How To Create A Facebook Content Plan For Any Small Business  

How To Create A Facebook Content Plan For Any Small Business  

How To Create A Facebook Content Plan For Any Small Business

Facebook is the #1 social media platform in the world for very good reason, it’s a hybrid of everything you need as a small business owner looking to leverage the vast advertising options and business tools that Facebook provides.

In return it just wants one simple thing.

GREAT ORIGINAL CONTENT THAT IT’S USERS LOVE! 

The more of that you create, and the better it gets viewed, received, liked, shared or commented on, the better.


Now Here Comes The Tricky Bit

Building your business & your brand on Facebook is NOT about you.

It's not about your business.

It's not about your services, products or latest offers.

It's about YOUR target audience (that just happens to BE on Facebook every day) and what THEY LIKE.


And Here's The Even Trickier Bit

The way in which most small business owners view Facebook is usually either:-

a. It's a complete waste of time.

b. There is no measurable ROI (return on investment) 


Here's The Ultimate Challenge Bit

How you build a Facebook page that actually IS about your target market AND is geared up to driving high quality leads and sales for your business is a balance that is very rarely achieved by small business owners without a LOT of testing and measuring, winning and failing until you find a unique blend of:-

a. A balance of content that resonates with your target audience that you know will DELIGHT them in some way day after day, week after week.

b. Plus a balance of being able to deliver strong Direct Response Marketing Calls To Action that actively engage people in either directly with your offers or by recommending you to friends and family from the bond you have successfully built with them over time.


So How Exactly Do You Do That?

#1. Be Original

When it comes to Facebook post ideas originality will always make you stand out and when you develop your own brand and style nothing can be more effective in attracting more eyeballs to your Facebook page, more readers to your content and be actively growing your Facebook business page all at the same time.

If you haven’t grasped Facebook pages for your business just yet, don’t worry there is a lot to learn but when you start thinking about it as part of your overall business strategy you’ll soon find it becomes fun and easy to do.

Running out of ideas or things to say on Facebook is a common fear that can really hold you back from starting your Facebook business page and then staying consistent with it.

The ones that stay consistent with it are usually the ones that grow their business via social media.

Here are some easy ways to make Facebook post ideas simple, easy and fun to do.


#2 Decide On Which Type Of Facebook Posts You Are Going To Focus On Creating 

**Remember these will be posts your target market will LIKE.

There are over 28 types of Facebook Post Ideas listed inside my free Social Media Posting Strategy Cheatsheet ranging from motivational quotes and text status updates to case studies and webinars and pretty much everything in between.

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"social media cheatsheet"

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If you are a solopreneur or small business owner one thing’s for certain you can’t do them all.

The best way to start getting more likes, shares and comments on your Facebook page updates is to narrow your focus and do some really well.

(If you also have an INSTRAGRAM account you’ll quickly notice the difference that a higher organic reach than Facebook gives you when it comes to feedback on your beautiful creations).

It’s better to do 2 brilliant focused updates per day than 10 random updates that will inevitably be of less quality or relevance and will potentially do you more harm than good.

Start by deciding on a mix of Facebook post ideas that you are going to create for example:-

  • Motivational quotes (shareable valuable content)
  • Engaging posts (asking questions, fill in the blanks, did you know facts etc)
  • Expert tips (custom made expert tips with your brand, image or logo)
  • Promotional offers (special offers, discounts and bundles for your products and services)
  • Blog content (your latest articles, plus old blog posts with recent Opt In Offers included)
  • Video content (Facebook Live videos, webinars or workshops)

Then commit to creating them in your brand and your style.


 #3 Make Them Original And On Brand 

You do not have to make all your Facebook post ideas “on brand” to be effective but  you will want to create everything with your styling, your branding, your face or your logo on somewhere.

Whether you use certain colours on your website or you use the same image you use on your Facebook profile you really want to put a little time and effort into creating Facebook post ideas that are totally unique.

The people who are standing out online right now are the ones using their own words as tips, quotes and though leadership style sayings.

Use CANVA.com to create Social Media updates like this for your business. Brand yourself as “the go-to expert in your niche” as the saying goes, how you do anything is how you do everything and to stand out online you need to take that extra step that others aren’t willing to do.


 #4. Divide Them Into Three Category Types,

Is It Useful?

Is It Engaging?

And Is There A Call To Action?

The smarter you get about using your own blogs, quotes and videos as your main content on Facebook and across all your social media platforms the easier it will be to create content that has multiple functions.

A video that becomes a podcast that becomes a blog is just one piece of original content re-purposed.

In the main there are only 3 types of content you need to focus on when you are creating your Facebook post ideas.

  1. Useful content like Podcasts, Blogs, Video Tips, Training, Tutorials, Webinars etc

  2. Engaging content such as Facebook Lives, asking questions and answering FAQ’s.

  3. Promotional / Calls to action such as special discounts, offers and Holiday specials.

How many Facebook page updates you do every day will depend on your time commitment and your niche but best practice for most Facebook business pages is typically 1-3 posts per day every day.

Consistency is king!

This is an overview of the types of Facebook post ideas to focus on with the “is it useful” content bucket being the most important.

Think about mixing up your Facebook post ideas to create a variety of updates like this:-

  • Monday – motivational quote + text status update + video tip

  • Tuesday – Blog post + expert tip + question

  • Wednesday – Personal update + call to action + free webinar / training 


 #4| Let A Top Brand Or Facebook Page Show You The Way

Find and follow some of the top Facebook pages in your niche as your page and study everything they do.

Facebook business pages allow you to do this in a simple way inside your page INSIGHTS and it can give you a great overview on how you are doing in terms of page likes, posts and engagement.

Engagement is what you after on your page and Facebook wants that for it’s end users too so it pays to pay attention to people who are extremely good at it!

(Hence my mentor for learning all about social media for business was indeed Sandi Krakowski – her engagement is insane!) 

If you are still sitting on the fence with Facebook business pages for your business and how many updates you should or should not be doing, what type of content gets the most engagement, whether or not you should grow your page likes one thing is for 100% certain, if Facebook business pages “didn’t work” not one of the these entrepreneurs or brands would be using them!

Not only does following other Facebook business pages give you an incredible insight into what others are doing by regularly visiting their pages and leaving comments can really boost your own brand awareness too.

To do this effectively post everything as your page not as an individual.


 #5| Look At Your Page Insights Every Week To Check What's Working

Every week look at your own page insights and make adjustments to your strategy.

If things are in the red focus on why that might be and work on that area of your business. One simple switch can make all the difference for example one switch I recently made was to ask more questions to increase engagement.

As you can see I am still working on growing my reach and increasing engagement (just like Sandi taught me).

  • Look at the content that gets the most engagement on the FB pages you watch and figure out why.
  • Is it original content?
  • Is it inspiring?
  • Is it a video?
  • Is it a certain design or colour?

Then ask yourself how you can do something like that for YOUR business?

* Word to the wise never just COPY what they do, it doesn’t work that way, what they are doing is being themselves and inspiring people in their own way.

For example Sandi uses religion a lot, if that isn’t you don’t bring it in to your business.

Or another example would be The Female Entrepreneur Association, which focuses on branding in Carrie’s inimitable style and delivering inspiring updates aimed at female entrepreneurs. If that isn’t your target market it’s not really going to help you build your audience or your business.


 #6 | Bonus Tip! 

When you set up FB pages to follow like this you can click on the page name from your insights and find out which were the to posts this week on any of the pages!.

This one was the top one this week for the Female Entrepreneur Association proving once again that positive messages are one of the reasons we ALL love Facebook whether you are an entrepreneur or not.

Compared to the doom and gloom of the Newspapers, TV News and everyday life Facebook is a breath of fresh air when you follow pages like this!

The key thing here is to “be on brand” as much as possible, stay on the positive and inspiring side of life and above all BE ORIGINAL which is easy when you just be yourself.


Summary

  • Plan your social media content for the week (or month) ahead. Be strategic with it.
  • Make your updates original, on brand and focus on engagement.
  • Divide everything you do into 3 content buckets, Useful, Engaging or a Call To Action.
  • Watch other Facebook pages as your page and study the insights. Learn from top influencers in your niche, invest in them, their programs and watch what they do.
  • *Also follow Facebook pages managed by top companies, such as Starbucks, Dove, Nike & Red Bull. See what's popular & integrate it into your page content mix. 
  • Every week make it a habit to tap into your Facebook page insights to see if you are making progress.

 


 

To your online marketing success!

 

 

 

 

 

 

 

 

 

Diane Cossie, Creative Online Marketing 

P.S. While you're here, why not download a copy of my Free Social Media Cheatsheet! It will help

"Free Social Media Cheatsheet"

 

5 Easy Pinterest Marketing Tips For Increasing Organic Traffic

5 Easy Pinterest Marketing Tips For Increasing Organic Traffic

5 Pinterest Marketing Tips For Driving More Traffic To Your Website

Pinterest marketing should be something you “do” for your business as part of your marketing mix because it’s potential to drive traffic to your website is HUGE!

[click_to_tweet tweet=”More than 70% of people use Pinterest to get inspiration on what to buy (compared to just 17% on Facebook). Source: Bizrate” quote=”More than 70% of people use Pinterest to get inspiration on what to buy (compared to just 17% on Facebook). Source: Bizrate” theme=”style4″]

When I first discovered Pinterest I couldn’t believe it’s brilliance in terms of an end user (I mean who doesn’t love collecting outfits & décor ideas or creating virtual Vision Boards right?)

Since discovering Pinterest I have found it incredibly useful as inspiration for content ideas and to find ideas for social media updates.

But I was still oblivious to it’s amazing potential to drive perpetual traffic to my websites until one of the blog posts I created for Contemporary Log Living started showing Pinterest shares in the thousands.

This article has over 29,000 Pinterest Shares and counting!

 The Essentials of Creating A Cosy Guest Room

Suddenly I wanted to know everything I could to develop a Pinterest Marketing strategy for my business ventures and for my clients.

Pinterest takes time to work (like a search engine) and there is a TON of preparation work to create a solid foundation but when you start to build momentum with Pinterest it will reward you with perpetual traffic over and over again.

If you are looking for a new traffic source for your business in 2019 and beyond here’s 5 quick-start Pinterest marketing tips to help you get started.


Tip #1 : Get Good At Giving People What They Are Looking For

Pinterest recently posted from their Newsroom that it is now helping 250 million people find inspirationPinterest describes itself as a VISUAL DISCOVERY ENGINE and that's a lovely way to introduce it's unique combination of search engine capabilities (like Google) with ideas & inspiration in visual content.

Imagine you have a Facebook or Instagram page aimed at female entrepreneurs and you are looking to inspire them with an empowering quote. You might start searching on Google images where you will find a lot of popular empowering quotes for women. 

You can also see sub-categories of the search term above the images such as "empowerment" and "self-motivation."

Now wouldn't it be a great idea if you could save the images you want to use to a digital Pinboard ....

"Pinterest marketing tips "

Well, that's EXACTLY what Pinterest lets you do!

You can create a free account, create a board called Empowering Quotes for Women and start saving all your searches to that board.

How handy-dandy is that!

But it gets better ...

If you enter the same keyword phrase into Pinterest you will see all the empowering quotes other people have already pinned and you can start saving them to your new board too!

**Tip! Make a note of the sub-categories on Pinterest for all your keywords (and blog posts) for popular searches in the future.

"Pinterest marketing tips "

With 2 million people posting to Pinterest every day  (source Hootsuite) and an incredible total of 100 BILLION pins in total now hosted on Pinterest it makes complete sense to think about how you as a small business owner can make use of it for your business doesn't it?

So let's dive in a little deeper shall we?

 


Tip #2 : Convert Or Set Your Pinterest Account As A Business Account

In marketing terms data mining is where you find the gold so do yourself a huge favour and switch your Pinterest account to a business account. 

"Pinterest Marketing Tips"

 

 

It's simple and free to do:- here's the how=to part from Pinterest:-

To Create a new business profile

  1. If you have a personal profile, go to pinterest.com/logout to log out
  2. Go to pinterest.com/business/create/
  3. Fill in your email address, password and business name then select a business type
  4. Click Create account

Or To Convert a personal profile to a business one

  1. Log in to your account
  2. Go to pinterest.com/business/convert/
  3. Fill in your business name and website, then select a business type
  4. Click Create account

If you get stuck Pinterest have some great help available which you can access by clicking here.


Tip #3 : Make Use Of Keywords In Your Profile And Verify Your Website

"Pinterest Marketing Tips"

With Pinterest being a visual search engine, it's all about the keywords.

So think very much like you would with your LinkedIN profile when it comes to your Pinterest profile.

Scatter keyword terms and phrases that people are searching for in your bio and verify your website.

If you have a WordPress website this process is made super-easy with a great little WordPress plug-in called Verify Ownership

Check your Pinterest statistics every month to make sure you are making progress and bring a smile to your face when you check your Google Analytics and see that Pinterest traffic source grow and grow over time.

Don't expect overnight miracles here, just like with Google search engine traffic takes time.

 


Tip #4 : Create Compelling Board Descriptions 

"Pinterest Marketing Tips"

 

I hope you are now feeling really suited & booted about your new Pinterest business account ownership because treating Pinterest with the respect it deserves will repay you from now on time after time after time IF you do a few smart things to help you grow your following and create boards pins that attract plenty of attention.

Pinterest is an online space for people who love to PLAN things.

It might be a new diet or exercise plan, a new outfit or make-up tip, or a product or service they want to try in the future.

It's a place where people dream big and feel inspired and it's also one of the best places online to see what people are intending to spend money on.

So use Pinterest to SHARE ideas & inspiration about your products and services by creating a BOARD all about you and your business and PIN regularly to it.

With Contemporary Log Living we are planning on using Pinterest a LOT in 2019 so we've created a board for the website and made sure the description is a friendly one.

**Note that hashtags are GREAT for Pinterest too! 

If you have been on Pinterest for a while as a user, spend some time writing descriptions for your boards and include some hashtags to help your boards get found on Pinterest.


Tip #5 : Post Your Own Content And Write Good Pin Descriptions

"Pinterest Marketing Tips"

One of the easiest and best ways to create great PINS for your website is with the awesome Social Warfare WordPress Plug-In.

This little plug-in is hands-down THE best $29 I have spent in 2018 (it's sooo good I'll be doing an entire blog post about it later this month).

One of the tricky "bits" of people pinning content from your website is making sure the original source details point back to your website!

Most people are going to visit a website, see an image and SAVE without looking at the description of the pin.

But we're going to play it smart here and write a great PIN description using the awesome Social Warfare WordPress Plug-In. Because it allows us to do 2 simply amazingly good things:-

  1. OPEN GRAPH SHARE CUSTOMIZATION ...

"Pinterest marketing tips"

 

This allows you to craft a description that will end up beside your image on Pinterest whenever someone decides to PIN something from your website.

And as if that wasn't great in itself, they also allow you to ...

2. Add A Pinterest Image And Description (But Not In The Post) - It "appears" when you Save or Pin It to Pinterest! 

 

How FAB!

This is a God send - thank you Social Warfare WordPress Plug-In.!  ??


Happy Pinning!

Summary

  1. Pinterest is a visual search engine with a demographic of people looking to plan future purchases.
  2. Set up or convert your Pinterest account to a business account to get access to all your "Pinteresting" stats.
  3. Make use of keywords in your profile and Board descriptions.
  4. Use Hashtags in your PIN & Board desriptions,
  5. Splurge on getting yourself Social Warfare WordPress Plug-In. For total awesome Pinning!

 

To your online marketing success!

Diane Cossie, Creative Online Marketing 

 

20 Facebook Questions For Increased Engagement Social Media Updates

20 Facebook Questions For Increased Engagement Social Media Updates

20 Facebook Question Ideas For Increasing Engagement 

Welcome to our latest bundle of ready-to-use social media images where we are talking about Facebook Questions.

We’ve bundled together 20 Facebook Questions that are perfect for instant social media updates aimed at increasing engagement, Likes, Comments & Shares especially when you start opening up a whole conversation around one of the topics.

Facebook Loves Engagement! 

Facebook absolutely LOVES it!

Since their latest algorithm change Facebook want people to have engaging conversations with each other so if you use some of the Facebook Questions within the bundle to spark a conversation, remember to Like every comment and engage back.

All our Social Media “done for you” bundles are designed for you to brand them as your own by adding a logo, your website url, your Facebook page url or your brand hashtag.

Use Them At The Weekends When People Are More Relaxed

Facebook questions work equally as well on Twitter & Instagram too, although sometimes success with questions lies in being at the right place, at the right time for people.

I tend to use them more at weekends or in the evenings, when people are more relaxed and just browsing.

The first few times I used this strategy I was being far too “business-like” once I opened up the conversation to more general, shorter & snappier style questions I started to see much more engagement.

Social media is the world talking to each other, sharing what’s of interest and engaging with people.

Facebook Uses Engagement As Part Of Their Algorithm

That’s the real vision behind Facebook.

A world where we are all united and sharing this wonderful adventure called life.

Add these handy little updates to your content mix and brand them as your own. You’ll find a variety of styles & colours covered that will delight your audience.

Engagement is the #1 Facebook measure of your Facebook page’s success.

The reward for increasing engagement will be that more of everything you do will be seen by a larger proportion of your Facebook page followers in their Newsfeed.

Inside This Bundle:-

20 Facebook Questions For Increased Engagement from your Social Media Updates

Each Image is 800 x 800 pixels and comes ready for you to add your own branding.

"Facebook question ideas"

Buy This Bundle only from our ONLINE STORE for £14.99

    To your super-easy social media marketing success!
How To Create A Facebook Page Video Cover (How To Tutorial)

How To Create A Facebook Page Video Cover (How To Tutorial)

How To Create A Facebook Page Video Cover (Step-By-Step How To Tutorial)

Would you love a trendy new Facebook video cover for your Facebook business page? 

I know I did but I was perplexed by things like how to make a video the size of the Facebook page cover, what to put in it and what to make it with so when I finally accomplished the task I thought it might be useful to others.

I conquered the task with the brilliant video editing software ANIMOTO.

I have been using Animoto for quite some time but when I found out how easy it to use their new ANIMOTO for short marketing videos I quickly found a way to make a great little video for both my You Tube Trailer and with a few edits my Facebook business page that I absolutely love up and running in less than half an hour.


 Step 1. Start With A Storyboard In Mind & Select Your Content 

 

In an ideal world you want your Facebook Business page video to tell the story of your page visually in less than 90 seconds.

Just like every great editing task like that you’ll probably start with too much and then edit it done for sharpness and clarity.

If you are anything like me, you’ve already got a TON of images lurking in your downloads and documents that will be perfect for your Facebook Video Cover or you can simply create new ones with our favourite graphic designing tool CANVA.COM


ANIMOTO will tell you how long your video will be overall as you add text, images and video on the storyboard.

As you can see I have 11 x images, 2 short live videos and a logo at the end which total a Storyboard of 1 minute 17 seconds (less than the 90 seconds allowed).

So your first task is to find 10 images that you want to include in your storyboard plus your logo for the end of the video if that is applicable for you and your brand.

*BONUS tip!* Find a royalty free image that has the Facebook “LIKE” button on or something to prompt the page like (which you are going to include in your Facebook Video Cover text overlays)

*SUPER BONUS tip!” Use 2 -3 video clips of yourself doing your “thing.” Animoto allows you to crop the video length to suit the overall length of your video. 

Don’t be overly promotional with your video, it’s a “scene setter” for the type of content your page will be generating on a regular basis going forward.


Step 2. Upload Your Content Then Drag & Drop Into Blocks To Create Your Facebook Video Cover

Animoto currently allows you to add certain types of content in “blocks” they provide. These are the blocks of content that will feature your images, video and logo.

Select the best block for your choice of content and upload.

If you hover over your image block you will see a “SEE MORE” option under each block of content. This allows you to add TEXT and resize the image as required.

Select the “T” option to add your text.

The top line of the text will automatically be bigger than the second line (like a headline and sub headline) but you can easily resize either to fit the frame as required.


*Super important tips!

Use the MARKETING VIDEO creation option within ANIMOTO not the standard create video as only the marketing video will allow you to centre the text. This will be very important when your video goes to Facebook as your Facebook video cover because Facebook will resize it and you will not see any text if it is too high or too low.

*Use the enhance legibility option for text that will be easily read. 

This will automatically add a transparent black background to white writing. This is very important to tell your story visually in words as most people will watch the video without sound. Statistics show that 85% of all videos on Facebook are watched without the sound on.


  Step 3. Crop Your Video To Act As A Mini Trailer For Your Content 

Creating mini trailers for your products and services, eclasses and content is a great habit to get into and allows you to put more visual content on social media in short snippets that people tend to like right now. Upload 2-3 of your mini videos to ANIMOTO and then hit the SEE MORE feature to start editing the video clip.

Then select the SCISSORS icon to cut the video to the right length.

For best effect think of a “cliff hanger effect” of saying just enough but in a slightly intriguing way.

Making sure people can see and hear you is a great way of connecting with people and demonstrate that your Facebook page is going to be delivering valuable content to your FB page followers.


 Step 4. Content You May Want To Include In Your Facebook Video Cover 

Your Facebook Video Cover is an ideal way to introduce what your Facebook page is all about.

Add to your video:-

  • Who you are (I’m _____)
  • What your brand is (I’m _____ and I’m the founder / author / creator of __________)
  • What you are going to be sharing with your audience (I’m going to teach you _________)
  • How often they can expect fresh new content from you.
  • Reiterate what your FB page and brand is all about. (benefit driven)
  • A Facebook “LIKE” image to ask for the page LIKE.
  • Add in a unique piece of content that is totally yours and yours only. (eg a method / formula)
  • Reiterate your uniqueness with benefit driven images & text.
  • Big up yourself a little bit (this is your chance to shine).
  • Ask for the page LIKE & add your website URL.

Remember this is something you need to be dedicated to fulfilling as part of building your brand and your business online. It takes commitment to keep a Facebook page flowing each and every day.


 How To Create A Facebook Page Video Cover (How To Tutorial) Step 5. Bonus Tip! Adding Music

ANIMOTO has quite a library of music to add to your video and by pure chance the one that was pre-selected to my Facebook Video Cover was exactly as I would have wanted. But you can easily select a different tune by selecting the MUSIC ICON on the left hand side of the video editing area.

If you want a great resource for royalty free music to select from head over to AUDIO JUNGLE

It’s where you will find a massive choice of jingles, sound effects, intros and outros for all your video making.

When your video is ready, simply use the PREVIEW VIDEO option followed by the PRODUCE OPTION when you have completed your project. You will then be able to download it to desktop and then upload it as your new Facebook Video Cover. 

Summary

  1. Plan out your storyboard to tell “the story of your page”, who you are, what you will be sharing and what value your page will be bringing to your followers every week.
  2. Use 2-3 short live video snippets to make your video “real” and about you and your brand. It will bring the whole thing to life.
  3. Upload a mixture of images, videos and your logo to the editing area and put them in order to “tell your story.”
  4. Make your video short, concise and engaging.
  5. Ask for the page LIKE in a subtle way and use the MARKETING VIDEO option from ANIMOTO to centre your text. Your video must tell your story in words as most people will watch it without audio.

To your online marketing success!

Diane Cossie, Creative Online Marketing 

 

How To Set & Achieve Goals As Fast As Possible (Goal Setting Process)

How To Set & Achieve Goals As Fast As Possible (Goal Setting Process)

How To Set & Achieve Goals As Fast As Possible (A Goal Setting Process)

 Disclosure: Some of the links below are affiliate links. If you decide to participate in the 100 Day Challenge, I earn a small commission at no additional cost to you. I recommend the 100 Day Challenge only because I have had massively good experience with it (and still use it every year) . For more info feel free to read my disclosure page here.

How To Set & Achieve Goals Step 1 :Where To Start

Setting & Achieving your goals for the coming 12 months starts with brainstorming the top 5 goals you want to achieve.

You don’t have to wait until New Years Day to do this you can start as soon as you’ve read this blog post.

Think of 5 utterly amazing things you want to achieve in your life in the coming year and write them down.

Choose one goal as you priority goal.

Your priority goal is the ONE goal that when you achieve it will make at least 3 or 4 of your other goals happen almost by default.

(Clue! It is usually a financial or income goal)

This becomes your priority goal and should be the one you focus on.

100 Days from Now - 100 Day Challenge


 

You can achieve anything you want in life.

Whether it’s losing weight,

Buying a new home or car,

Running your first half-marathon,

Or starting your own million dollar business from your kitchen table.

All you need to do first is to sit down and plan out as many of the steps you need to take.

As you piece them together step-by-step you will automatically achieve your goal.

It doesn’t matter if you don’t know or can’t see ALL the steps at the start,

The rest will appear along the way.

[click_to_tweet tweet="It doesn’t matter if you don’t know or can’t see ALL the steps at the start, The rest will appear along the way." quote="It doesn’t matter if you don’t know or can’t see ALL the steps at the start, The rest will appear along the way." theme="style4"]

Tweet that! 


As long as you have a starting point (POINT A)

And a goal in mind or destination (POINT B)

You just need to focus on the bit in the middle and make it happen.

One of the most frequently asked questions I get about setting & achieving goals is:-

“Can’t I just manifest things by using the Law of Attraction?”


Now obviously it is way more fun to dream big,

Create a beautiful vision board,

Visualize your goals every day,

Repeat positive affirmations,

And manifest it all simply by using the Law of Attraction,

(I do it all the time by the way.)

Ask – Believe – Receive right?

But is that really how it works?

Or do you need to create a plan,

Do lots of hard work,

And then see things start to develop around you?


Goal Setting And The Law Of Attraction

The Law of Attraction is a universal law that is working all the time.

Whether you choose to believe it or not.

BUT it can’t simply JUST replace taking positive action steps every day towards achieving your priority goal.

For example you can’t simply manifest yourself a slimmer body.

You have to change your eating habits,

Take regular exercise and lift weights.

But when you are aligned and in the same vibration of having already achieved your goal you feel good about it.

Then the Universe will respond and deliver inspired ideas,

People, tools & resources to help you along the way.

That one thunderbolt idea can literally be the catalyst. It can spark a sequence of events that have the power to transform your life so pay attention to them!


But obviously you can’t just expect something to literally fall out of the sky and appear in front of you as if by magic.

(you are way too smart for that)

Making things happen and setting & achieving your goals is something that takes hard work,

Dedication,

Consistency and action of the right kind each and every day.

A vision board will act as a constant reminder of what your intentions are.

And remind you of why you need to keep going when you hit a bump in the road.

Review it daily to imprint those images into your subconscious mind now.

Visualize that dream life daily like playing it out like a movie in your mind.

Then when you’ve had all the fun of dreaming bigger,

Creating your vision board.

And setting your goals in concrete,

It’s time to roll up your sleeves and go to work on making it happen


How To Set & Achieve Goals Step 2 : Begin The Goal Setting Process

I’m not one for setting realistic goals for myself.

I like to SET AUDACIOUS GOALS and the bigger the better.

If goals do not excite you enough you won’t prioritize the time and effort needed to achieve them.

Big goals are just a set of little goals reached strung together.

So even if you set BIG GOALS break them down into small bite-sized chunks that build into your big goal piece by piece.

And they also need to stretch you.

There’s a beautiful quote that captures it:

"When you want something you've never had, you must do something you've never done. Set a goal."

[click_to_tweet tweet="'When you want something you've never had, you must do something you've never done. Set a goal.'" quote="'When you want something you've never had, you must do something you've never done. Set a goal.'" theme="style6"]

Tweet that!


For example:-

Let’s say you want to drop 50lbs of excess body fat.

Within the next 12 months.

That’s your goal made in concrete.

You create a vision board full of all the wonderful ways in which your life will be amazing after you reach your goal.

This is your visualization tool.

Now write down as many ideas as possible that you can think of that will help you achieve your goal.


Things like:-

  • Hire a personal trainer for 6 months.Research vegetarian lunch ideas.
  • Find nutritious recipes for breakfast, lunch and dinners to make it easy to make the right choices every day.
  • Research the benefits of eating vegan.
  • Research how many glasses of water is recommended daily.
  • Find an app for your smartphone to help you track your calorie burn and food every day.
  • Join a gym.
  • Find a jogging buddy.
  • Get new workout clothes.
  • Upgrade trainers.
  • Create a YouTube video playlists of workouts you can do anywhere.
  • Research cost of hand weights, treadmill or exercise bike for using at home.
  • Create a budget to buy hand weights or treadmill.
  • Create a gym playlist on your smartphone.
  • Plan new cycle route to work.
  • Get a fitbit or tracker to track daily steps.
  • Set up an Instagram account to photograph and track what you eat every day.

The more you can add to your master to-do list at this stage the better. .


To set & achieve goals quickly and effectively planning is a key step in the goal setting process.

So many people skip this step so don’t let that be you!

My guess is you are a #projectlifestyle seeker just like me and that instantly makes you an achiever.


How To Set & Achieve Goals Step 3 : Write Everything Down

Whenever you set & achieve goals you enter into a constantly evolving goals setting process that is going to be organic.

Every action you take has the power to either take you one step towards.

Or further away from your goals.

As you start to take daily action steps towards achieving your goals you begin to change everything about the future version of yourself.

Your business.

Or your life so each step is as important as the next.


My business mentor once told me a story that I’ve always remembered about achieving goals.

He said,

“Imagine you are going to be climbing a mountain.

You are standing at the bottom of the mountain looking up to the highest point.

And you have a ruck-sack full of all different shapes and sizes of rocks on your back.

Every time you take a step up the mountain you can throw out a rock.

The question is which one of those rocks will get you to the top of the mountain the fastest?

The answer is .. any one of them."


So my friends, you have my permission to stop beating yourself up.

When all you could manage in a day was one small step forwards.

One small step forwards everyday,

Will eventually move you from the bottom of the mountain to the top.

The real secret to setting & achieving your goals is to start and don’t stop.

But unless you have a goal setting process in place,

It's tricky to manage.

And you will start deviating or getting distracted along the way.

Which is likely to delay you from reaching your goals.

A to B is the quickest route to setting & achieving your goals.

But finding the best way to stay on track is the secret sauce.


How To Set & Achieve Goals Step 4 : Set Yourself Up With A Daily Action Step List

I’ve been a fan of Gary Ryan Blair’s 100 Day Challenge for years.

It’s a complete goal setting process.

It's designed to help you set & achieve your goals fast.

One of it’s many features is the ability to focus in your Daily Action To-Do List.

These are your priority action steps each day.

You should aim to take between 1 and 5 steps further towards your goal each and every day.

If your goal is a side-hustle of any kind,

(for example starting or building a new business in part-time hours around your day job) ..

Then you might want to aim at 1-2 steps per day.

If you are able to focus more of your time on your goals then aim for a maximum of 5 and then plan the next day.


Within Gary Ryan’s Blair 100 Day Challenge program you will find an easy way to do this.

Simply watch the daily video,

Or listen to the audio.

Commit to what you are going to do that day.

And either email your daily action steps to yourself or print it out & cross them off as you go.

Every video is only a few minutes long.

But they will challenge you to think more successfully and create a winning mindset.)

I've been a huge fan of everything to do with personal development over the years.

Yet I found the daily videos one of the most rewarding aspects of the 100 Day Challenge.

Gary Ryan Blair’s ability to frame each component part of the 100 Day Challenge with an inspiring or thought provoking story,

Is something that will stay with you long after you complete the 100 Day Challenge )

You can watch one of the videos from the 100 Day Challenge below.

This one is all about. …. EXCELLENCE

(this will be your new standard once you complete the Challenge) 

Excellence is a Choice Video - 100 Day Challenge


Creating a daily habit of managing your task list is an essential part of setting & achieving your goals.

Add new steps and ideas to the Master To-Do List you created in step #2 and then select your daily tasks from that list.

Obviously some tasks will take a shorter time than others.

It is good practice to create an approximate time it will take to carry out each daily task next to the task itself.

You will then want to prioritize the most important one.

This book is utterly brilliant by the way if you have any tendencies to procrastinate :-

You’ll quickly discover that taking action on your goals brings you good energy.

This allows you to feel in a good vibration,

And make the whole process of setting & achieving your goals even easier.


How To Set & Achieve Goals Step 5 : Do Whatever You Can To Keep Visualizing Achieving Your Goals

One of the best techniques for managing your time and staying focused came from a course I took several years ago.

But it’s still as good today as it was back then.

Work in time blocks during your day.

It's one of the best ways to manage all your business orientated tasks without overwhelm.


As a business owner you already know there are many “hats to wear”. “Balls to juggle” or “plates to spin”.

You might be a solopreneur where you are literally every department of your business.

You are sales, Marketing, Business development,

Production, Customer services, Social media manager and more.

So managing your time effectively is an important part of achieving everything you need to do.

As the great saying goes, we all have the same 24 hours in the day it’s just how you manage your time.


Tip! For combining block management, your visualization tools and your smart phone try this:-

  • Use blocks of time of 40-45 minutes as your standard.
  • Allocate focused time blocks to your tasks to complete for the day.
  • Set your smartphone for 45 minute reminder / alarm.
  • Work solidly for that focused time.
  • After 45 minutes get up.
  • Take in some exercise.
  • And carry out your visualization of reaching your goals for the next 15 minutes.
  • Rinse & repeat the steps above for maximum productivity.
  • Spend time focused on productive tasks.
  • Adjust as necessary for the available hours you have dedicated to achieving your goals.

The 15 minutes break you take every 45 minutes will help feed your mind and body.

This will keep you in an optimum performance state where you will ultimately achieve more and faster.


How To Set & Achieve Goals Step 6 : Write Your Goals As If You Have Already Achieved Them

To achieve your goals in the fastest time possible you will need to create a paradigm shift in your thinking.

I think Bob Proctor is the best in the world at explaining this,

So I’ve added his video on it right here so you can watch & listen for yourself.


Whether you are just starting out,

Or have been trying to achieve an elusive goal of yours for some time,

It is impossible to think the same and expect a different result.

By reprogramming your subconscious mind in the right way you can "trick" it into believing you have already achieved your goals.

And that you are already the person you need to become in the future right now.

Sounds a little “woo woo” huh?

One of the easiest ways to trick your subconscious mind is to start writing your goals out as if you have already achieved them.

For example:-

Instead of writing “I will earn an extra $100,000 in the next 12 months”

Write:-

I am so happy & grateful now that ..

I am earning an extra $100,000 a year working part-time hours building my business.

Instead of writing “I will lose 50lbs of excess body fat within the next 12 months”

Write:-

I am so happy & grateful now that I am in the best shape of my life.

And enjoying all the benefits of healthy eating and daily workouts.


How To Set & Achieve Goals Step 7: Ask Yourself “How Can I Achieve This Goal?”

This is one of the phenomenal tips from Brian Tracy about setting & achieving your goals.

And it’s also one of the most counter intuitive things you could possibly do.

Which is to ask yourself how you are going to achieve your goal?

Now you are probably reading this & thinking,

“Well Diane if I knew how to do the thing in the first place I’d have done it by now!?!”

But what if it makes the difference between reaching those big audacious goals or not it’s definitely worth a try isn’t it?

The secret according to Brian Tracy is to ask yourself the question and then write down 20 answers to the question.

I’ve found this only works with absolutely zero distractions (or people) around you.

(yes, even the cat)

So look at the priority goal you have set yourself and ask yourself how can this goal be achieved?

For example:- If you were to ask yourself this question:-

"How could I create $1,000 in passive income each and every month?"

You might come up with answers such as:-

  • I could create a new ecourse that sells for $97,and sell 10 of them per month on my website.
  • I could write a great affiliate blog post and promote it on Pinterest or Facebook.
  • I could increase the price of my current best selling product by $10.

Your mind is an amazing resource to tap into.

Whether you think you know the answer to something or not.

Chances are you will instinctively come up with something that will be exactly the right thing to do next.

Or you may find yourself waking up in the middle of the night with the most brilliant idea.

So make sure you have a pen and paper by your bedside once you start asking yourself how you can achieve your goals.

Lightning bolts of brilliance frequently come to you during the night.

Because that's when your subconscious mind is working on solving problems.


How To Set & Achieve Goals Step 8 : Review, Track & Adjust Your Progress Weekly

Once you make the decision to turn your can’ts into cans and your dreams into plans you will want to monitor how you are doing.

And measure your progress along the way.

Inside the Gary Ryan Blair’s 100 Day Challenge dashboard is something he calls his After Action Review worksheet.

Or AAR for short.

It’s been proven that people who take action quickly on their ideas are more likely to achieve their goals.

And achieving goals can become totally predictable.

When you put all these steps into place as you plan out how to set & achieve your goals.

At the end of every week review how much progress towards your priority goal you have actually made.

It's a necessary step in the goal setting process.

This benefits you in several ways:-

  • You will see that are making progress and feel good about it.
  • You will also see where further improvements can be made and make any necessary adjustments.
  • You can eliminate ineffective strategies.
  • Stop everything that simply isn't working.
  • You can brainstorm new ideas based on your progress and efforts so far.
  • And add them to your Master To-Do List for prioritizing during your time managed blocks.

Once you become involved within the goal setting process you begin to create an organic framework of constant and never ending improvement.

This is often referred to as personal development.

Within Gary Ryan Blair’s 100 Day Challenge program you become part of that organic framework of members who are united in the pursuit of excellence.

You can’t help yourself!

It’s a mindset challenge that will put you to the test in new ways you would never have thought possible.

Give yourself the best chance possible of achieving your goals,

With a goal setting system designed to help you achieve more in the next 100 Days than most people do in a lifetime.


In Summary

  • Setting & Achieving your goals for the coming 12 months starts with brainstorming.
  • Set your top 5 goals you want to achieve within the next 12 months.
  • Big goals are just a set of little goals reached strung together.
  • Whenever you set & achieve goals you enter into a constantly evolving goals setting process that is going to be organic.
  • If your goal is a side-hustle of any kind (for example starting or building a new business in part-time hours around your day job) then you might want to aim at 1-2 steps per day.
  • Working in time blocks during your day is one of the best ways to manage all your business orientated tasks without overwhelm.
  • One of the easiest ways to trick your subconscious mind is to start writing your goals out as if you have already achieved them.
  • Ask yourself how you are going to achieve your goal?
  • At the end of every week review how much progress towards your priority goal you have actually made.

For a world class one of a kind program designed specifically to help you set & achieve every goals you set yourself in the fastest possible time check out Gary Ryan Blair’s 100 Day Challenge today.

(Remember quick action takers become the highest achievers)

Quantum Leap - 100 Day Challenge

To your goal setting success!

 

 

 

 

 

 

 

 

 

Diane Cossie, Creative Online Marketing