Note from Diane: Social media continues to dominate everything we do and as small business owners and entrepreneurs we seem to have an insatiable appetite for social media tips.
As an avid fan (but not a slave) to social media for business I enjoy as much as the next person the latest social media tips to help me generate more visitors to my blog for free.
So as one entrepreneur business owner to another I would love to know these 20 snack size social media tips that I have picked up over the last few months undergoing intense research of course no fun or curiosity involved whatsover 🙂
So whether your favourite social media platform is Twitter, Facebook, Google+, Linked In, Instagram or Pinterest there is a little gold nugget in this blog post for you.
Feature Article: 20 Snack Size Social Media Tips That Are Simply Unmissable
1. The Right Size Images For Facebook Custom Tabs
The right size for Facebook custom tabs is 117 x 74 pixels and they now appear on the left hand side of your Facebook Like page and directly under your cover photo, although not as prominent as before they are still valuable “pieces of real estate” on your Facebook page.
Edit the tab name with a call to action such as Special Offers and you can rearrange these tabs under the MORE drop down menu directly below your cover photo.
2. Change Your Personal Profile “Work” Section To Your Business Page
Instead of the usual “self-employed” or workplace that ends up looking like a suitcase, change your “Work” section on your Facebook personal profile page to your Facebook Business Page.
If you are the “face” of your business and people look you up on Facebook they will immediately be able to see where to find your page.
*Some of your friends and family may think it is odd but who cares! You are building your business and your brand.
3. Ask Twitter Followers To Like Your Facebook Page
If you don't ask you don't get so give some compelling reasons to your Twitter followers to head over to your Facebook page and “Like” it.
A tweet might hint or allude to a discussion about a topic that you just started, or perhaps you are holding an open Q&A or a Follow Friday event day whatever the reason criss cross between Twitter and Facebook frequently for best results.
4. Facebook Loves Multi-Images And Video Uploads
In the days when Facebook reach is becoming a pay for display option increasing your organic reach by using a couple of little known strategies is always worth the effort.
– If you upload a group of images about a certain topic, event or blog post Facebook tends to treat it as more important than a single image and you will usually see a significant reach increase JUST y doing adding several extra images.
– Facebook also LOVES you uploading videos direct to Facebook and you will see a huge spike almost immediately when you post a short video directly to your page.
5. Keep Posting More Of What Your Most Engaged Fans “Like”
Always say thank you to your Facebook community frequently and use the @ “their name” every now and again as you get to know who are your regular audience members are that Like Comment and Share your posts and updates.
Use “we” inclusively when you reach a milestone on your Facebook page .. for example “We did it! 1,000 Likes Thank you!”
Use fill in the blank posts as a way to encourage people to become more engaged. Think of what kind of questions or fill in the “_____” questions your Facebook community would like.
6. Don't Post Your Tweets To Your Facebook Page Automatically
This one is a personal choice but chances are you are going to be posting on Twitter much more regularly than Facebook so you run the risk of upsetting your Facebook fans
The way you communicate with your Twitter and Facebook audiences are different, so it's best to keep them separate.
Twitter is more conversational and people can always tell when you are “really there” on both Twitter and Facebook.
7. If You Are Active On Twitter Share Your Twitter Address Everywhere
Put your Twitter user name on everything!
Put it on your business cards, email signature, Newsletters, car bumper stickers .. everywhere!
Use a “Follow Us” button on your website and get it sign written on your car.
So few people DO this .. you WILL stand out!
8. Avoid Text Speak In Your Tweets
Text speak is GR8 for texts but on Twitter you want all your updates to be concise, clear and easy to read and understand.
The 140 character limit takes a little getting used but it pays to practise writing the perfect tweet, and double-check for any errors.
Using text talk to cram more in will look unprofessional.
9. Balance Tweets, Replies And RT's And Never Over Promote
If you follow Lord Alan Sugar on Twitter you will see the perfect balance between being real and in the moment, voicing an opinion and touches of humour in amongst promotions for Lord Sugar's various business interests and love of sports.
Just like Facebook there is nothing worse than promoting your own wares and NOTHING else!
Again it takes a little bit of practise but balance is the key.
10. Share Pictures And Videos
Twitter at it's very best is a snapshot of the world at it's very best.
Facebook was always considered to be the “visual platform”
But Pinterest and Instagram have challenged for that title and Instagram has recently grown bigger than Twitter so Twitter now has the option to have images show up in Twitter feeds by selecting this option in your account settings:-
11. It's Perfectly OK To Tweet Your Content Several Times
Twitter feeds are very dynamic and fast-moving and people check in at different times of the day all over the world.
Unlike Facebook users who can scroll their news feeds Twitter users are very unlikely to see the same thing twice.
Protocol for repeated Tweeting (with different headlines of course) to the same content is common practise on Twitter.
12. Google+ Has An Active User Base Too!
Google+ is like a central hub that holds all Google products (Gmail, Google Docs, You Tube etc) together so you will want to take advantage of this and grab yourself a Google+ business page.
If you have a You Tube account you will have no option but to create one!
Don't neglect your personal Google+ profile though because Google Authorship (your face beside your post on Google) is a “must have” if you are a blogger.
13. Add A Profile Picture That Fits In a Circle
The Google+ profile image is in a circle.
The design suits a face to camera shot more than it does logos.
Remember that sincerity is all about looking people in the eye so best face forward!
14. When You Create A Blog Post Google+ It Straight Away
If you write a blog be sure to add a +1 button option or widget via a WordPress plug-in to your posts so that people can share your content on Google+ easily.
When you create fresh original content and publish it on your blog one of your first methods of syndication should be to Google+ it
With the addition of the Google Authorship (your face beside your post on Google) more people will click-through your link than without it and every social media platform will reward you for being the first to have fresh original content.
15. On Pinterest Taller Images Get More Re-pins
Research shows that the taller an image, the more re-pins it receives on average and the more time you take to create a Pinterest image so that it resembles a top class magazine cover the better.
Infographic images and step-by-step “how to” posts are easy ways to implement this strategy into your Pinterest activity
Pinterest gives you the option to rearrange your boards.
All you need to do is drag and drop your boards rearranging your most important boards onto the first couple of rows typically referred to as “above the fold.”
Think about which boards you want to feature most prominently and place in your prime real estate areas on your Pinterest page.
For more Pinterest tips click here.
17. Create A Linked In Company Page
Hover over your personal profile image once you have completed your Linked In profile and select Company Page (manage) and set it up from there.
On the HOME tab of every LinkedIn company page there are boxes on the right hand side that allow you to feature Careers, Products and Services to catch the eye of your prospective clients.
For the Products and Services section in the sidebar, make sure you select your best product FIRST (hint! You can make it your Free Opt In Offer if you like)
18. Get Picky About Your Instagram Photos
You are your brand editor until you can hire one so make sure you only use the best Instagram images because quality definietly trumps quantity where your portfolio is concerned.
Take your time creating a collection of your photos that you are really proud of.
Take several photos (like a photo shoot) and select the best ones (Hint! your first ones are never going to be the best)
When creating your stream mix up the content, try action shots, still life, black and white etc.
Post tips and short bursts of recipes or ideas that will help people get results.
19. Always Remember Your Call To Action At The End Of Your Videos
Whenever you shoot a video think about what you want your viewer to do after they watch the video. (so many people forget to do this!).
Do you want them to visit your website, contact you for a quote, watch another video … TELL them at the end what to do next.
Use annotations to emphasise your call to action or add some text overlay and point to it as you talk.
Always plan your greeting and your sign off (it stops the “um's and ah's” quite a bit.
If you are in business finish with your business name and tag line.
20. Tag Your Video Effectively
Include keyword tags for each video you create and make them as relevant as possible to your video content.
The more relevant your tags, the better the chance of people finding your video.
Use as many different tags as necessary, think about what people would search for that your video answers or helps them solve.
There is no right or wrong amount of tags per video but they should always be accurate. To boost views further use quotation marks to isolate important exact search terms for example “how to make a blog header”
- Be authentic and real with your social media marketing, congruence is important.
- Don't spend all your time on social media use tools to shorten the time to under an hour a day.
- Don't spread yourself too thin. Pick 2 main social media platforms and build them first.
- Syndicate your content frequently on social media platforms – be helpful not spammy.
- Make sure you are recognisable on all your social media platforms your brand matters.
- Pick at least one new social media channel every few months to add variety to everything you do.
- Make video or audio more of a priority in 2015, it's an emerging trend.
To your online marketing success!