3 Instagram Marketing Tips For Improving Organic Growth In 2019

3 Instagram Marketing Tips For Improving Organic Growth In 2019

3 Instagram Marketing Tips For Improving Organic Growth In 2019

In this blog post I’m going to cover:-

  • Why Instagram? & where it fits in your overall business or brand building strategy.
  • How to make the best use of your BIO and your BIO link.
  • Why creating THEMES for your Instagram page will keep things interesting for people visiting your page & encourage connections, comments & followers.

1. First up – why Instagram?

As a small business owner I could see (and enjoy) using Instagram! It’s fair to say I’ve bought more apps from Instagram than any other social media platform it seems to instinctively know what is in my head.

Penny drop moment right there – let’s not skip that important point.

Intuitively Instagram is showing me posts related to what I’ve been interested in.

Hmmmmm – interesting!

Instagram was always such a problem for me as a busy small business owner when posting everything via my iPhone was the opposite of how I wanted to spend my time.

But with a little research, Instagram and it’s real magic got me hooked.

  • 95 million photos and videos are shared on Instagram per day. Facebook owns Instagram so you can expect ongoing changes, features and benefits for businesses going forward.
  • You’ll find Instagram engagement is significantly higher than any other social media platform and the users are also considered to be buyers. (especially of APPS!)
  • It’s a tricky platform for small business owners to use as uploads to the platform are typically via your smart phone.
  • 60% of users say that they have learned about a product or service on the platform.” Instagram in essence, a social media channel, that plays a part in your overall social media & traffic generation strategy.
  • It’s quite fickle (and tricky) to grow a following initially as people LOVE to build a following for themselves, AND you have to post via your phone AND you only get one link in your bio to work with.

As some of the best Facebook features start to appear on Instagram and vice versa going forwards and Instagram’s natural affinity with YouTube in particular it’s time to shine on “The Gram.”

Instagram For Business & Why It’s So Powerful

  • It allows you to be candid & share behind the scenes updates.
  • Creating Instagram stories keeps you at the top of the screen.
  • It helps develop a deeper connection with your brand.
  • Hashtags allow you to amplify everything you do. Use them!
  • Not many small business owners use Instagram and even less local businesses or traditional businesses
  • It’s the perfect platform for short videos and apps & works well with YouTube.
  • It’s VERY visual so you will need to spend time create IMAGES & CONTENT (but that’s part of business today & shouldn’t put you off!)

Where Instagram Sits In Your Sales & Marketing Funnel

Don’t get caught up in all the hype about which platform is better than the others, ALL Social Media platforms are great for driving traffic to your website and they ALL have their own unique pros & cons.

INSTAGRAM is a potential traffic source for your business and just like ALL social media platforms it’s a place where people can get to know you, like you, trust you & follow you.

Your website is on the very busy new High Street called the internet 😉

Visitors to your website are like people coming into your store.

The more visitors you get into your store, & the better your sales & marketing funnel is, the more customers you are likely to get.

Instagram visitors are considered buyers & that makes them extremely valuable visitors to your website!

2. How To Make The Best Use of Your BIO and Your BIO link

Something that I know I didn’t think about when I first started digging into Instagram was that the “Your Name” field shows up in search.

So make sure you add what you do in the NAME FIELD. (EG:- DIANE – Digital Marketing Coach

If you have your own HASHTAG – put it in your bio (where it’s clickable) that way people can stream for the type of content you produce and gauge whether they want to Follow you or not as the case may be.

Use icons to enhance the bullet point look & add in a Signature Course or program you have to offer.

EG: ❤☀👀☕ etc

There should BE A CALL TO ACTION in your bio link that leads someone to taking the FIRST STEP to getting to know you, like you & trust you  (eg a LEAD MAGNET or Free Training / and if you can make it a Unique Promotion for Instagram Users then that would be a super good strategy to test & measure.

Add any Social Proof / Awards / Media you have …

And remember you have 150 characters available in your INSTAGRAM BIO so make them count.

For more than one link in your bio check out the wonderful LINKTREE and grab yourself a free account to experiment with more than one option in your bio.

3. Create 5-6 Themes & Rotate Them

We are ALL in publishing today!

Making images in your branded colours is just one of the joys of an online business and you won’t get very far without them.

CANVA,com is simply awesome. My images and my branding were in the dark ages before it come along, I cannot recommend it highly enough!

Creating images isn’t hard work (a night shift at the hospital in comparison IS) so no matter how you feel about your design skills, Canva is a free tool that will help you. And yes they have free tutorials too.

Instagram is 100% VISUAL. It’s a must-do.

So now that you have embraced that concept fully, to add variety and interest to your Instagram page and content think about your MAIN area of EXPERTISE (this should be linked to “what you are selling”).

Now write down 5 related themes you can create (or find & use) that would be tips, videos, articles, memes, quotes, images etc that would be interesting to your Instagram audience.

Eg: For Contemporary Log Living we use:- Self-Building / Home Designs, Annexes, Studios, B&B, Guest Lodges, Interior Design, Home Organisation.

Thinking & planning these out in advance saves you time & makes your INSTAGRAM page more appealing & interesting to gain more followers organically.

Ninja Tip! Follow influencers in your niche & spy on what type of content they share & what is most popular with their followers.


  • Instagram is Facebook’s new Facebook according to Mari Smith at last year’s Social Media Summit and that is good news for small business owners.
  • Once you discover all the tools and best practices for Instagram you quickly realise that there is no need to be glued to your smart phone all day to use it effectively.
  • Make the most of your BIO for improved organic reach my adding in keywords to your name field.
  • Create THEMES to keep your content mix varied and easier to manage.
  • Use the link in your bio strategically to build your email list as well as deliver Instagram specific value.
  • Most small business owners are NOT using Instagram and that is an opportunity right there my friend to eat up with a spoon.

To your online marketing success!

Local Business Social Media “Done For You” Business Building Packages

Local Business Social Media “Done For You” Business Building Packages

Local Business Social Media “Done For You” Business Building Packages

If You Are A Small Business Owner In The Shropshire Area Looking To Boost Your Business With Social Media,

We Can Help.

With Our Local Business Social Media Packages!

Local businesses are the back bone of every small town’s High Street.

I live in Shifnal in Shropshire and there are several local businesses in Shifnal that have been in the town for over 35 years including the popular Indian Restaurant Spice of Shifnal.

It also has the immensely successful Heaven Skincare (think ABEETOXIN® by Deborah Mitchell) just off the High Street,

Close to one of the most popular coffee shops in the area called No.5.

Serving up great coffee & cakes and free wi-fi in a great warm & friendly atmosphere.

With the population of Shifnal set to at least double within the next 2 years,

(thanks to the huge number of new homes being built in various parts of Shifnal)

you would think that local business owners would be rubbing their hands with glee at the prospect of an increase in business by default.

It would seem more people = more paying customers right?

Well, with the increasing demise of  large High Street chain stores like ToysRUs & John Lewis (reporting zero half-year profits this year),

Plus the changes in the way we prefer to shop online acting as proof that there seems to be is a little more to it than that.

So what can local business owners do to help entice new customers to their restaurants, pubs, dry-cleaners, butchers, hair & beauty salons and coffee shops?

Well that’s where our Local Business Social Media Packages & Facebook business pages come in.

They are like little “worker bees” attracting honey to the honey pot, when you know how to craft a few enticing updates and reach more of your local target market.

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So Why Are Facebook Business Pages So Good For Local Businesses I Hear You Ask?

"Local Business Social Media Packages"

Facebook business pages are currently the number one way in which you can guarantee to reach more of your target market locally.

The success lies in the way Facebook is set up to be able to target audiences by interest and location

(Nothing compares to it’s pinpoint accuracy when it comes to targeting, not even Google Adwords comes close by the way).

And what that allows you to do is search for people who live within a radius you determine around your exact location.

For example:-

If you have a restaurant in Shifnal,

you can create an offer for people who live within a 20 mile radius of Shifnal only.

Can you imagine how powerful that is?

Good, because I’ve seen it in action and I can tell you, it works like a charm.

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Why The Facebook Boost Post Option Isn’t Your Best Bet

When you are a busy small business owner you already have a million things to do every day.

So spending time on Facebook isn’t exactly top of your priority list.

I totally get that.

But time & time again I meet small business owners who try things like the Facebook boost button,

With little or no results and they swear never to try it again.

And with a few Facebook likes every now and again on their pages or a few comments from your Mum and her best friend,

(after a quick text message to her)

you end up with a Facebook page gathering dust and gaining no momentum

And no new customers for your business.

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Why Consistency With Facebook Matters As Much As Opening Your Shop Every Day

For the vast majority of small business owners,

(who are the marketing, admin, sales, PR, accountant, employer and general housekeeping too)

There is no marketing department to call upon for that brilliant new monthly campaign you have an idea for.

And there certainly isn’t anyone who has experience with social media to speak to about Facebook, Twitter, YouTube, LinkedIN or Instagram.

And yet the real secret sauce with social media is consistency.

Consistency builds implied trust.

But with most small businesses operating a stop-start approach momentum never seems to build it anything of any value.

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Why Most Small Business Owners Fail To Make An Impact With Their Facebook Page

"Local business social media packages"

The other key component to building a successful Facebook business page for any business is to focus on building engagement.

Or rapport.

Invest some time and effort into actively growing your Facebook page with targeted Facebook like campaigns.

A successful page grows your brand by building a community around the content you create.

And that means the content simply has to be more about your customer and less about your company.

Yes, that sounds counter-intuitive,

Because it’s the opposite of what most of us do with our personal profiles.

But that’s why most small business owners fail to make their Facebook business page a roaring success.

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Here Are Some Tips For You To Try This Week

  • Create an offer or promotion especially for Fridays only (or a particular time of day or day of the week).
  • Use a coupon code or redeemable download offer on your Facebook page for new customers to book an appointment / redeem in store or use at your restaurant.
  • Ask customers to join your mailing list when they buy something from your store.
  • A regular Newsletter with exclusive subscriber only offers works as well today as ever before.
  • Take some photos of people in your store / salon / restaurant / office showing people using your products & services.
  • Smiling people enjoying something others aren’t experiencing is pretty irresistible in this social media “keeping up the virtual Jones world!”

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  1. Facebook business pages have the potential to literally fill your restaurant or appointment diary every week.
  2. It is hands down the most cost-effective way to advertise your business online right now.
  3. Focus 80% of your updates on your customers not your company to win more customers each and every week.
  4. They have the potential to refer you and your business to their friends and family as an added bonus!
  5. If you want to take the fast-track to social media for your business, check out our exclusive local business Social Media Packages, starting with our Excel Package today to get started making Facebook work harder for you as early as next week.
  6. Or try our new Facebook Super-Hero Service if you are just starting out & want an easy way to get started with Facebook for your business.

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To your local business marketing success!

Diane Cossie, Creative Online Marketing