How To Create A Facebook Content Plan For Any Small Business
Facebook is the #1 social media platform in the world for very good reason, it’s a hybrid of everything you need as a small business owner looking to leverage the vast advertising options and business tools that Facebook provides.
In return it just wants one simple thing.
GREAT ORIGINAL CONTENT THAT IT’S USERS LOVE!
The more of that you create, and the better it gets viewed, received, liked, shared or commented on, the better.
Now Here Comes The Tricky Bit
Building your business & your brand on Facebook is NOT about you.
It's not about your business.
It's not about your services, products or latest offers.
It's about YOUR target audience (that just happens to BE on Facebook every day) and what THEY LIKE.
And Here's The Even Trickier Bit
The way in which most small business owners view Facebook is usually either:-
a. It's a complete waste of time.
b. There is no measurable ROI (return on investment)
Here's The Ultimate Challenge Bit
How you build a Facebook page that actually IS about your target market AND is geared up to driving high quality leads and sales for your business is a balance that is very rarely achieved by small business owners without a LOT of testing and measuring, winning and failing until you find a unique blend of:-
a. A balance of content that resonates with your target audience that you know will DELIGHT them in some way day after day, week after week.
b. Plus a balance of being able to deliver strong Direct Response Marketing Calls To Action that actively engage people in either directly with your offers or by recommending you to friends and family from the bond you have successfully built with them over time.
So How Exactly Do You Do That?
#1. Be Original
When it comes to Facebook post ideasoriginality will always make you stand out and when you develop your own brandand stylenothing can be more effective in attracting more eyeballs to your Facebook page, more readers to your content and be actively growing your Facebook business page all at the same time.
If you haven’t grasped Facebook pages for your business just yet, don’t worry there is a lot to learn but when you start thinking about it as part of your overall business strategy you’ll soon find it becomes fun and easy to do.
Running out of ideas or things to say on Facebook is a common fear that can really hold you back from starting your Facebook business page and then staying consistent with it.
The ones that stay consistent with it are usually the ones that grow their business via social media.
Here are some easy ways to make Facebook post ideas simple, easy and fun to do.
#2 Decide On Which Type Of Facebook Posts You Are Going To Focus On Creating
**Remember these will be posts your target market will LIKE.
There are over 28 types of Facebook Post Ideas listed inside my freeSocial Media Posting Strategy Cheatsheet ranging from motivational quotes and text status updates to case studies and webinars and pretty much everything in between.
If you are a solopreneur or small business owner one thing’s for certain you can’t do them all.
The best way to start getting more likes, shares and comments on your Facebook page updates is to narrow your focus and do some really well.
(If you also have an INSTRAGRAM account you’ll quickly notice the difference that a higher organic reach than Facebook gives you when it comes to feedback on your beautiful creations).
It’s better to do 2 brilliant focused updates per daythan 10 random updates that will inevitably be of less quality or relevance and will potentially do you more harm than good.
Start by deciding on a mix of Facebook post ideas that you are going to create for example:-
Motivational quotes (shareable valuable content)
Engaging posts (asking questions, fill in the blanks, did you know facts etc)
Expert tips (custom made expert tips with your brand, image or logo)
Promotional offers (special offers, discounts and bundles for your products and services)
Blog content (your latest articles, plus old blog posts with recent Opt In Offers included)
Video content (Facebook Live videos, webinars or workshops)
Then commit to creating them in your brand and your style.
#3 Make Them Original And On Brand
You do not have to make all your Facebook post ideas “on brand” to be effective but you will want to create everything with your styling, your branding, your face or your logo on somewhere.
Whether you use certain colours on your website or you use the same image you use on your Facebook profile you really want to put a little time and effort into creating Facebook post ideas that are totally unique.
The people who are standing out online right now are the ones using their own words as tips, quotes and though leadership style sayings.
Use CANVA.com to create Social Media updates like this for your business. Brand yourself as “the go-to expert in your niche” as the saying goes, how you do anything is how you do everything and to stand out online you need to take that extra step that others aren’t willing to do.
#4. Divide Them Into Three Category Types,
Is It Useful?
Is It Engaging?
And Is There A Call To Action?
The smarter you get about using your own blogs, quotes and videos as your main content on Facebook and across all your social media platforms the easier it will be to create content that has multiple functions.
A video that becomes a podcast that becomes a blog is just one piece of original content re-purposed.
In the main there are only 3 types of content you need to focus on when you are creating your Facebook post ideas.
Useful content like Podcasts, Blogs, Video Tips, Training, Tutorials, Webinars etc
Engaging content such as Facebook Lives, asking questions and answering FAQ’s.
Promotional / Calls to action such as special discounts, offers and Holiday specials.
How many Facebook page updates you do every day will depend on your time commitment and your niche but best practice for most Facebook business pages is typically 1-3 posts per day every day.
Consistency is king!
This is an overview of the types of Facebook post ideas to focus on with the “is it useful” content bucket being the most important.
Think about mixing up your Facebook post ideas to create a variety of updates like this:-
Monday – motivational quote + text status update + video tip
Tuesday – Blog post + expert tip + question
Wednesday – Personal update + call to action + free webinar / training
#4| Let A Top Brand Or Facebook Page Show You The Way
Find and follow some of the top Facebook pages in your niche as your page and study everything they do.
Facebook business pages allow you to do this in a simple way inside your page INSIGHTS and it can give you a great overview on how you are doing in terms of page likes, posts and engagement.
Engagement is what you after on your page and Facebook wants that for it’s end users too so it pays to pay attention to people who are extremely good at it!
(Hence my mentor for learning all about social media for business was indeed Sandi Krakowski – her engagement is insane!)
If you are still sitting on the fence with Facebook business pages for your business and how many updates you should or should not be doing, what type of content gets the most engagement, whether or not you should grow your page likes one thing is for 100% certain, if Facebook business pages “didn’t work” not one of the these entrepreneurs or brands would be using them!
Not only does following other Facebook business pages give you an incredible insight into what others are doing by regularly visiting their pages and leaving comments can really boost your own brand awareness too.
To do this effectively post everything as your page not as an individual.
#5| Look At Your Page Insights Every Week To Check What's Working
Every week look at your own page insights and make adjustments to your strategy.
If things are in the red focus on why that might be and work on that area of your business. One simple switch can make all the difference for example one switch I recently made was to ask more questions to increase engagement.
As you can see I am still working on growing my reach and increasing engagement (just like Sandi taught me).
Look at the content that gets the most engagement on the FB pages you watch and figure out why.
Is it original content?
Is it inspiring?
Is it a video?
Is it a certain design or colour?
Then ask yourself how you can do something like that for YOUR business?
* Word to the wise never just COPY what they do, it doesn’t work that way, what they are doing is being themselves and inspiring people in their own way.
For example Sandi uses religion a lot, if that isn’t you don’t bring it in to your business.
Or another example would be The Female Entrepreneur Association, which focuses on branding in Carrie’s inimitable style and delivering inspiring updates aimed at female entrepreneurs. If that isn’t your target market it’s not really going to help you build your audience or your business.
#6 | Bonus Tip!
When you set up FB pages to follow like this you can click on the page name from your insights and find out which were the to posts this week on any of the pages!.
This one was the top one this week for the Female Entrepreneur Association proving once again that positive messages are one of the reasons we ALL love Facebook whether you are an entrepreneur or not.
Compared to the doom and gloom of the Newspapers, TV News and everyday life Facebook is a breath of fresh air when you follow pages like this!
The key thing here is to“be on brand” as much as possible, stay on the positive and inspiring side of life and above all BE ORIGINAL which is easy when you just be yourself.
Plan your social media content for the week (or month) ahead. Be strategic with it.
Make your updates original, on brandand focus on engagement.
Divide everything you do into 3 content buckets, Useful, Engaging or a Call To Action.
Watch other Facebook pages as your page and study the insights. Learn from top influencers in your niche, invest in them, their programs and watch what they do.
*Also follow Facebook pages managed by top companies, such as Starbucks, Dove, Nike & Red Bull. See what's popular & integrate it into your page content mix.
Every week make it a habit to tap into your Facebook page insights to see if you are making progress.
5 Pinterest Marketing Tips For Driving More Traffic To Your Website
Pinterest marketing should be something you “do” for your business as part of your marketing mix because it’s potential to drive traffic to your website is HUGE!
[click_to_tweet tweet=”More than 70% of people use Pinterest to get inspiration on what to buy (compared to just 17% on Facebook). Source: Bizrate” quote=”More than 70% of people use Pinterest to get inspiration on what to buy (compared to just 17% on Facebook). Source: Bizrate” theme=”style4″]
When I first discovered Pinterest I couldn’t believe it’s brilliance in terms of an end user (I mean who doesn’t love collecting outfits & décor ideas or creating virtual Vision Boards right?)
Since discovering Pinterest I have found it incredibly useful as inspiration for content ideas and to find ideas for social media updates.
But I was still oblivious to it’s amazing potential to drive perpetual traffic to my websites until one of the blog posts I created for Contemporary Log Living started showing Pinterest shares in the thousands.
This article has over 29,000 Pinterest Shares and counting!
Suddenly I wanted to know everything I could to develop a Pinterest Marketing strategy for my business ventures and for my clients.
Pinterest takes time to work (like a search engine) and there is a TON of preparation work to create a solid foundation but when you start to build momentum with Pinterest it will reward you with perpetual traffic over and over again.
If you are looking for a new traffic source for your business in 2019 and beyond here’s 5 quick-start Pinterest marketing tips to help you get started.
Tip #1 : Get Good At Giving People What They Are Looking For
Pinterest recently posted from their Newsroom that it is now helping 250 million people find inspiration. Pinterest describes itself as a VISUAL DISCOVERY ENGINE and that's a lovely way to introduce it's unique combination of search engine capabilities (like Google) with ideas & inspiration in visual content.
Imagine you have a Facebook or Instagram page aimed at female entrepreneurs and you are looking to inspire them with an empowering quote. You might start searching on Google images where you will find a lot of popular empowering quotes for women.
You can also see sub-categories of the search term above the images such as "empowerment" and "self-motivation."
Now wouldn't it be a great idea if you could save the images you want to use to a digital Pinboard ....
Well, that's EXACTLY what Pinterest lets you do!
You can create a free account, create a board called Empowering Quotes for Women and start saving all your searches to that board.
How handy-dandy is that!
But it gets better ...
If you enter the same keyword phrase into Pinterest you will see all the empowering quotes other people have already pinned and you can start saving them to your new board too!
**Tip! Make a note of the sub-categories on Pinterest for all your keywords (and blog posts) for popular searches in the future.
With 2 million people posting to Pinterest every day (source Hootsuite) and an incredible total of 100 BILLION pins in total now hosted on Pinterest it makes complete sense to think about how you as a small business owner can make use of it for your business doesn't it?
So let's dive in a little deeper shall we?
Tip #2 : Convert Or Set Your Pinterest Account As A Business Account
Fill in your business name and website, then select a business type
Click Create account
If you get stuck Pinterest have some great help available which you can access by clicking here.
Tip #3 : Make Use Of Keywords In Your Profile And Verify Your Website
With Pinterest being a visual search engine, it's all about the keywords.
So think very much like you would with your LinkedIN profile when it comes to your Pinterest profile.
Scatter keyword terms and phrases that people are searching for in your bio and verify your website.
If you have a WordPress website this process is made super-easy with a great little WordPress plug-in called Verify Ownership
Check your Pinterest statistics every month to make sure you are making progress and bring a smile to your face when you check your Google Analytics and see that Pinterest traffic source grow and grow over time.
Don't expect overnight miracles here, just like with Google search engine traffic takes time.
Tip #4 : Create Compelling Board Descriptions
I hope you are now feeling really suited & booted about your new Pinterest business account ownership because treating Pinterest with the respect it deserves will repay you from now on time after time after time IF you do a few smart things to help you grow your following and create boards pins that attract plenty of attention.
Pinterest is an online space for people who love to PLAN things.
It might be a new diet or exercise plan, a new outfit or make-up tip, or a product or service they want to try in the future.
It's a place where people dream big and feel inspired and it's also one of the best places online to see what people are intending to spend money on.
So use Pinterest to SHARE ideas & inspiration about your products and services by creating a BOARD all about you and your business and PIN regularly to it.
With Contemporary Log Living we are planning on using Pinterest a LOT in 2019 so we've created a board for the website and made sure the description is a friendly one.
**Note that hashtags are GREAT for Pinterest too!
If you have been on Pinterest for a while as a user, spend some time writing descriptions for your boards and include some hashtags to help your boards get found on Pinterest.
Tip #5 : Post Your Own Content And Write Good Pin Descriptions
I know I did but I was perplexed by things like how to make a video the size of the Facebook page cover, what to put in it and what to make it with so when I finally accomplished the task I thought it might be useful to others.
I conquered the task with the brilliant video editing softwareANIMOTO.
I have been using Animoto for quite some time but when I found out how easy it to use their new ANIMOTO for short marketing videos I quickly found a way to make a great little video for both my You Tube Trailer and with a few edits my Facebook business pagethat I absolutely love up and running in less than half an hour.
Step 1. Start With A Storyboard In Mind & Select Your Content
In an ideal world you want your Facebook Business page video to tell the story of your page visually in less than 90 seconds.
Just like every great editing task like that you’ll probably start with too much and then edit it done for sharpness and clarity.
If you are anything like me, you’ve already got a TON of images lurking in your downloads and documents that will be perfect for your Facebook Video Cover or you can simply create new ones with our favourite graphic designing tool CANVA.COM
ANIMOTO will tell you how long your video will be overall as you add text, images and video on the storyboard.
As you can see I have 11 x images, 2 short live videos and a logo at the end which total a Storyboard of 1 minute 17 seconds (less than the 90 seconds allowed).
So your first task is to find 10 images that you want to include in your storyboard plus your logo for the end of the video if that is applicable for you and your brand.
*BONUS tip!* Find a royalty free image that has the Facebook “LIKE” button on or something to prompt the page like (which you are going to include in your Facebook Video Cover text overlays)
*SUPER BONUS tip!” Use 2 -3 video clips of yourself doing your “thing.” Animoto allows you to crop the video length to suit the overall length of your video.
Don’t be overly promotional with your video, it’s a “scene setter” for the type of content your page will be generating on a regular basis going forward.
Step 2. Upload Your Content Then Drag & Drop Into Blocks To Create Your Facebook Video Cover
Animoto currently allows you to add certain types of content in “blocks” they provide. These are the blocks of content that will feature your images, video and logo.
Select the best block for your choice of content and upload.
If you hover over your image block you will see a “SEE MORE” option under each block of content. This allows you to add TEXT and resize the image as required.
Select the “T” option to add your text.
The top line of the text will automatically be bigger than the second line (like a headline and sub headline) but you can easily resize either to fit the frame as required.
*Super important tips!
Use the MARKETING VIDEO creation option within ANIMOTO not the standard create video as only the marketing video will allow you to centre the text. This will be very important when your video goes to Facebook as your Facebook video cover because Facebook will resize it and you will not see any text if it is too high or too low.
*Use the enhance legibility option for text that will be easily read.
This will automatically add a transparent black background to white writing. This is very important to tell your story visually in words as most people will watch the video without sound. Statistics show that 85% of all videos on Facebook are watched without the sound on.
Step 3. Crop Your Video To Act As A Mini Trailer For Your Content
Creating mini trailers for your products and services, eclasses and content is a great habit to get into and allows you to put more visual content on social media in short snippets that people tend to like right now. Upload 2-3 of your mini videos to ANIMOTO and then hit the SEE MORE feature to start editing the video clip.
Then select the SCISSORS icon to cut the video to the right length.
For best effect think of a “cliff hanger effect” of saying just enough but in a slightly intriguing way.
Making sure people can see and hear you is a great way of connecting with people and demonstrate that your Facebook page is going to be delivering valuable content to your FB page followers.
Step 4. Content You May Want To Include In Your Facebook Video Cover
Your Facebook Video Cover is an ideal way to introduce what your Facebook page is all about.
Add to your video:-
Who you are (I’m _____)
What your brand is (I’m _____ and I’m the founder / author / creator of __________)
What you are going to be sharing with your audience (I’m going to teach you _________)
How often they can expect fresh new content from you.
Reiterate what your FB page and brand is all about. (benefit driven)
A Facebook “LIKE” image to ask for the page LIKE.
Add in a unique piece of content that is totally yours and yours only. (eg a method / formula)
Reiterate your uniqueness with benefit driven images & text.
Big up yourself a little bit (this is your chance to shine).
Ask for the page LIKE & add your website URL.
Remember this is something you need to be dedicated to fulfilling as part of building your brand and your business online. It takes commitment to keep a Facebook page flowing each and every day.
How To Create A Facebook Page Video Cover (How To Tutorial) Step 5. Bonus Tip! Adding Music
ANIMOTO has quite a library of music to add to your video and by pure chance the one that was pre-selected to my Facebook Video Cover was exactly as I would have wanted. But you can easily select a different tune by selecting the MUSIC ICON on the left hand side of the video editing area.
If you want a great resource for royalty free music to select from head over to AUDIO JUNGLE
It’s where you will find a massive choice of jingles, sound effects, intros and outros for all your video making.
When your video is ready, simply use the PREVIEW VIDEO option followed by the PRODUCE OPTION when you have completed your project. You will then be able to download it to desktop and then upload it as your new Facebook Video Cover.
Plan out your storyboard to tell “the story of your page”, who you are, what you will be sharing and what value your page will be bringing to your followers every week.
Use 2-3 short live video snippets to make your video “real” and about you and your brand. It will bring the whole thing to life.
Upload a mixture of images, videos and your logo to the editing area and put them in order to “tell your story.”
Make your video short, concise and engaging.
Ask for the page LIKE in a subtle way and use the MARKETING VIDEO option from ANIMOTO to centre your text. Your video must tell your story in words as most people will watch it without audio.
How To Get Followers On Twitter (Best Way Guaranteed)
Free Social Media Training Tip For Small Business Owners
How to get followers on Twitter? How to use Twitter for small business and how to get more followers on Twitter are the two most frequently asked questions I get from local small business owners to me and entrepreneurs who book my popular free consultations in the Shropshire area of the UK.
It seems Twitter still holds a fascination for most small business owners today when it comes to increasing their reach, making great connections, building their network and building their brand using social media.
Twitter is still the best platform in the social media space for PR, News and the ability to use the @mention feature that can literally put you in front of anyone on a daily basis.
It’s also a conversation tool preferred by celebrities who can simply share an update directly from their smart phone making it immensely personal and cutting edge.
Twitter is still the #1 tool on the web for the latest News from around the world and it’s still a brilliant social media platform for small business owners and entrepreneurs who use it effectively to get more targeted followers on Twitter.
[click_to_tweet tweet=”Twitter is still the #1 tool on the web for the latest News from around the world” quote=”Twitter is still the #1 tool on the web for the latest News from around the world” theme=”style1″]
1. Start By Finding The Top Influencers In Your Niche
If you have been in your niche for a few years, the chances are you will know quite a few of the top influencers but I guarantee you will not know them all.
The easiest way to find out who the top influencers are in your niche is to use:-
This brilliant site will help you in many ways but for now let’s focus on how to get followers on Twitter with the emphasis on QUALITY over quantity. You ideally need to attract like minded followers and especially active followers to help establish good connections and build your network.
Enter a keyword or search term in the top right hand side of the page.
*NB make a note of all the related topics that show up in the RELATED TOPICS area directly beneath the search box for future use and to use to cross reference other influencers
2. Next Select The Influencers Tab
To find the top influencers in your niche select the INFLUENCERS tab from the menu and start following any of the influencers you are not already following.
Start by following 10 per day until you have followed all of the ones you resonate with.
This is the easiest way to start following the right connections and learning from people who are at the top of their game in your niche.
One of the benefits of social media is that you can literally see and follow everything top people in your niche "do" so that you can start to piece together your own social media strategy for your business by following a great example and then making it your own.
The focus is on connections and growing your network.
3. Daily Activities On A Consistent Basis Is The #1 Best Way Get More Followers On Twitter
The best way to grow your Twitter following and get more Twitter followers is to do something every day.
Twitter is going to restrict you on how many people you can follow each day but by following 20 -30 like-minded people every day you can build your following by 1,000 new followers a month.
I personally follow the original Twitter etiquette of if someone follows you, then follow back (with the obvious exceptions of weird, odd, naked or psycho looking Twitter profiles) but I certainly would recommend that Twitter is all about connectivity so connect!
Other daily activities you should be focused on making part of your daily networking routine include:-
Follow 10 influencer Twitter accounts.
Like 10 Tweets on Twitter every day.
Review and respond to all messages, comments and direct messages (where appropriate)
Actively seek out great content to share.
Recommend people using the #FF or #FollowFriday Twitter trend.
Thank people for RT's, mentions or shares.
Study and make note of which hashtags are used most often by people in your niche.
If you are growing a network locally search by location to connect with people in your local network too.
Post great original content.
Use the @mention function to attract influencers attention to something you shared that may mention them in a positive way or quote them. An RT from one of them can be very influential to you too.
4. The Best Tip I've Ever Seen About How To Get More Followers On Twitter
Obviously people are not going to follow you back if you never post anything or if what you post is not attractive to your ideal clients, customers or potential connections but in general one of the best tips I've ever used for building a Twitter following is to:-
Follow at least 20-30 people today who are already following one of the top influencers in your niche.
For example one of the stand out heroine's in my niche is the beautiful and very talented Ali Brown.
I've been following her for years but the principle is the same in any niche.
Go to your top influencers Twitter profile.
Select the "Followers" tab.
Carefully start adding 20-30 people from the Followers of your top influencers Twitter profile.
For best results go to each profile and make sure they are active on Twitter.
Chances are they will follow you back (which is where your social media strategy comes into play.)
5. Bonus Tip!
If you use Hootsuite to manage Twitter (and if you don't use it yet, you should, it's brilliant!).
You can create a Twitter List for all your top influencers within your Twitter account.
Then simply add a new stream to your Hootsuite dashboard for all the updates from your top influencers list and voila you have a handy way to follow what they are all doing on a day to day basis to grow their Twitter fan base and their brand.
Summary On How To Get More Followers On Twitter
Growing your Twitter following the right way is a daily essential task as you grow your social media presence.
Twitter will restrict how many people you can add every day as an anti-spam measure. (Good on you Twitter!)
How To Create A Motivational Quote For Facebook Using Canva
Whether you use Facebook as a user or as a business, motivational quotes still outperform most images for likes, comments & shares. We live in a world where the News fills us with dread, and we are constantly being bombarded with marketing messages, adverts, offers and the latest celebrity & politician’s shenanigans so when we scroll the Facebook Newsfeed every day we anticipate some kind of positivity please!
CANVA.com is a brilliant free online graphic designing tool that is simple to use and very effective at creating your own Motivational Quote of the Day for your Facebook profile or page.
Here’s how to create a motivational quote for Facebook using Canva.
In this blog post I’m going to show you a Canva tutorial about creating a unique tip of the day or branded motivational quote for social media.
Running an online business can quickly become a daunting task when it comes to creating content and images as and when you need them.
Especially since social media came along and demanded fresh DAILY content too!
So what’s a solopreneur to do?
Outsource or learn a new skill.
No challenge there really, it had to be learn a new skill
(because it will pay you back over and over again.)
And you could easily spend your entire monthly marketing budget outsourcing the task at Fiverr.com or buying royalty free images from Shutterstock.
Before Canva.com came along images were one of my BIGGEST challenges.
Even though I’m pretty good at art and interior design, creating what I thought would look good online with the tools available before Canva was not exactly easy.
Now I get great comments about my Instagram page and I don’t try to reinvent the wheel with every image I create.
I found that by creating a BRAND MOOD BOARD suddenly everything started to click into place and become easier and easier to do.
Plus the images started to look good too!
There is a video above, or follow the instructions below, either way, you'll soon be creating social media updates like a pro!
Creating A Unique Quote, Tip, Word or Thought for the Day with my Canva Tutorial.
One of the benefits of using Canva is that it opens the doors to unleashing your inner creativity in multiple ways to help you do everything from designing your own logo, blog headers, flyers, Facebook ads, Twitter posts, Ebooks, PDF’s, social media updates, plus a ton of other tasks you would usually have to outsource to a graphic designer.
With that said, not everybody can do Canva in quite the same way as someone who has an artistic flair or “an eye” for an eye catching design when they see it.
It’s a bit like decorating a house or creating a garden, some people can just visualize everything and exactly how it is going to look and others can’t.
But I don’t want you to throw your arms up in the air and decide that you are just one of those people who simply cannot create anything at the first hurdle,
(I was firmly in the CAN’T visualize it camp when I started)
But I carried on & practiced creating images because having unique content is key to a successful online business.
It recently also became more rare than a few years ago …
In a recent article about Facebook stories from the BufferApp a problem scenario with regards to changes in Facebook’s user behaviour it high-lighted the following trend:-
The fuel that has fired Facebook’s extraordinary growth so far is user-generated content.
However, the sharing of original, user-generated content such as status’ and images declined 21% between mid-2015 and mid-2016. At the same time, sharing of news articles and other outside links increased, The Information, a tech news site, reported.
For Facebook, this is a big problem.
Many of its users are no longer creating their own content, instead they are sharing links and information from other websites.
So how do you set yourself apart from your competitors AND give Facebook more of what it wants AND build your brand all at the same time?
Canva Tutorial Part 1. Start With Thinking About What Serves Your Audience?
You should spend a little time planning ahead and writing notes about who your audience is on social media.
Are they likely to be small business owners?
Or interior design lovers?
The more you can really think about who your ideal potential customers ARE the better.
Then you'll find it much easier to create content FOR them.
For example if you are in the health and fitness industry you might want to think about creating a motivational quote for the day to inspire people to keep up the good work.
You want your audience to feel inspired by what you create for them every day.
Or you might want to create a Daily Tip or quick recipe idea on how to stay on track ..
Everyone loves a feel good way to start their day, which is we all love Facebook, Instagram and Pinterest!
The vast majority of Facebook users share other people’s content.
Your goal as an entrepreneur is to become is the CREATOR of something unique to you, your business and your brand that people WANT to share on Facebook.
The difference may seem subtle (ie you are sharing great content) BUT the difference to your brand and your business will be immeasurable.
If you are planning on inspiring other people, building your brand and deciding on your “voice” within your online marketing mix then these simple, quick and easy to create daily updates are super simple with Canva.
Canva Tutorial Part 2. Next Decide On Your Branding
If you are brand new to your business and you are putting your branding together with all the great advice out there nowadays, lucky you!
To make it all just that little bit easier, a great place to start is by creating a BRAND MOOD BOARD.
Once you have your colours, fonts, brand keywords, textures and style nailed, everything you design will look more professional and “pulled together.”
Start by choosing 3 colours and think of at least one texture, you can find out more about branding your business by reading my recent post about brand mood boards by clicking here.
And if you are using Instagram, extra bonus tip is to use wording on a white background because they really “pop” and stand out like this …
For a fantastic example of putting all of this into action be sure to follow Foundr magazine, their blend of content & updates is fabulous!
Canva Tutorial Part 3. Decide On Your Royalty Free Image Sources And Bookmark Them
I happen to LOVE Bigstockphoto for images, I think their selection is excellent and they have a flexible reasonably priced Credit plan to buy images as and when you need them.
Another great resource is withinCanva itself at an incredibly low priced $1.00 per image or choose from an abundance of free ones on offer there too.
Pick up a book from your bookshelf and find something inspiring to share from it.
Or think of something you’ve said to a friend, family member or client that they found helpful
The more gold nuggets you seek out the easier they are to find.
After several years now of regurgitating “famous quotes” it’s the uniquely created ones with words of your own that will ultimately help you stand out.
It’s a very strange feeling “bigging up yourself” I say feel the fear and do it anyway because you have to become your number one cheerleader so that you can lead and inspire others and help them turn their can’ts into their cans and their drams into plans.
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IF IT IS TO BE IT IS UP TO ME
You’ll find everything to do with images so much easier the more you do of them.
And when you decide on YOUR BRANDING it will all become 100% clear how to create everything in your business so that you develop a style all of your own.
Spend a little time really thinking about how you can create something unique for your audience.
Sharing tons of “other people’s stuff” as your entire social media strategy is not going to get you where you want to be.
A daily tip, thought, prayer, affirmation or quote is an easy way to get started creating unique branded content for your business.
CANVA is an online place where I typically spend part of my every working day.
Creating new content every day gives you an arsenal of updates when it’s time to go on vacation
For more Canva tutorials & everything to do with effective content marketing, check out the Project Lifestyle Club today!
The 3 Biggest Mistakes Most Small Business Owners Make With Social Media
As small business owners we are busy with a captial “B” and likely to be making these 3 simple social media mistakes without even realizing it. Here’s what they are and more importantly how to fix them.
Do you suffer from the “What to post, When & With What?” issue?
It might be tripping you up with your Social Media efforts.
Creating fresh content every day for our businesses is hard.
As a small business owner or entrepreneur, you probably don’t have a marketing team brainstorming and creating your content for you, or holding regular marketing meetings to assess what’s working and what isn’t.
Chances are if you are running a side-hustle, or just starting up your business, you will be responsible for everything and everyone in your business.
That means you need to be the Managing Director or CEO, sales & marketing department,
branding and admin, book keeper and accountant, content and product creator
and you’ll answer the telephone and keep your clients happy all at the same time.
It’s a bit like juggling plates.
Once you have one spinning beautifully another ones starts to wobble a bit, and one or two usually end up smashed on the floor every now and again, as everything gets on top of you.
And you simply run out of hours in the day.
And that can create those awful feelings of doom and despair.
When everything seems overwhelming, and you start to feel stressed out and totally lost.
So I’m guessing the last thing you need to hear is that you also need to be your social media manager right?
Want some help?
Great .. then read on.
Biggest Mistake #1 Is Lack Of Consistency
You will start out posting frequently.
When everything is free-flowing and easy to do.
But suddenly all those content ideas start drying up, nobody seems to be seeing your content, let alone liking, commenting, or sharing it.
And those little self-doubts and worries in your head become giant monsters that start telling you
“you are just not good at this, give up!”
The stop – start approach doesn’t work.
Because you just haven’t given it enough time.
The only way you will ever “find your groove” as I call on social media is to start and don’t stop.
It might sound radical but it works!
I started in 2012 and haven’t stopped.
The good news is that I’ve found some pretty darn nifty tools and resources along the way that have saved me hours every week.
(You can find out more about how I manage social media, the tools I recommend plus all sorts of short-cuts, tips & strategies as a member of The Project Lifestyle Club.)
Biggest Mistake #2 Lack Of Variety Of Post Types
You can choose whether to believe me or not but simple text status updates still work.
Yes, I know video is all the rage. But once you have consumed a few dozen funny cat or dog videos, a dozen or more Kids on “Your Country” Has Talent videos, suddenly that hilarious Polar Bear falling over video or woman sitting in her car with a Star Wars mask on all start to wear a little bit thin, I don’t know about you but surely there is more to life than that!
Variety is the spice of life.
And small business Facebook pages can easily make people hit the hide post button.
(it’s the Facebook version of snooze)
If your updates don’t catch the eye, or tug at the heart, or make someone’s day, in quite the same way as someone bungee jumping of a bridge that’s over 1,000 feet in the air, it's game over. Mix it up with variety of posts.
And be as unique and useful as possible to stand out.
You don’t have to stray too far out of your niche or be ridiculous.
You just have to create amazing stand-out thought provoking content.
Or something that makes people smile, feel good.
Or think “I didn’t know that” or “I’ll try that!”
Biggest Mistake #3 Too Much Of All About You & Not Enough About Them
Hands up if you are guilty of posting your new or latest product on your Facebook page?
Followed by another one
and another one
and another one!
Here’s an example from one of my client’s competitors. which is Zedbox on Facebook.
Their website and product is fantastic.
But with Facebook they are doing what most small business owners do on Facebook and share images of what they sell.
There’s nothing wrong with that unless that’s ALL you do:-
It’s the equivalent of talking about me, me, me & me again.
Now Compare It To One Of The Facebook Pages I Managed For My Client And You’ll See The Difference Immediately
On the IHUS Facebook page we share information about the products and services, but we also find and share information and images about other things that target audience might be interested in, including some behind the scenes photos of the IHUS team on a charity bike ride.
Which page would you be most likely to follow?
The best way to create social updates is to create them for what might be interesting to your audience.
Not just your latest this or your latest that.
It’s the OPPOSITE of what we tend to do on our personal profile and that makes it pretty alien territory for new small business Facebook page owners.
You, my friend you have to think about your Facebook business page like a living magazine.
I call it unleashing the Miranda Priestley in you.
If you want to learn more about thinking differently when it comes to creating content for your business grab yourself a copy of my Blog Planning Kit. I've included How To Make An Editorial Calendar for your business with it, plus video tutorials that walk you through the whole thing so you don't have to sit there looking to "fill in the blanks" all by yourself.
Why Facebook Zero Is Actually A Reflection Of Your Facebook Business Pages
The Facebook algorithm change in 2018 has got a lot of small business owners in a total flap.
With the organic reach on Facebook potentially going down to what some people are calling Facebook Zero.
But before you get on your high horse about it, let’s think about it from Facebook’s perspective.
Facebook is my out and out favourite social media platform.
The amount of tools and potential reach it provides you as a small business owner today for free is incredible.
In the days of global reach you have immense opportunity to leverage everything Facebook has created.
And it’s happy to let you do so, via it’s advertising options.
But you also haveincreased competition.
And if you thought your niche was as yet untouched, do a few Google searches and you’ll be literally shocked at what you’ll find.
Social media is a much more mature platform nowadays and it isn’t going to go away anytime soon.
But trying to take in all social media platforms at once is like trying to drink water from a fire-hydrant.
A quick update here or there, sent out to all social media platforms in a blast like fashion simply isn’t going to cut it any more.
We are all becoming slightly immune to the same old quotes, we’ve all seen too many of them
(unless you are completely new to Facebook that is).
So when something fresh and original comes our way that sounds smart, is not too “salesy” and is actually useful, we are all ears and eyes.
If Facebook recently uncovered that it’s users were not paying any attention to Facebook pages in their Newsfeeds, that is a reflection of US not them.
It’s a pull your socks up, take notice and do something about it notice in giant red letters.
So what’s the solution?
Treat Facebook marketing with the utmost respect,
Be as original and useful to your audience as possible and it will serve you well.
Biggest mistake number one is lack of consistency. Start and don’t stop.
Second biggest mistake is lack of variety in your post types.
Third biggest mistake is too much about you and not enough about them.
Take a short-cut to a strong blogging business plan with my Blog Planning Kit. it will help!
If you want a sure-fire way to creating a Facebook Marketing Plan for your business, check out the Social Media Training Session inside the Project Lifestyle Club