, why not download a copy of my Free Social Media Cheatsheet! It will help

"Free Social Media Cheatsheet"

 

How To Create A Motivational Quote For Facebook Using Canva

How To Create A Motivational Quote For Facebook Using Canva

How To Create A Motivational Quote For Facebook Using Canva

Whether you use Facebook as a user or as a business, motivational quotes still outperform most images for likes, comments & shares. We live in a world where the News fills us with dread, and we are constantly being bombarded with marketing messages, adverts, offers and the latest celebrity & politician’s shenanigans so when we scroll the Facebook Newsfeed every day we anticipate some kind of positivity please!

CANVA.com is a brilliant free online graphic designing tool that is simple to use and very effective at creating your own Motivational Quote of the Day for your Facebook profile or page.

Here’s how to create a motivational quote for Facebook using Canva.

 


Here’s Exactly How To Create A Motivational Quote For Facebook Using Canva

"how to create a motivational quote for Facebook"

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In this blog post I’m going to show you a Canva tutorial about creating a unique tip of the day or branded motivational quote for social media.

Running an online business can quickly become a daunting task when it comes to creating content and images as and when you need them.

Especially since social media came along and demanded fresh DAILY content too!

Yikes!

So what’s a solopreneur to do?

Outsource or learn a new skill.

No challenge there really, it had to be learn a new skill

 (because it will pay you back over and over again.)

And you could easily spend your entire monthly marketing budget outsourcing the task at Fiverr.com or buying royalty free images from Shutterstock.

Before Canva.com came along images were one of my BIGGEST challenges.

Even though I’m pretty good at art and interior design, creating what I thought would look good online with the tools available before Canva was not exactly easy.

Now I get great comments about my Instagram page and I don’t try to reinvent the wheel with every image I create.

I found that by creating a BRAND MOOD BOARD suddenly everything started to click into place and become easier and easier to do.

Plus the images started to look good too!

There is a video above, or follow the instructions below, either way, you'll soon be creating social media updates like a pro!


 

 Creating A Unique Quote, Tip, Word or Thought for the Day with my Canva Tutorial.

One of the benefits of using Canva is that it opens the doors to unleashing your inner creativity in multiple ways to help you do everything from designing your own logo, blog headers, flyers, Facebook ads, Twitter posts, Ebooks, PDF’s, social media updates, plus a ton of other tasks you would usually have to outsource to a graphic designer.

With that said, not everybody can do Canva in quite the same way as someone who has an artistic flair or “an eye” for an eye catching design when they see it.

It’s a bit like decorating a house or creating a garden, some people can just visualize everything and exactly how it is going to look and others can’t.

But I don’t want you to throw your arms up in the air and decide that you are just one of those people who simply cannot create anything at the first hurdle,

(I was firmly in the CAN’T visualize it camp when I started)

But I carried on & practiced creating images because having unique content is key to a successful online business.


It recently also became more rare than a few years ago …

In a recent article about Facebook stories from the BufferApp a problem scenario with regards to changes in Facebook’s user behaviour it high-lighted the following trend:-

The fuel that has fired Facebook’s extraordinary growth so far is user-generated content.

However, the sharing of original, user-generated content such as status’ and images declined 21% between mid-2015 and mid-2016. At the same time, sharing of news articles and other outside links increased, The Information, a tech news site, reported.

For Facebook, this is a big problem.

Many of its users are no longer creating their own content, instead they are sharing links and information from other websites.

So how do you set yourself apart from your competitors AND give Facebook more of what it wants AND build your brand all at the same time?


Canva Tutorial Part 1. Start With Thinking About What Serves Your Audience?

You should spend a little time planning ahead and writing notes about who your audience is on social media.

Are they likely to be small business owners?

Yoga fanatics?

Football fans?

Gardeners?

Or interior design lovers?

The more you can really think about who your ideal potential customers ARE the better.

Then you'll find it much easier to create content FOR them.


For example if you are in the health and fitness industry you might want to think about creating a motivational quote for the day to inspire people to keep up the good work.

"creative content club"

You want your audience to feel inspired by what you create for them every day.

Or you might want to create a Daily Tip or quick recipe idea on how to stay on track ..

Everyone loves a feel good way to start their day, which is we all love Facebook, Instagram and Pinterest!

The vast majority of Facebook users share other people’s content.

Your goal as an entrepreneur is to become is the CREATOR of something unique to you, your business and your brand that people WANT to share on Facebook.

The difference may seem subtle (ie you are sharing great content) BUT the difference to your brand and your business will be immeasurable.

If you are planning on inspiring other people, building your brand and deciding on your “voice” within your online marketing mix then these simple, quick and easy to create daily updates are super simple with Canva.


Canva Tutorial Part 2. Next Decide On Your Branding

If you are brand new to your business and you are putting your branding together with all the great advice out there nowadays, lucky you!

To make it all just that little bit easier, a great place to start is by creating a BRAND MOOD BOARD.

Once you have your colours, fonts, brand keywords, textures and style nailed, everything you design will look more professional and “pulled together.”

Start by choosing 3 colours and think of at least one texture, you can find out more about branding your business by reading my recent post about brand mood boards by clicking here.

And if you are using Instagram, extra bonus tip is to use wording on a white background because they really “pop” and stand out like this …

For a fantastic example of putting all of this into action be sure to follow Foundr magazine, their blend of content & updates is fabulous!

 


Canva Tutorial Part 3. Decide On Your Royalty Free Image Sources And Bookmark Them

I happen to LOVE Bigstockphoto for images, I think their selection is excellent and they have a flexible reasonably priced Credit plan to buy images as and when you need them.

Another great resource is within Canva itself at an incredibly low priced $1.00 per image or choose from an abundance of free ones on offer there too.

Two of the best free image resources online are:-

  1. PIXABAY
  2. UNSPLASH


*Bonus tip! 

Use the filter options in CANVA to make use of images you love more than once by changing their colour ..

One like this one …

 

Became … this when I used one of the filter options in CANVA & started planning my branding in more detail

 


Canva Tutorial Part 4. Find Inspiration Everywhere!

Start A PINTEREST board for Motivational Quotes and start collecting.

Use Pinterest to search for terms like:-

Motivational quotes about life

Empowering quotes

Success mindset quotes

Fitness quotes

Inspirational quotes

Female entrepreneur quotes

Oprah quotes

The list is endless.


Then:-

Pick up a book from your bookshelf and find something inspiring to share from it.

Or think of something you’ve said to a friend, family member or client that they found helpful

The more gold nuggets you seek out the easier they are to find.

After several years now of regurgitating “famous quotes” it’s the uniquely created ones with words of your own that will ultimately help you stand out.

It’s a very strange feeling “bigging up yourself” I say feel the fear and do it anyway because you have to become your number one cheerleader so that you can lead and inspire others and help them turn their can’ts into their cans and their drams into plans.

[click_to_tweet tweet="As the Managing Director or CEO of your company it's up to YOU to be out there building your brand" quote="As the Managing Director or CEO of your company it's up to YOU to be out there building your brand" theme="style3"]

Tweet that! 

IF IT IS TO BE IT IS UP TO ME

You’ll find everything to do with images so much easier the more you do of them.

And when you decide on YOUR BRANDING it will all become 100% clear how to create everything in your business so that you develop a style all of your own.


Summary

  1. Spend a little time really thinking about how you can create something unique for your audience.
  2. Sharing tons of “other people’s stuff” as your entire social media strategy is not going to get you where you want to be.
  3. A daily tip, thought, prayer, affirmation or quote is an easy way to get started creating unique branded content for your business.
  4. CANVA is an online place where I typically spend part of my every working day.
  5. Creating new content every day gives you an arsenal of updates when it’s time to go on vacation
  6. For more Canva tutorials & everything to do with effective content marketing, check out the Project Lifestyle Club today!

 

To your online marketing success!

 

 

 

 

 

 

 

 

 

Diane Cossie, Creative Online Marketing 

3 Social Media Mistakes Small Business Owners Should Avoid

3 Social Media Mistakes Small Business Owners Should Avoid

The 3 Biggest Mistakes Most Small Business Owners Make With Social Media

As small business owners we are busy with a captial “B” and likely to be making these 3 simple social media mistakes without even realizing it. Here’s what they are and more importantly how to fix them.

Do you suffer from the “What to post, When & With What?” issue?

It might be tripping you up with your  Social Media efforts.

Creating fresh content every day for our businesses is hard.

As a small business owner or entrepreneur, you probably don’t have a marketing team brainstorming and creating your content for you, or holding regular marketing meetings to assess what’s working and what isn’t.

Chances are if you are running a side-hustle, or just starting up your business, you will be responsible for everything and everyone in your business.

That means you need to be the Managing Director or CEO, sales & marketing department,

branding and admin, book keeper and accountant, content and product creator

and you’ll  answer the telephone and keep your clients happy all at the same time.

It’s a bit like juggling plates.

Once you have one spinning beautifully another ones starts to wobble a bit, and one or two usually end up smashed on the floor every now and again, as everything gets on top of you.

And you simply run out of hours in the day.

And that can create those awful feelings of doom and despair.

When everything seems overwhelming, and you start to feel stressed out and totally lost.

So I’m guessing the last thing you need to hear is that you also need to be your social media manager right?

Want some help?

Great .. then read on.

 


Biggest Mistake #1 Is Lack Of Consistency

You will start out posting frequently.

When everything is free-flowing and easy to do.

But suddenly all those content ideas start drying up, nobody seems to be seeing your content, let alone liking, commenting, or sharing it.

And those little self-doubts and worries in your head become giant monsters that start telling you

“you are just not good at this, give up!”

The stop – start approach doesn’t work.

Because you just haven’t given it enough time.

The only way you will ever “find your groove” as I call on social media is to start and don’t stop.

It might sound radical but it works!

I started in 2012 and haven’t stopped.

The good news is that I’ve found some pretty darn nifty tools and resources along the way that have saved me hours every week.

(You can find out more about how I manage social media, the tools I recommend plus all sorts of short-cuts, tips & strategies as a member of The Project Lifestyle Club.) 


Biggest Mistake #2 Lack Of Variety Of Post Types

 You can choose whether to believe me or not but simple text status updates still work.

Yes, I know video is all the rage. But once you have consumed a few dozen funny cat or dog videos, a dozen or more Kids on “Your Country” Has Talent videos, suddenly that hilarious Polar Bear falling over video or woman sitting in her car with a Star Wars mask on all start to wear a little bit thin, I don’t know about you but surely there is more to life than that!

Variety is the spice of life.

And small business Facebook pages can easily make people hit the hide post button.

(it’s the Facebook version of snooze)

If your updates don’t catch the eye, or tug at the heart, or make someone’s day, in quite the same way as someone bungee jumping of a bridge that’s over 1,000 feet in the air, it's game over. Mix it up with variety of posts.

And be as unique and useful as possible to stand out.

You don’t have to stray too far out of your niche or be ridiculous.

You just have to create amazing stand-out thought provoking content.

Or something that makes people smile, feel good.

Or think “I didn’t know that” or “I’ll try that!”


Biggest Mistake #3  Too Much Of All About You & Not Enough About Them

Hands up if you are guilty of posting your new or latest product on your Facebook page?

Followed by another one

and another one

and another one!

Here’s an example from one of my client’s competitors. which is Zedbox on Facebook.

Their website and product is fantastic.

But with Facebook they are doing what most small business owners do on Facebook and share images of what they sell.

There’s nothing wrong with that unless that’s ALL you do:-

It’s the equivalent of talking about me, me, me & me again.

Now Compare It To One Of The Facebook Pages I Managed For My Client And You’ll See The Difference Immediately

On the IHUS Facebook page we share information about the products and services, but we also find and share information and images about other things that target audience might be interested in, including some behind the scenes photos of the IHUS team on a charity bike ride.

Which page would you be most likely to follow?

The best way to create social updates is to create them for what might be interesting to your audience.

Not just your latest this or your latest that.

It’s the OPPOSITE of what we tend to do on our personal profile and that makes it pretty alien territory for new small business Facebook page owners.

You, my friend you have to think about your Facebook business page like a living magazine.

I call it unleashing the Miranda Priestley in you.

If you want to learn more about thinking differently when it comes to creating content for your business grab yourself a copy of my Blog Planning Kit. I've included How To Make An Editorial Calendar for your business with it, plus video tutorials that walk you through the whole thing so you don't have to sit there looking to "fill in the blanks" all by yourself.


 Bonus Tip! 

Why Facebook Zero Is Actually A Reflection Of Your Facebook Business Pages 

The Facebook algorithm change in 2018 has got a lot of small business owners in a total flap.

With the organic reach on Facebook potentially going down to what some people are calling Facebook Zero.

But before you get on your high horse about it, let’s think about it from Facebook’s perspective.

Facebook is my out and out favourite social media platform.

The amount of tools and potential reach it provides you as a small business owner today for free is incredible.

In the days of global reach you have immense opportunity to leverage everything Facebook has created.

And it’s happy to let you do so, via it’s advertising options.

But you also have increased competition.

And if you thought your niche was as yet untouched, do a few Google searches and you’ll be literally shocked at what you’ll find.

Social media is a much more mature platform nowadays and it isn’t going to go away anytime soon.

But trying to take in all social media platforms at once is like trying to drink water from a fire-hydrant.

A quick update here or there, sent out to all social media platforms in a blast like fashion simply isn’t going to cut it any more.

We are all becoming slightly immune to the same old quotes, we’ve all seen too many of them

 (unless you are completely new to Facebook that is).

So when something fresh and original comes our way that sounds smart, is not too “salesy” and is actually useful, we are all ears and eyes.

If Facebook recently uncovered that it’s users were not paying any attention to Facebook pages in their Newsfeeds, that is a reflection of US not them.

It’s a pull your socks up, take notice and do something about it notice in giant red letters.

So what’s the solution?

Treat Facebook marketing with the utmost respect,

Be as original and useful to your audience as possible and it will serve you well.


Summary

  1. Biggest mistake number one is lack of consistency. Start and don’t stop.
  2. Second biggest mistake is lack of variety in your post types.
  3. Third biggest mistake is too much about you and not enough about them.
  4.  Take a short-cut to a strong blogging business plan with my Blog Planning Kit. it will help!
  5. If you want a sure-fire way to creating a Facebook Marketing Plan for your business, check out the Social Media Training Session inside the Project Lifestyle Club

To your online marketing success!

Diane Cossie