You Paid Good Money For Your Website To Bring You More Leads For Your Business So Why Isn’t It Working?
Note from Diane : Fact! Most websites are a total disaster gathering dust in cyberspace … there I’ve said it out loud .. now you can RELAX knowing you are not alone!
Small business owners often fall prey to the ideas of a web designer whose primary role is to design websites and that although on the surface seems to be exactly what you think you want it is one of the costliest mistakes small businesses and entrepreneurs make.
Most network marketers on the other hand have what they believe is ALL THEY NEED a replicated website to send their prospects to. We are here to demonstrate to you that there is a much BETTER WAY that suits most business models and that is a self hosted WORDPRESS BLOG.
Feature Article :How To Stop Your Website Gathering Dust In Cyberspace
The days of when a one dimensional website platform or online brochure would “cut it” are long gone, these days people want 3 dimensional businesses that connect WITH THEM and that they can CONNECT WITH.
There is still a belief amongst many budding entrepreneurs and small business owners that if they create (or pay thousands of pounds for someone else to create for them) a flashy website that the world will flock to it and just buy their stuff. There is absolutely NO LOGIC with this bizarre way of thinking, websites are not “high street shops” with thousands of people walking by each day, websites and blogs are in cyber space along with millions and millions of others.
Step #1 YOU HAVE TO DRIVE PEOPLE To Your Site!
That is one half of the equation for sure but the other half is that with a WordPress Blog (like this one) connected to a few plug ins and analytics tools you can capture HUGE AMOUNTS of data from every single visitor especially when you have a LEAD CAPTURE FORM connected to an autoresponder like AWEBER.
In fact an autorresponder works for your business 24/7 whether you are on the golf course or in the office, and that is one of the most amazing features of the automated processes available to the small business owner today.
More TIME FREEDOM!
WordPress blog sites are the most impressively easy way to provide your target customers with all your latest news, special offers and information that will help them.
Step #2 Avoid This Costly Mistake …
The second costliest mistake small business owners make when asked to provide the CONTENT for their new website by their trusty website designer is that the vast majority of them start going on and on about THEMSELVES the history of the company, their new offices etc etc … but FAIL MISERABLY when it comes to focusing on their customers and meeting their needs or solving their problems.
It is important to remember that you have two basic choices about what you ideally want people who visit your website to do.
#1 To buy something from you immediately OR
#2 To give you their contact details to join your “mailing” or “house list”
The BIG MOVE in internet marketing has been to shift from sites that try to sell a product or business to sites that aim to begin an ongoing relationship and that includes Social Media in a BIG WAY!
If you choose to simply go for the sale, you are going to need expert sales copy along with testimonials and guarantees enticing people to take immediate action on impulse. There are plenty to choose from on websites like Clickbank if you want to add in some affiliate income streams to your business.
If you are going to opt for building a relationship with your future potential customers then you need to be very generous and offer them something of value in exchange for them giving you their details. A free report, weekly or bi-weekly newsletter or a free bootcamp series etc.
Step #3 “HOW OFTEN DO YOU COMMUNICATE WITH YOUR EXISTING CUSTOMERS NOW?”
As a traditional small business owner you probably already understand that the best and most immediate source of additional profits and increased business is likely to come from your existing business. You are also likely to understand that it five to ten times easier to get an existing customer to buy from you again, than it is to get someone to buy from you for the first time.
So if you already KNOW that how often do you communicate with your existing customers?
Let’s think of a restaurant business that advertises in the local newspaper or local area magazine, when did you last receive a letter or email from them inviting you back this weekend offering you a free bottle of wine with your meal for being a valued customer?
What if they sent you a text giving you 10% off your next bill?
Ask yourself some other questions ..
“What are you not offering existing customers that you could be offering them?”
“When did you last send a letter or an email to ALL of your customers?”
“When did you last call them?”
“What would happen if you doubled your contact with them this year?”
The old style business world has changed … you have at your finger tips the most exciting era for your business of all time, and the best way to take advantage of it is with WordPress.
To start COMMUNICATING with your customers on a regular basis we recommend an autoresponder like AWEBER.
Feel free to share this with someone if it helped!
Diane Cossie, Creative Online Marketing