How To Create A Motivational Quote For Facebook Using Canva
Whether you use Facebook as a user or as a business, motivational quotes still outperform most images for likes, comments & shares. We live in a world where the News fills us with dread, and we are constantly being bombarded with marketing messages, adverts, offers and the latest celebrity & politician’s shenanigans so when we scroll the Facebook Newsfeed every day we anticipate some kind of positivity please!
CANVA.com is a brilliant free online graphic designing tool that is simple to use and very effective at creating your own Motivational Quote of the Day for your Facebook profile or page.
Here’s how to create a motivational quote for Facebook using Canva.
In this blog post I’m going to show you a Canva tutorial about creating a unique tip of the day or branded motivational quote for social media.
Running an online business can quickly become a daunting task when it comes to creating content and images as and when you need them.
Especially since social media came along and demanded fresh DAILY content too!
So what’s a solopreneur to do?
Outsource or learn a new skill.
No challenge there really, it had to be learn a new skill
(because it will pay you back over and over again.)
And you could easily spend your entire monthly marketing budget outsourcing the task at Fiverr.com or buying royalty free images from Shutterstock.
Before Canva.com came along images were one of my BIGGEST challenges.
Even though I’m pretty good at art and interior design, creating what I thought would look good online with the tools available before Canva was not exactly easy.
Now I get great comments about my Instagram page and I don’t try to reinvent the wheel with every image I create.
I found that by creating a BRAND MOOD BOARD suddenly everything started to click into place and become easier and easier to do.
Plus the images started to look good too!
There is a video above, or follow the instructions below, either way, you'll soon be creating social media updates like a pro!
Creating A Unique Quote, Tip, Word or Thought for the Day with my Canva Tutorial.
One of the benefits of using Canva is that it opens the doors to unleashing your inner creativity in multiple ways to help you do everything from designing your own logo, blog headers, flyers, Facebook ads, Twitter posts, Ebooks, PDF’s, social media updates, plus a ton of other tasks you would usually have to outsource to a graphic designer.
With that said, not everybody can do Canva in quite the same way as someone who has an artistic flair or “an eye” for an eye catching design when they see it.
It’s a bit like decorating a house or creating a garden, some people can just visualize everything and exactly how it is going to look and others can’t.
But I don’t want you to throw your arms up in the air and decide that you are just one of those people who simply cannot create anything at the first hurdle,
(I was firmly in the CAN’T visualize it camp when I started)
But I carried on & practiced creating images because having unique content is key to a successful online business.
It recently also became more rare than a few years ago …
In a recent article about Facebook stories from the BufferApp a problem scenario with regards to changes in Facebook’s user behaviour it high-lighted the following trend:-
The fuel that has fired Facebook’s extraordinary growth so far is user-generated content.
However, the sharing of original, user-generated content such as status’ and images declined 21% between mid-2015 and mid-2016. At the same time, sharing of news articles and other outside links increased, The Information, a tech news site, reported.
For Facebook, this is a big problem.
Many of its users are no longer creating their own content, instead they are sharing links and information from other websites.
So how do you set yourself apart from your competitors AND give Facebook more of what it wants AND build your brand all at the same time?
Canva Tutorial Part 1. Start With Thinking About What Serves Your Audience?
You should spend a little time planning ahead and writing notes about who your audience is on social media.
Are they likely to be small business owners?
Or interior design lovers?
The more you can really think about who your ideal potential customers ARE the better.
Then you'll find it much easier to create content FOR them.
For example if you are in the health and fitness industry you might want to think about creating a motivational quote for the day to inspire people to keep up the good work.
You want your audience to feel inspired by what you create for them every day.
Or you might want to create a Daily Tip or quick recipe idea on how to stay on track ..
Everyone loves a feel good way to start their day, which is we all love Facebook, Instagram and Pinterest!
The vast majority of Facebook users share other people’s content.
Your goal as an entrepreneur is to become is the CREATOR of something unique to you, your business and your brand that people WANT to share on Facebook.
The difference may seem subtle (ie you are sharing great content) BUT the difference to your brand and your business will be immeasurable.
If you are planning on inspiring other people, building your brand and deciding on your “voice” within your online marketing mix then these simple, quick and easy to create daily updates are super simple with Canva.
Canva Tutorial Part 2. Next Decide On Your Branding
If you are brand new to your business and you are putting your branding together with all the great advice out there nowadays, lucky you!
To make it all just that little bit easier, a great place to start is by creating a BRAND MOOD BOARD.
Once you have your colours, fonts, brand keywords, textures and style nailed, everything you design will look more professional and “pulled together.”
Start by choosing 3 colours and think of at least one texture, you can find out more about branding your business by reading my recent post about brand mood boards by clicking here.
And if you are using Instagram, extra bonus tip is to use wording on a white background because they really “pop” and stand out like this …
For a fantastic example of putting all of this into action be sure to follow Foundr magazine, their blend of content & updates is fabulous!
Canva Tutorial Part 3. Decide On Your Royalty Free Image Sources And Bookmark Them
I happen to LOVE Bigstockphoto for images, I think their selection is excellent and they have a flexible reasonably priced Credit plan to buy images as and when you need them.
Another great resource is withinCanva itself at an incredibly low priced $1.00 per image or choose from an abundance of free ones on offer there too.
Pick up a book from your bookshelf and find something inspiring to share from it.
Or think of something you’ve said to a friend, family member or client that they found helpful
The more gold nuggets you seek out the easier they are to find.
After several years now of regurgitating “famous quotes” it’s the uniquely created ones with words of your own that will ultimately help you stand out.
It’s a very strange feeling “bigging up yourself” I say feel the fear and do it anyway because you have to become your number one cheerleader so that you can lead and inspire others and help them turn their can’ts into their cans and their drams into plans.
[click_to_tweet tweet="As the Managing Director or CEO of your company it's up to YOU to be out there building your brand" quote="As the Managing Director or CEO of your company it's up to YOU to be out there building your brand" theme="style3"]
IF IT IS TO BE IT IS UP TO ME
You’ll find everything to do with images so much easier the more you do of them.
And when you decide on YOUR BRANDING it will all become 100% clear how to create everything in your business so that you develop a style all of your own.
Spend a little time really thinking about how you can create something unique for your audience.
Sharing tons of “other people’s stuff” as your entire social media strategy is not going to get you where you want to be.
A daily tip, thought, prayer, affirmation or quote is an easy way to get started creating unique branded content for your business.
CANVA is an online place where I typically spend part of my every working day.
Creating new content every day gives you an arsenal of updates when it’s time to go on vacation
For more Canva tutorials & everything to do with effective content marketing, check out the Project Lifestyle Club today!
How To Create A Brand Mood Board For Your Business
Creating a brand mood board for your business can really help you build a better brand, and create every image for your blogs, social media and products so much easier and faster. Read through the blog below for extra tips or watch the video for a walk-through of the whole process.
So What Exactly Is A Brand Mood Board?
And why is it helpful to small business owners looking to make more of a splash on social media?
Online branding is something small business owners are learning about.
When I first started working with what became my first company back in 1990,
Small business owners were 10 times more likely to just open up a shop and get something going.
That wasn’t much thought about anything other than a logo, a letterhead and some business cards.
It was simple.
And your nearest competitor was another shop in another part of your town.
We had NO internet,
NO social media,
NO way of knowing“how to grow your brand”
unless it was in a book,
& absolutely NO hours spent wondering what your mission was or any other current must-haves …
We just set up shop and got going.
Focusing on good customer service.
But in today’s trend-setting world,
Your brand and your branding should ideally all match.
Your fonts should be consistent.
And your brand and social media updates should look Pinnable or Instagram worthy at all times.