The Importance Of Keywords And What Separates The Good From The Great
Tags: keyword research tips
80% Of Everything You Do Online Revolves Around Keywords And Content .. Today We Look Into Keywords
Note from Diane :My training with Cherie Yvette aka the Urban Cowgirl has been invaluable in the way I changed my entire approach to the online marketing world.
Never has anyone shot so straight with what is required and although you CAN generate great leads for free online do not be misled or fooled into thinking you will never have to invest in some kind of paid advertising.
When you structure your online business in the way we describe within the Project Lifestyle Club you will find that doors you thought were closed to you are wide open.
If you are looking for ways to improve your results rapidly, look carefully at your keywords for some big clues.
Feature Article :80% Of Everything You Do Online Revolves Around Keywords And Content .. Today We Look Into Keywords
Today’s blog post is probably one of the most important you will read .. in fact I highly recommend you Bookmark this page so you can come back and read it again.
Understanding How To “Speak Google”
The number one search engine in the world is Google. The number two search engine in the world is You Tube which is owned by Google.
So learning “how to speak Google” ranks up there with oxygen to breathe in it’s importance, but it cannot be rushed and yes it does take time.
“Understanding Search Marketing (Pay Per Click) Traffic”
Impressions – the amount of times your advert is seen or viewed
Clicks – the number of times your advert is clicked on, bringing a visitor to your website.
Actions – the number of visitors that fill out a lead capture form on your website or opt in to your newsletter etc
“Understanding Cost”
CPC – this is when you pay per click, which is every time someone clicks on your advert and visits your website.
“Understanding Conversions”
IMPRESSIONS to CLICKS
CLICKS to LEADS
LEADS TO SALES
It sounds simple enough doesn’t it? Well let me warn you first … there are NO SHORT CUTS to successful advertising on Google and if you look like an amateur, Google will ban you!
So be ultra careful and get ultra prepared to do things the RIGHT WAY or not at all .. you really DO NOT HAVE a choice.
The Number One “Go-To” Guy? For Google Adwords? .. Perry Marshall
You are not even going to scratch the surface with Google Adwords unless you invest in a good guide ( the kind you will never find in Waterstones by the way ).
The best I’ve found & the ONLY one I recommend as a “must have” is Perry Marshall’s Definitive Guide to Google Adwords which retails at around $50 / £35 at the time of writing.
(click the image for more details)
Getting good clicks and growing their value is what you are out to accomplish.
You need to :-
(i) Identify your customer
(ii) Uncover the conversation inside his or her head
(iii) Reproduce that conversation in your advert, website, products and conversations.
The clicks to your site are not just clicks; they are people. Some of them are ready to buy, most are not and they will leave.
Most people think the purpose of getting people to your website is so you can sell to them. We believe as we have said throughout this Bootcamp, that the purpose is to get them to ENGAGE with you.
Do it right, and you have got your customer’s attention for life.
You Can Be More Profitable Than You Can Ever Imagine .. By Starting With The Person You Can Help Best.
When it comes to keywords, think about this :-
The kind of person who searches on the words “guinea pig” is usually just getting started in the learning process. Maybe that person wants to know what one looks like.
Now the person who searches on the words “guinea pigs” knows a little bit more. But he or she is still looking for information, not to buy.
However the person who searches on the words “guinea pig care” tells you a lot more. This kind of searcher already knows about Guinea Pigs, probably owns one and is looking for products or information about how to care for their cute little pets.
Why Google Is So Important To Your Business
Google has a system that makes it possible, for the first time in the history of the world, to deposit five bucks, write a couple of ads, and instantly get access to over 100 million people – in less than 10 minutes.
It’s called Google AdWords and it’s hot. In fact it may be the first and best thing to do to get traffic to your site. There are hundreds of ways to drive paid traffic including Facebook Adverts which we cover within the Project Lifestyle Club.
But it’s not always as easy as it sounds – AdWords has some nuances, and most people have a rough time at first.
That’s why I recommend you make a small investment now for Perry Marshall’s well written very helpful e-course called “5 days to success with Google AdWords” and there’s no charge for it. You can find out about it by clicking here!
The Best Keyword Research Tool?
As we said this is an important blog post because if you invest in JUST THESE TWO vital elements you will learn how to drive more super targeted visitors to your website than any of your competitors .. allowing you to totally DOMINATE your niche.
If you have read about “guinea pig”"guinea pigs” and “guinea pig care” in the text above then you will know how important choosing the right keywords are to successfully profiting from your Google Advertising.
NEVER just “think of some words” and then throw them all into one Google Ad and hope for the best. You are throwing money down the drain!
As with Google Adwords, the only way to do competitive keyword research and drill down to find your unique keyword terms is to use software that does it all for you.
Again the best I’ve found .. by a mile is Market Samurai and I would not run a campaign without it! There are some truly exceptional video tutorials that come with the software which you take
for a FREE TEST DRIVE today.
After hearing about LOTS of smart first-time internet marketing “newbies” using this TOP SECRET Market Samurai software to easily capture front-page rankings, traffic and sales in their first few weeks online, we had to check it out.
We were not disappointed!
If you want the secret to quick, profitable, high traffic Google rankings – the secret is finding the “right” keywords…
And this tool will help you achieve just that!
Keywords are what separates the GOOD from the GREAT and there is a significant difference in income between them!
Phew! Well that is one very very important blog post and your introduction to two tools that will deliver a Knock Out Blow to everything you do for your business when it comes to online success.
Feel free to share this with someone if it helped!
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Diane Cossie, Creative Online Marketing