How To Create A Motivational Quote For Facebook Using Canva

How To Create A Motivational Quote For Facebook Using Canva

How To Create A Motivational Quote For Facebook Using Canva

Whether you use Facebook as a user or as a business, motivational quotes still outperform most images for likes, comments & shares. We live in a world where the News fills us with dread, and we are constantly being bombarded with marketing messages, adverts, offers and the latest celebrity & politician’s shenanigans so when we scroll the Facebook Newsfeed every day we anticipate some kind of positivity please!

CANVA.com is a brilliant free online graphic designing tool that is simple to use and very effective at creating your own Motivational Quote of the Day for your Facebook profile or page.

Here’s how to create a motivational quote for Facebook using Canva.

 


Here’s Exactly How To Create A Motivational Quote For Facebook Using Canva

"how to create a motivational quote for Facebook"

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In this blog post I’m going to show you a Canva tutorial about creating a unique tip of the day or branded motivational quote for social media.

Running an online business can quickly become a daunting task when it comes to creating content and images as and when you need them.

Especially since social media came along and demanded fresh DAILY content too!

Yikes!

So what’s a solopreneur to do?

Outsource or learn a new skill.

No challenge there really, it had to be learn a new skill

 (because it will pay you back over and over again.)

And you could easily spend your entire monthly marketing budget outsourcing the task at Fiverr.com or buying royalty free images from Shutterstock.

Before Canva.com came along images were one of my BIGGEST challenges.

Even though I’m pretty good at art and interior design, creating what I thought would look good online with the tools available before Canva was not exactly easy.

Now I get great comments about my Instagram page and I don’t try to reinvent the wheel with every image I create.

I found that by creating a BRAND MOOD BOARD suddenly everything started to click into place and become easier and easier to do.

Plus the images started to look good too!

There is a video above, or follow the instructions below, either way, you'll soon be creating social media updates like a pro!


 

 Creating A Unique Quote, Tip, Word or Thought for the Day with my Canva Tutorial.

One of the benefits of using Canva is that it opens the doors to unleashing your inner creativity in multiple ways to help you do everything from designing your own logo, blog headers, flyers, Facebook ads, Twitter posts, Ebooks, PDF’s, social media updates, plus a ton of other tasks you would usually have to outsource to a graphic designer.

With that said, not everybody can do Canva in quite the same way as someone who has an artistic flair or “an eye” for an eye catching design when they see it.

It’s a bit like decorating a house or creating a garden, some people can just visualize everything and exactly how it is going to look and others can’t.

But I don’t want you to throw your arms up in the air and decide that you are just one of those people who simply cannot create anything at the first hurdle,

(I was firmly in the CAN’T visualize it camp when I started)

But I carried on & practiced creating images because having unique content is key to a successful online business.


It recently also became more rare than a few years ago …

In a recent article about Facebook stories from the BufferApp a problem scenario with regards to changes in Facebook’s user behaviour it high-lighted the following trend:-

The fuel that has fired Facebook’s extraordinary growth so far is user-generated content.

However, the sharing of original, user-generated content such as status’ and images declined 21% between mid-2015 and mid-2016. At the same time, sharing of news articles and other outside links increased, The Information, a tech news site, reported.

For Facebook, this is a big problem.

Many of its users are no longer creating their own content, instead they are sharing links and information from other websites.

So how do you set yourself apart from your competitors AND give Facebook more of what it wants AND build your brand all at the same time?


Canva Tutorial Part 1. Start With Thinking About What Serves Your Audience?

You should spend a little time planning ahead and writing notes about who your audience is on social media.

Are they likely to be small business owners?

Yoga fanatics?

Football fans?

Gardeners?

Or interior design lovers?

The more you can really think about who your ideal potential customers ARE the better.

Then you'll find it much easier to create content FOR them.


For example if you are in the health and fitness industry you might want to think about creating a motivational quote for the day to inspire people to keep up the good work.

"creative content club"

You want your audience to feel inspired by what you create for them every day.

Or you might want to create a Daily Tip or quick recipe idea on how to stay on track ..

Everyone loves a feel good way to start their day, which is we all love Facebook, Instagram and Pinterest!

The vast majority of Facebook users share other people’s content.

Your goal as an entrepreneur is to become is the CREATOR of something unique to you, your business and your brand that people WANT to share on Facebook.

The difference may seem subtle (ie you are sharing great content) BUT the difference to your brand and your business will be immeasurable.

If you are planning on inspiring other people, building your brand and deciding on your “voice” within your online marketing mix then these simple, quick and easy to create daily updates are super simple with Canva.


Canva Tutorial Part 2. Next Decide On Your Branding

If you are brand new to your business and you are putting your branding together with all the great advice out there nowadays, lucky you!

To make it all just that little bit easier, a great place to start is by creating a BRAND MOOD BOARD.

Once you have your colours, fonts, brand keywords, textures and style nailed, everything you design will look more professional and “pulled together.”

Start by choosing 3 colours and think of at least one texture, you can find out more about branding your business by reading my recent post about brand mood boards by clicking here.

And if you are using Instagram, extra bonus tip is to use wording on a white background because they really “pop” and stand out like this …

For a fantastic example of putting all of this into action be sure to follow Foundr magazine, their blend of content & updates is fabulous!

 


Canva Tutorial Part 3. Decide On Your Royalty Free Image Sources And Bookmark Them

I happen to LOVE Bigstockphoto for images, I think their selection is excellent and they have a flexible reasonably priced Credit plan to buy images as and when you need them.

Another great resource is within Canva itself at an incredibly low priced $1.00 per image or choose from an abundance of free ones on offer there too.

Two of the best free image resources online are:-

  1. PIXABAY
  2. UNSPLASH

*Bonus tip! 

Use the filter options in CANVA to make use of images you love more than once by changing their colour ..

One like this one …

 

Became … this when I used one of the filter options in CANVA & started planning my branding in more detail

 


Canva Tutorial Part 4. Find Inspiration Everywhere!

Start A PINTEREST board for Motivational Quotes and start collecting.

Use Pinterest to search for terms like:-

Motivational quotes about life

Empowering quotes

Success mindset quotes

Fitness quotes

Inspirational quotes

Female entrepreneur quotes

Oprah quotes

The list is endless.


Then:-

Pick up a book from your bookshelf and find something inspiring to share from it.

Or think of something you’ve said to a friend, family member or client that they found helpful

The more gold nuggets you seek out the easier they are to find.

After several years now of regurgitating “famous quotes” it’s the uniquely created ones with words of your own that will ultimately help you stand out.

It’s a very strange feeling “bigging up yourself” I say feel the fear and do it anyway because you have to become your number one cheerleader so that you can lead and inspire others and help them turn their can’ts into their cans and their drams into plans.

[click_to_tweet tweet="As the Managing Director or CEO of your company it's up to YOU to be out there building your brand" quote="As the Managing Director or CEO of your company it's up to YOU to be out there building your brand" theme="style3"]

Tweet that! 

IF IT IS TO BE IT IS UP TO ME

You’ll find everything to do with images so much easier the more you do of them.

And when you decide on YOUR BRANDING it will all become 100% clear how to create everything in your business so that you develop a style all of your own.


Summary

  1. Spend a little time really thinking about how you can create something unique for your audience.
  2. Sharing tons of “other people’s stuff” as your entire social media strategy is not going to get you where you want to be.
  3. A daily tip, thought, prayer, affirmation or quote is an easy way to get started creating unique branded content for your business.
  4. CANVA is an online place where I typically spend part of my every working day.
  5. Creating new content every day gives you an arsenal of updates when it’s time to go on vacation
  6. For more Canva tutorials & everything to do with effective content marketing, check out the Project Lifestyle Club today!

 

To your online marketing success!

 

 

 

 

 

 

 

 

 

Diane Cossie, Creative Online Marketing 

How To Create A Brand Mood Board For Your Business

How To Create A Brand Mood Board For Your Business

How To Create A Brand Mood Board For Your Business

Creating a brand mood board for your business can really help you build a better brand, and create every image for your blogs, social media and products so much easier and faster. Read through the blog below for extra tips or watch the video for a walk-through of the whole process.


So What Exactly Is A Brand Mood Board?

And why is it helpful to small business owners looking to make more of a splash on social media?

"brand mood board"

Online branding is something small business owners are learning about.

When I first started working with what became my first company back in 1990,

Small business owners were 10 times more likely to just open up a shop and get something going.

That wasn’t much thought about anything other than a logo, a letterhead and some business cards.

It was simple.

And your nearest competitor was another shop in another part of your town.


We had NO internet,

NO social media,

NO way of knowing “how to grow your brand”

unless it was in a book,

& absolutely NO hours spent wondering what your mission was or any other current must-haves …

 We just set up shop and got going.

Focusing on good customer service.


But in today’s trend-setting world,

Your brand and your branding should ideally all match.

Your fonts should be consistent.

And your brand and social media updates should look Pinnable or Instagram worthy at all times.

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It can all seem pretty daunting.

And if you don’t know where to start,

(like me a few months ago)

I’ll give you some helpful links,

plus share some great tools with you,

and the easiest way to go about it right here.

So read on to find out how to create a brand mood board for your business.


Small Business Brand Mood Boards Made Easy

Select 3 Colours That Will Form The Basis Of Your Brand

"brand mood board"

3 colours will become your brand colour palette.

3 colours will give you a whole variety of options.

When it comes to design, think of your branding like you were wearing an outfit.

Or decorating a room.

You probably wouldn’t wear more than two colours plus an accent colour.

And you probably wouldn’t decorate a room like a rainbow.

Hence 3 is great (and easy) way to start.


Before I carried out my social media audit last year, I was following the feminine driven blush & rose gold trend just to be “on trend” rather than in tune with my personal brand.

That’s a mistake right there, yes I’m a girl who likes pretty things but I’ve always loved white / black & gold so I ran with that.

Choose colours that resonate with YOU.

And your company.

In a style that you can live with for quite some time.

And make sure that the 3 brand colours you choose are readily available.

(you’ll see why a little later)


Stick with at least one tried and tested colour and understand it’s meaning.

You will be drawn to colours that you love,

you can’t help it,

but there are psychological factors at play here, that you might want to think about before you decide on your brand colours:-

Colours that attract customers to buy?

Red is the colour of power.

When you want to be viewed as trustworthy and cool, blue is the colour for you. …

Vying for the attention of a young female demographic?


Colours that might unfluence people?

 

Red – Creates a sense of urgency. (Fast food is often red)

Blue – The preferred colour for men.

Green – Associated with health, tranquility, power, and nature.

Purple – Commonly associated with royalty, wisdom, and respect. (Also one of the most preferred colours for women)

Orange & Yellow – Cheerful colours that promote optimism.

Don’t over think it.

And don’t choose a colour just because it’s supposed to attract money (it isn’t as simple as that)


Choose 2 main colours,

Plus an accent colour that brings everything to life

Use Pinterest to help give you some ideas by searching for Brand Mood Board Ideas like this:-

"brand mood board"

 

Canva have created an awesome blog post all about colours, which you can read by clicking here.


Brand Mood Boards Made Easy:

 Next Start Collecting Royalty Free Images In Your Main Colours

3 of my favourite sources of royalty free images are:-

1. Bigstock Photo(it’s a paid for service, but the variety and selection is huge.)

TIP!** You can buy credit packs which work out to be really good value if you only download the smallest sized images for 1 credit each.

2. Unsplashis a fantastic free resource packed with amazing free images that you can use in creative ways.

3. Canva.com is not only my favourite graphic designing tool, but it has a huge library of free images you can use too.


By building up your library of images in your brand colours,

You will also have a media pack style image library to use as backgrounds.

Use them for your blog post title images,

your social media updates,

the events you run

plus a whole host of other image related branding options.


Bonus Tip! Search for images by COLOUR for best results.

“images with white desktop background”

or “desktop scene with blue”

work better than just an item that matches your quote.

You can never have enough of these and you will find you use them over & over again.


Brand Mood Boards Made Easy:

Now Think About Adding Textures

One of the key things that makes your website and branding really “pop” or stand out is using textures.

Just like adding a shaggy rug or scatter cushion to your plain carpet or sofa,

Some texture will lift everything on your website to a whole new level.

Head back to your royalty free images,

and start searching for “wallpaper”

or “backgrounds”

in one of your main colours.

You’ll be looking for high quality textured images like this for inspiration:-


 

Brand Mood Boards Made Easy:

Next Up Define Your Brand Keywords

Choosing your brand keywords can help you attract your ideal clients easily.

Your brand should be based on the same core values you uphold as a human being,

And if you honour them within your business,

they will help you attract the exact type of client you want to work with.

Here are some examples to start you thinking about what keywords will define you, your business and your brand:-

Dependability

Reliability

Loyalty

Commitment

Open-mindedness

Consistency

Stylish

Honesty

Efficiency

Innovation

Creativity

Good humour

Integrity

Compassion

Spirit of adventure

Motivational

Positivity

Optimism

Passion

Respect

Fitness

Courage

Education

Perseverance

Service to others

Choose 5 that resonate with you, your brand and your mission.

The clearer you get to answering, “Why you are in business” the better.

And by defining your brand around your core values,  you will write better copy, headlines, and everything else to do with your marketing.


Brand Mood Boards Made Easy:

Design Your Logo

Start with a Pinterest search for “logo design inspiration”

or “logo personal branding”

and you’ll see a TON of results all aimed at helping you get your logo pulled together

(and fast).

I have seen people get so hung up on a logo that six months has gone by in their business while they are still in design mode. 

Don’t let that be you!

You are the Managing Director of your business and that makes you a decision maker.

Do it the easy way by creating 4 using Canva’s Logo Creator Tool 


Use your Pinterest search to guide you on your design ….

Remember your brand colour palette here,

don’t deviate or start all over again

just because you see a nice logo or two 😉

you need to focus purely on the overall design and fonts.

Contrasting fonts look great together, like SCRIPT and SIMPLE.

Check out this awesome online resource that allows you to play around with all sorts of fonts that contrast with each other.

Just make sure style does not make the wording illegible, especially if using a script font.

You can also use CANVA to guide you when it comes to creating logos

as they have hundreds of examples you can choose from and edit to your brand colours.


Brand Mood Boards Made Easy:

Find A Quote You Love That Motivates You

What’s that one quote that just resonates with you?

The one that you look at when everything is going pear-shaped and it just makes you feel 100 times more determined than ever before.

To make that break-through you’ve been promising yourself?

My guess is you already have one.

But if you haven’t, head over to Pinterest or Google and find one.

Then add it to your collection of branded goodies.

And get ready to piece the whole thing together,as you finally gather everything up and create your brand mood board.


Brand Mood Boards Made Easy:

Assemble Your Business Brand Mood Board

Once you have made your final choices on everything, head back to CANVA.com and choose the A4 template from the documents section.

 (that way you can frame it easily and hang it on your office wall).

Next select a grid with lots of options to add images of various sizes.

 

Then simply add all your images,

textures, fonts, logos, keywords and that one amazingly motivational quote into the boxes just like you were creating a vision board.

When you are next at IKEA, pick up a picture frame and hang your brand mood board on a wall in your office.

Somewhere can see it all the time.

It will help you design everything from your social media updates to your new business card and more.

Take a deep breath and relax!!  You’ve done it!


Summary

  1. Select 3 colours that will form the basis of your brand.
  2. Start collecting image backgrounds in your new colours, you will not run out of uses for them.
  3. Now add some textures & define your brand keywords.
  4. Design your logo (as quickly as possible) and find a special quote that will keep you motivated.
  5. Head over to Canva and create an A4 sized vision for your business.

To your online marketing success!

 

 

 

 

 

 

 

 

 

Diane Cossie